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Google Analytics is a free online tool that gives you a roadmap to success in the world of digital sales. If you're unfamiliar with the marketplace, Google Analytics can seem like the most intimidating part to begin with. It is, however, very simple to utilize when you have the proper guidance. Let's take a deeper look at 5 points you need to know about Google Analytics tracking for eCommerce websites.
1: It Is Much Easier than It Seems
One of the first things you need to know when journeying into the realm of Google Analytics is that it seems complicated and complex. It is actually easier than it seems.
Google Analytics launched in November of 2005. Since it was first introduced the software has evolved many times. The last 16 updates to the version have been released since 2021. Every time an update is released, Google Analytics becomes a bit more sophisticated and more friendly for users. In fact, it takes just 3 simple steps to set up your eCommerce tracking with Google Analytics.
2. How do I set-up Google Analytics eCommerce Tracking?
Naturally, the procedure of integrating Google Analytics into your selling platform will be contingent upon how friendly your platform is to the tool. It is for websites, only 3 steps to do so:
- Allow Enhanced eCommerce Tracking within Google Analytics
- Integrate the Google's Global Site Tag Into Your Products
- Enable Google Analytics eCommerce Tracking In Your Marketplace Settings
You can read our full tutorial (with pictures) on setting up Google Analytics tracker here.
3. Why do I Need Google Analytics to help me with my eCommerce?
The more information you can gather to drive your sales, the better. Without the right details, your website is operating in the dark. The tool can help sellers comprehend the way customers interact with their websites and applications. Google Analytics will tell you:
- How many views certain items have received, allowing you to know where to ramp up production.
- Where your traffic is coming from? Do users click an external link to your social media websites? Do they search online? Finding out how people find you can help you expand and improve your selling strategies.
4 What is the Accuracy of Google Analytics eCommerce Tracking?
Ask the app not to track? The tracking is what fuels Google Analytics' fire. When people block cookies, or decide to not track, Google Analytics will go blind on their data. Therefore, there's every chance that your site's data has seen higher number of visits from customers in comparison to Google Analytics reports.
However, the data that Google Analytics can track is incredibly exact. Google Analytics has an automated filter that excludes bots as well as spiders (web crawlers operated by the search engines) from the data.
5: How Do I Contact Help With Google Analytics?
offers paid services that you are able to access Google Analytics assistance:
- Grow The Grow membership levels include the ability to receive 1-on-1 assistance from professionals, and includes help with questions related to Google Analytics.
- Scale and Enterprise: At the Scale and Enterprise membership levels, you have a dedicated specialist associated with your account. The expert will assist the process of setting up your Google Analytics setup or help to resolve any issues you might encounter with the platform.
What About Google Analytics 4?
We've mentioned before that Google Analytics is constantly evolving--and Google is currently in the process of major changes to its platform. The latest Google Analytics 4 offers updated security features, new integrations, better tracking, and smarter analytics fueled by Google's Machine learning technology. The eCommerce platform can be used with Universal Analytics and the new Google Analytics 4. Be on the lookout for our guide to GA4--coming in the near future.