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1) Online vs. In-Person Sales
Prior to diving into trending sales on the internet, you might wonder if e-commerce is the right direction for you. Based on reports like the Quarterly Retail E-Commerce Sales Report from the Department of Commerce, online sales have been steadily increasing throughout 2022. This increase continued to rise even after the pandemic restriction for shopping in-person was removed completely. These trends are likely to persist through 2023 or beyond.
What does this mean for content creators? If you're planning to start an online shop once the income is beginning to flow in, E-commerce will likely bring in more stable income long-term. The internet also provides creators with a variety of advantages. They include:
- Advantages of overhead: Retail stores could cost hundreds of dollars each month in rent, utility, maintenance, and staffing. In addition, you could join with a reputable online sales platform (like ) with a price of less than.
- The time and effort required to set an online shop can be costly, time-consuming and complicated. These challenges make it easy for people who create content to become overwhelmed and avoid starting. However, with a trusted eCommerce platform, you'll be able to have all the tools and assistance you require to begin selling your items online immediately.
2) The Monetization of Content Creation Trends
It's crucial to make money in order to earn money from your work. What are the ways that content creators are making cash? The Tilt's Content Entrepreneur Benchmark Research offers insight that will help you determine which channels are most lucrative for your brand.
3.) Check out the trends of 2023
Our prediction is that the trends for checkouts are expected to continue increasing in 2023. Numerous creators may look to online shopping platforms that offer customizable and automated checkout options.
4.) Streaming Sales: The Rise of Live Commerce
The creators and influencers of content know the buying power of social media. As such, these individuals are able to benefit from the latest trends in sales which are live commerce.
Live commerce refers to the practice of urging viewers to purchase items shown in livestreams when they watch. With the help of hyperlinks to items webpages, and the automated checkout procedure, customers can buy during livestreams.
Based on Statistica Livestream sales were responsible for 17 billion dollars in the US by 2022. The company expects the figure to grow by 3 times over the next 3 years. Through leveraging your livestream influence, you will be ahead of the trend to 2023.
5) Most popular payment methods
- Credit and debit cards The more conventional payment methods are losing share in favor of more advanced options, however credit cards and debit cards still top the charts. Based on the data supplied by WorldPay Credit cards will become the main source of 20.8% of e-commerce payments by 2024. Meanwhile, debit cards are predicted to make up 12.0 percent of all online transactions.
- Mobile apps for payment Data by Insider Intelligence suggests that the 2023 year-end market will be expected to reach $1.152 trillion through mobile payment appslike PayPal as well as Zelle. Paying with mobile apps without support can render your company not accessible to important transactions.
- Mobile wallets: Apple Pay, Google Pay, Samsung Pay, along with other mobile wallets, have witnessed a massive increase in their popularity over the last few years. Simple and secure transactions will account for 51.7 percent of all electronic commerce transactions in 2024.
- BNPPL: Buy now and pay in the future (BNPL) payment options are growing in traction. One example is Klarna which is a BNPL platform that splits purchase into four installments that offer no interest. Afterpay and Affirm have substantial stakes within the same industry. Based on Juniper Research, the e-commerce market was home to more than 360 million BNPL customers by 2022. This number is expected to surpass the figure of 900 million in 2027.
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