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Google Analytics is a free online tool that gives you the path to success the world of digital sales. If you have never heard of online sales, Google Analytics can seem as the most difficult part beginning. But, it's extremely user-friendly with appropriate guidance. Here is a closer review of the five essential points to know regarding Google Analytics tracking for eCommerce websites.
1: It's Easier Than It Appears
First thing to know when journeying into the world of Google Analytics is that it appears complicated and difficult. Actually, it's far simpler than it seems.
Google Analytics launched in November of 2005. Since it was first introduced, the application has been updated numerous times. 16 version updates came out just in 2021. Every time an update is made available, Google Analytics becomes a bit more sophisticated and easier to use for users. In reality, you only need three easy steps to connect your eCommerce tracker with Google Analytics.
2. How do I set up Google Analytics eCommerce Tracking?
Naturally, the process of integrating Google Analytics into your selling platform will depend on how well-suited your system is to Google Analytics. For sites, it takes only 3 steps to do so:
- You can enable enhanced eCommerce tracking to be enabled in Google Analytics
- Use Global Site Tag of Google's Global Site Tag Into Your Products
- Allow Google Analytics eCommerce Tracking In Your Marketplace Settings
Read our complete instruction (with pictures) on setting up Google Analytics tracker by clicking here.
3. Why should I use Google Analytics for my eCommerce?
The more information you can collect to boost sales, the better. If you don't have accurate information the website will be functioning in the dark. The tool can help sellers understand how their customers use their sites and applications. Google Analytics will tell you:
- How many views certain items have had, which allows you to determine where to boost production.
- What is the source of your traffic via? Do users have access to your website via a hyperlink to your social media websites? Do they search on the internet? Finding out how your customers locate them can assist you in expanding and improving the strategies you use to sell.
4: How accurate can you be sure? Google Analytics eCommerce Tracking?
Request that the app do not record? It is tracking that fuels Google Analytics' fire. When people choose to block cookies or opt-out from the tracking process, Google Analytics will go without their information. Therefore, there's a good possibility that your site has had more interaction by visitors that Google Analytics reports.
The data Google Analytics can track is extremely precise. Google Analytics has an automated filter which excludes spiders and bots (web crawlers, which are controlled by the search engines) from data.
5: What Do I Get Help with Google Analytics?
also has paid services which are available for Google Analytics help:
- The Grow membership level: Grow membership levels include the possibility of receiving professional assistance one-on-one, in addition to queries regarding Google Analytics.
- Scale and Enterprise: At the Scale and Enterprise membership levels you will get a specific professional associated with your account. They'll help you with the setup of your Google Analytics setup or help to resolve any issues that you encounter when using the system.
What's the deal with Google Analytics 4.
As we mentioned, Google Analytics is constantly evolving--and Google is currently working on major changes to its platform. The latest Google Analytics 4 offers updated privacy features, improvements in integrations, better tracking and more analytics fueled by machine learning technologies developed by Google. Google's eCommerce platform can be used in conjunction with Universal Analytics and the updated Google Analytics 4. Be on the lookout for the GA4 guide that will be out within the next few days.
: Google Analytics Support
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