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Jul 21, 2022

This has been tried before. If you access a website that's brand new, searching for something or a service that you're searching for and then, without notice, you're lost among a sea full of pop-ups as well as confusing text and vague instructions. Then you're lost of what that you're searching for, and you leave the website without buying any item leaving you angry and dissatisfied with the entire experience.

This is not the way you want your clients to be. Customer service must be the top priority to stop the issue that may arise while you're selling products on your website.

It's crucial to take into consideration the User Experience (UX) in the process of determining the layout for your sales website. UX encompasses every aspect of interaction between the customer and the company, as well as its offerings, as well as the services they offer, including what they think of their experience while visiting the website.

In order to help the visitors of your site and make the most of their experience on your site, make sure that you create your site to be thought of in the minds of your customers. This is how you can do it:

1. Learn More About Your Public

Discover who might be looking for your services Be aware of the requirements of buyers. Are they knowledgeable about the products you offer and are you required to offer the information on the homepage? Are they looking for services you don't offer? If then, can you improve your site's content in order in order to accommodate your client's demands?

Get feedback from users who have visited your site. Take note of their feedback. It is never too early to know when that a person's opinion can provide you with a new brilliant idea that can boost your profits!

If you're aware of the customers you serve, it is possible to streamline your sales pages so that they direct buyers to the items they desire and eliminate unnecessary information that prevents buyers from finishing the transaction.

2. It's accessible

Accessibility is a crucial aspect of today's UX sector, however its trendiness is not enough to justify developing your content using accessibility as a primary consideration. The ability to make your site accessible for handicapped people expands your audiences' reach. It also allows you to break through walls that might restrict access to your site.

Here are some ideas for making your sales page easy to access:

  • Choose text with high contrast and backgrounds. If your background on your site is white it is possible to make use of black text, as well as reverse. Do not use colors for only the purpose of distinguishing links. If one hyperlink is red and green while the other one is green, somebody who is color blind may not be able to distinguish between the two. A different method of distinguishing hyperlinks is to use forms to help users navigate (ie: "Click the square button").
  • You can add closed captions to the video or audio content you've created. Although manually writing captions can be tedious, it's crucial for those with hearing difficulties to take advantage of this feature. There are AI solutions that will make captions automated for you or hire a freelancer to complete the task for you.
  • Do not use strobing lighting or change the level of brightness. This could negatively impact photosensitive viewers or people who suffer with epilepsy. A few websites are supposed to be some kind of occasion. However, the sale page that you're on is not one of them.

Accessibility isn't a quick and straightforward solution, which is why you must take this into consideration whenever you're making a new feature for your sales site. Check out the Web Accessibility Initiative to ensure that your website's current and is in line with the most current standards.

3. Maintain the consistency

Use the same terms when referring to your merchandise throughout the site, so that your customers don't get unclear. Don't make the same item as a manual or pamphlet or an entire guidebook for non-fiction or guides on one page. Make sure you stick to an exclusive brand name so that the reader knows the content of the book.

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If you implement these suggestions It will be possible to have a glance at your site for sales, and ensure that you're in line with your new UX needs!

The sales pages we offer are pre-designed templates that have been proven to work, which is available to test for free by registering for a seven-day trial. Try it out now for free and discover how many clients just like you are switching to HTML0.

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