You must know the strategies for customer retention from Funk Roberts

Feb 7, 2025

Four funny strategies Funk Roberts Use to Boost his engagement, retention, as well as income (PROOF inside!) Reader The transparency

If you're running an online site for members, maintaining the existing members is more difficult than acquiring new members. In the process of getting new members onto your board is vital, but keeping them interested and committed is the most important factor.

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1. The 'Shared Rituals' Strategy
2. The method of "Identity crafting'
The "Insider Language" Method
4. The "Transformation Journey" Framework
in Summary

A higher retention rate means a more steady income, a greater number of social connections and an active and engaged membership. There are a myriad of ways to get online users involved, however, you'll never know what the efficacy of these techniques are before you try them out on your own.

We sought Funk Roberts, a well-known online fitness trainer and often a champion for our members. Funk was thrilled to talk about the methods that helped his clients increase their retention, engagement and also revenue.

HTML0 Here's the techniques Funk Robert shared with us.

Sharing rituals are regular events which members participate in often, creating a sense that is a sense of belonging, and a feeling of belonging and. They serve as a glue to help keep members returning and make them feel a greater sense of belonging to the group.

The most important benefits of this technique are:

Develops a solid community culture
Inspires participation and engagement on a regular basis.
The loyalty and retention of our members increases.

What do you think this would be as in real life?

I'm the director of a member plan which is called " Over 40 Alpha." It is a health and fitness membership for men who are over the age of 40-50 60 and above. I facilitate a variety of regular rituals in this program. It will keep the members focused on their fitness goals, in addition to the other members.

sweaty photos: Members post pictures after every workout, sharing their commitment and motivating others to do the same.
Alpha Meal posts images posted by participants of their meal. They break the posts into micro pieces, which helps to encourage responsibility and to educate those in the group.
Birthday Burpees on birthdays: members are recorded doing burpees in accordance with their years of age. It's fun and challenging and can bring joy to the group.

What do you need to create for these common rituals for the guests?

Find the most important action or behavior that is compatible with your Tribe's members' goals.
Use easy-to-follow prompts and hashtags to encourage participation.
Include these tips in your materials for the onboarding process, so that you can establish expectations right from the beginning.

Incorporating these routines into make a fun, lively atmosphere that the participants will not be in a position to quit.

2. This method is also known as "Identity Crafting"

Being aware of your customers' needs doesn't only involve being aware of their demographics. It's about knowing the needs, desires and wants of your customers and challenges and aspirations. People don't desire to purchase an item or product, they're looking to join an organization which has a greater impact than them.

If you are able to create an image that's distinctive and powerful in your community, you'll give participants the feeling of belonging as well as happiness with who they've become as they participate within the community that you've built.

Most people want to be part of the society. They wish to be valued and appreciated. They wish to feel part of something greater than they feel.

Benefits of this method include:

Creates a sense of belonging
Your membership stands out from other members.
Improves engagement and builds loyalty

Through this Over 40 Alpha program it doesn't involve joining a fitness program however, it is a way to become Over 40 Alphas. Over 40 Alphas represent the symbol of power, determination, and change. Over 40 Alpha brand represents the power of strength, determination and transformation. Everything from the rituals to the lifestyle is a sign of the brand's identity. This creates a badge of honor.

What are you able to accomplish to guarantee you have the same feeling for your employees?

Create a unique image that resonates with the aspirations of your intended audience.
Include this image into your routines, the contents of your pages and even your communications.
Continue to reinforce the identity of the brand by sharing reviews, stories, as well as interactions with the public.

If the members choose to adopt a new identity and brand new look that is in line with their mission, they become more active within the organization, which boosts retention.

The Insider Methodology of Language

Every successful tribe uses its own dialect, as well as an unspoken handshake which differentiates insiders from outsiders in the world. A unique set of words and slogans or hand gestures are unique to your tribe can create a sense of belonging and exclusivity. The insider dialect helps create the base for a distinct and distinctive culture that's impossible to duplicate.

The main advantages of this technique are the following:

It gives the impression of exclusivity and an exclusive position.
The bonds between the communities strengthen.
Encourages long-term retention by giving people the feeling that they are element of something unique.

Within Over 40 Alpha, there are members who have phrases such as:

GID (Get It Done! ) GID (Get It Done!) is our rousing message which is a reminder of our action and determination.
"Smell The Rose": It is a reminder to take a slow, deep breath and take in the experience.

These are much more than just beautiful slogans. They're part in the DNA of a group. They help create a community where members feel they're part of something unique and distinctive and would like to belong.

What are you able to do to cause this to happen to your employees?

Develop unique words or phrases to represent the beliefs of your community and objectives.
Be sure to include these guidelines on your website, emails, and your announcements for events.
Ask members to reflect on these ideas and apply these concepts in their posts and interactions.

The common language helps create an atmosphere of belonging that people are pleased to belong to. This is directly affecting retention.

4. Framework to support the "Transformation Road" Framework

One of the best methods for retaining members is to help members navigate the process of change through specific goals, motivations and support from members of the community. The reason they are motivated is to continue growing as a part of your organization.

The major benefits of this framework include:

It helps keep the members involved and engaged.
It outlines a distinct way to go, helping reduce overwhelm and disorientation.
Encourages continuous membership renewal.

What's the most effective technique to make use of this technology: Craft a path which leads to changes in the way that each participant begins from an established point, and then follows an arc towards their goals and with your help at each step of the way.

This is what I'm working on in my software:

Milestones Create signposts on the journey to mark your advancement (for instance, for the Milestone T-shirts that participants in over 40's Over 40 Alpha Over 40 Alpha program receive at the end of each phase of the "One Year to Alpha" trip).
Incentive Programmes Rewards achievements to motivate the next steps.
Support for the community will ensure that no one goes through this lane without support by promoting a sense of support and encouragement.

What can you do to establish this framework to your employees?

Draw out a clearly defined and step-bystep method for the change of the member.
Establish milestones of significance that get rewarded by way of points.
Keep a constant connection with your community by participating in group activities or checking-ins. Make sure that you spread positive energy.

A framework to transform gives a rationale that's compelling enough for the participants to continue. The participants are constantly striving to achieve their goal that they've agreed to, while also gaining tangible rewards.

In summation

Retention is a key element of every membership business which thrives. We are hoping this article can give you a better understanding of the Fun Roberts' most effective strategies to improve retention of its members and improve engagement. Implementing these four methods--shared rituals, identity-creation and Insider Language and an Transformation Journey, you will be able to establish a community which improves retention, which that can, in turn, improve revenue.

Are you looking to increase your participation at the next stage?

Find out more about these methods and more by reading our Tribe Tips and Tribe SecretsThe 27 Psychological Strategies You Need to Build Your company into a Tribe Of Your Customers . Uncover All 27 strategies to Begin Building Your Legacy Today!

We're excited to build an environment in which everyone considers themselves as a vital piece of the equation, that can make a difference in the success of you and the others.

Get It Done! Done!

Your friend and coach,

HTML1Funk Roberts

Tribe Member Coach Tribe member coach

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