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If you're not making use of checkout automation within your creative business it's time to get on the opportunity. I'm Scott Moran the co-founder at , the commerce platform for creators. Checkout automation is what's next in the world of e-commerce.

Let's look at four methods to leverage the same technology Amazon as well as Apple have poured huge sums of cash into in order to make greater profits from the sales of your digital products. This article has been pulled straight from a mini-book that we wrote that we titled The Checkout Automation Blueprint. If you like the 4 methods we'll show you today take a look here to download a no-cost copy of the book and get 18 more just like it.

Checkout Automation is a basic idea, but perhaps it's not something that you've heard of before. No, I'm not talking about automated checkouts that can never tell when you put your freaking bananas into your bag or it's not. Checkout Automation is the time when you increase your profits and revenue by combining data and buyer behaviour to make the best product at the appropriate time to the right buyer.

Think of how when you purchase diapers for your toddler on Amazon And Amazon advises you to add baby wipes in the cart. It's checkout automation in action.

Or how your favorite softwares give you a chance to switch to annual billing after login for the 5th time. This is the automated checkout. If you can intelligently present to the correct person with the right offer, in the appropriate time it will be a huge win. Checkout Automation is already taking over online shopping. We'll now discuss four simple ways that you can join in the fun and earn more money from sales of your digital products.

First, let's discuss coupons that are pre-applied. From the Database, we know that when coupons are added to an order, conversions are 41% higher! When our creators pre-apply a coupon for a customer, we've observed conversion rates as much as two times.

So for your first trick to automate checkouts, you can offer the new buyers a discount on other items when they purchase. You can also modify the receipt of an order for every single product you sell.

If someone purchases your 6-week meal plan, you could edit the receipt to include an online link for the purchase of exercise plans. You can also include a coupon pre-applied that gives them 20% off for becoming a brand new customer which means you've handed the right person, the right offer, at the right time.

The next step is to talk about the Late Inning Pay Plan.
Pay-per-click plans are extremely popular for digital products. If you're selling seats inside of your cohort training, an expensive service, or high-ticket course, it's super common for digital creators to offer several payment methods.

Therefore, customers are able to pay in full, or break up that payments into smaller pieces when they purchase using the payment plan. So, let's get some checkout automation magic fairy dust to sprinkle on your payment plans in order to get even more profit from these plans.

Do not offer your payment plan straight from the beginning. Therefore, if you're hosting the possibility of hosting a webinar where people can attend then the option at the end of the session should not be an option to pay. Or at least, not right away. Offer your audience an choice, that is paying fully. As you move closer to the deadline to purchase, you can introduce the option for payment plans.

Retaining the payment plan until the "late stage" will make you more money, as many customers opt to make a full payment. And then introducing the payment plan is an additional incentive for the audience to reconsider what you're selling. People get banner-blindness so quickly. Offering a payment plan could be the reason for people to return and revisit.

Bonus points when you announce the plan of payment in the days before closing down your offer for good. An additional boost to conversions from the countdown timer ticking down will function as an increase in conversion trampoline. But instead of falling or breaking an arm you'll get plenty of paying customers.

To put this into practice Take your sales page and copy it into . Then, on the duplicated page you can add your payment option as an option for your clients. This means you'll now have a page that allows you to pay in full, and a second page that also has a payment plan. On the initial day or two, send visitors to the page with just paying in full. Once your promotion is finished, start sending people to the duplicated site with the option of paying in full or the installment arrangement.

The final checkout automation strategy is called The Early Payoff.
Did you recall all the plans for payment you offered in your previous strategy? You're likely to have sold hundreds by now. When you offer payments plans, you're making a huge tradeoff. You're saying it's worth it to attract more customers as a result of not having to collect all the money up front.

So what if you were able to enjoy the cake and eat your cake too? Be aware that automated checkout is about getting an offer that is right, the hands of the appropriate person, at the right time. When you have a bunch of clients who are on payments, you can send them this email.

Within 30 days of someone purchasing an item, you can send them an email which gives them the chance to cut 20% off their subscription by making payment on the remaining amount of their subscription in advance. Ask them to reply "YES!" To the email, and then can do all the other issues.

As you get these YES replies, pull up that customer's order and click on"Payoff. Incorporate the discount that you want, and use the customer's card in record to get the remainder of the cash.

It's easy for users like. It's easier for your customers. Also, you'll be significantly increasing the flow of cash. Do not worry about losing payments made through payment plans due in the event of failed or declined payment attempts. Make use of early payments for cashing in your money now.

Okay, last one. Checkout Automation fourth strategy is called the Subscription Saver.

These recurring payments that we've talked about ....they are all extremely hazardous. Any creator that has the option of a subscription for a membership or payment plans for an online course, or clients who are retaining a service knows that collecting cash on autopilot is considered to be the ultimate goal of digital commerce.

But, have you ever stopped to consider how declined payment options, theft or lost credit cards, or the fact that your card is expired can affect the recurring income? According to the database, the average credit card successfully bills 4.33x before issues begin to appear. In other words, you can reasonably expect 5 months of recurring billing until declined charges start taking away your profits.

Do you know what checkout automation have to tell us about this? The Subscription Saver is an automatic robot that operates all hours of the day to safeguard your recurring revenue from shrinking month after month after month.

If a card of a client is declined the system responds and provides the user with a unique hyperlink to upgrade their card straight from their mailbox. Never one to rest on their laurels, Subscription Saver continues this automatic process, which takes four attempts in the span over 16 calendar days.

Combining that with Card Account Updater, which makes use of AI to ensure that the moment your client updates their card at their local gym, that automatically changes their credit card in the file for your membership. And you can see how automating core functions similar to this is a dunk money maker for anyone that has regular sales.

Checkout Automation isn't in the next thing. It's here now, in every major website you're using, as well as in every program you use every day. It's all about bringing the checkout automation system to work for the business and you.

If you want 22 more ways to automate checkouts that will increase your profits ensure you grab the The Checkout Automation Blueprint.