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Writing a Course Description that Sells (with Examples) (with examples)

Oct 28, 2022

 Updated: October 28, 2022

A description of the course is among the most crucial aspects you must be able to master when launching your online course. The description is the first thing prospective students will see before choosing whether or not they want to buy your online course.

This is a way to introduce yourself as well as your online course which is why you need to make sure you make sure you are putting your best foot forward. In this post, we'll be providing details about the significance of descriptions for courses and ways you can craft one to support your product.

Here's a quick overview of the topics we'll be discussing:

What Is A Course Description?

The course description provides an overview of your subject, course contents, and learning goals. Students who are interested in your course will review the outline of the course, and then decide whether it is the right program for the person they are looking for. The description of your course should be not more than one hundred words and should be written in clear, focused language.

The Reasons Why You Should write a good course description?

Consider a course's description as a small advertisement for your service. Simply put, a well-written course description will mean that more potential students will be moved to purchase the course. What exactly does a "good" descriptions of your course really mean?

A good course description is engaging.

Similar to an effective ad or commercial, a well-written course description will grab the attention of the reader. Avoid using dull or repetitive words. If a potential learner is bored while reading the descriptions of the course, they may believe that the content of your course will be uninteresting.

An excellent course description will be precise.

Your outline should give prospective students a realistic idea of what to expect when they enroll in your course. You will need to balance the interesting/inspiring aspects of your course description with a realistic communication of what the learning objectives are.

A good course description uses proper spelling and grammar.

This is a critical point. If there are mistakes in the spelling or grammar of your description of the course, future pupils aren't likely to believe in your knowledge. Ask someone else to read your descriptions of your course to look for mistakes, or run it through a free online editing review.

A great course description makes use of the present tense as well as active voice

It's a straightforward method to keep the reader engaged through the elimination of unnecessary words and information. (If you find this method confusing, don't worry as the illustrations below will help you understand.)

Four Questions You Should Consider Before You Write the Course Description

Before you start to write the course description, you should take some time to collect and arrange your thoughts on your contents. The description is meant to inspire potential learners to buy the course. Below are some of the questions you could ask yourself prior to you begin writing your course description (jot down your answers in bullet point format):

Why am I interested in this topic?

It's possible that this specific expertise has helped you in a practical way in your day-to-day life. Maybe it's been a relaxing pastime that's beneficial for your mental wellbeing. Remember the reason you were involved in the first place as it will assist you to understand the best way to market it.

Why would other people be interested in this topic?

Imagine you are talking to a friend about this topic and telling them why you found it useful/interesting/healthy/helpful. What do you tell them? What would you say to them that could inspire people to be interested? What if you had to debate them just a more, but insist that the topic is worth their time?

What do you want your students to be able to comprehend, understand or know at the conclusion of your class?

How do you intend to impart your knowledge to them?

This is specific. What modes of teaching are you planning to use? Will your content primarily be presented in the form of a lecture? Do your assignments have to be hands-on and practical? Do you have a project to complete?

If you've had time to spend some time contemplating these issues After that, it's time to go on with the step-by step guide.

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How do you write a course Description (Step-by-Step Instructions)

1. Select a course's name

The course's title is essential. It should be clear and also entice readers to go on to the full details of the course. Try to be specific. Consider the tone you want to convey. Are you aiming to make your course academic or focused on research? Is it meant to appeal to students who are looking for an interest? (If you are offering a series of courses you should include a code for the class if applicable.)

Here are some of them:

  • The Basics of Bookkeeping
  • The art of making the Quilt the Basics of Quiltmaking
  • Taking Essay-writing up to The Next Level
  • The Ultimate Graphic Design Education Beginning to Expert

The courses' titles provide indications of a specific skill in addition to the prospective students' skill level.

2. Introduce whystudents should take your course

Your goal is to start your essay with one or two phrases that are appealing to your readers' needs curiosity, interests or passions. What's the most important reason someone is seeking out your program to begin with? What are the issues you are trying to solve in their lives? What kind of transformation will they be able achieve after taking your course? Once you figure that out, you'll be able to connect to them at that point.

It is sometimes helpful to start by asking a question. If, for instance, you're teaching a class on how to frame a photograph, you might begin by asking "What makes a photograph intriguing?" or "Why does the frame of a photo influence our emotional reaction?"

Sometimes, it may be more appropriate to begin with a statement that piques the interest of readers. There may be a significant historical aspect to discuss about your topic, or a general consensus of interest to think about. If, for instance, you are teaching a course named LOOK-UP and BIRDWATCHING FOR BEGINNERS you might begin by saying, "Whether it's their colorful feathers, distinctive voices or their witty behavior bird watching has always been intriguing to human beings."

This is also an opportunity for you to connect with the reader about the exact thing that drove them to take the subject of your choice.

3. Be clear about your plans for what you intend to teach and what you'll teach it.

After that, you write two or three sentences on what you'll be doing to teach the class, which methods will be used, and what learners should come to leave with. Are you going to teach primarily through lectures? Do you plan to include articles and research study? Are there practical, hands-on components? This is when you want to utilize present tense as well as an active voice. It can be difficult for those who write using a active voice. Below are a few poor examples with corrections:

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A POSITIVE EXAMPLE"Well-known images will be analyzed and discussed in order to discover more about the composition."

Correction: "Lectures examine and discuss the composition of well-known photographs."

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A POOR EXAMPLE: "In this course, birdwatching fundamentals are taught through classes, discussions with other students, and assignments."

CORRECTION:Students study the fundamentals of bird watching by participating in group discussions and lectures. The assignments are synchronous and encourage practical experience.

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Tip: provides multiple lesson types including videos, text-based lessons survey, quizzes, assignments, embeds, and more. This lets you create an engaging educational experience that will appeal to different learning styles.

4. Refine with details

  • Avoid using cliches like "In this class we will ..."
  • Avoid saying "Students will be learning" since you can't guarantee that they'll master everything you intend to teach. Instead, use words like examine, investigate, discuss, interrogate.
  • Think carefully about naming specific texts, media, or software, since that aspect of your class could alter as time passes.
  • Beware of jargon and terms that your student could be unable to comprehend, particularly in a course designed for beginners. Unless your course is meant for students who are advanced (and the prerequisites are clearly stated), you want your course descriptor to feel inviting to students of any level and experience.
  • Be aware of your target audience. A course description should center the students' viewpoint.
  • Use gender-neutral language. When referring to your potential customers, you want to make use of general terms, so people don't feel excluded by the language that you use. Think about the following possibilities: students, participants and artists. Group members, as well as group members..

Examples of Course Descriptions

The life of the short STORY

What makes short stories captivating? What makes short-story fiction unique well-equipped to examine the human situation? The lectures explore both classic and modern examples of short stories, examining key craft elements pertaining to plot, voice, and character development. Students write their own writing assignments to be critiqued and feedback with the aim of a completed story outline and an enunciated the first sentence.

Inclusive Leadership: Beyond the BUZZWORDS

Is inclusivity simply a box that you have to tick off? Could inclusive leadership change the world? Through statistical and case study analysis, students explore the impact of inclusive leadership on the corporate culture, morale, and productivity. Students investigate the best practices for problem solving through role-playing actual scenarios. A special focus is placed on confidence building and solving conflicts.

COURTING THE PAST: GENEALOGY FOR BEGINNERS

Understanding who we are involves being aware of where we came from. How do we begin? A thriving genealogy industry means there's never been more tools that we can use. Seminars will explore methods of research and the benefit of different genealogy databases available online. Students determine their own, personalized learning goals and research objectives for the final project. One-on-one coaching sessions are optional.

Sell online courses with

There are several options about how to format your description of course. The choice is based on personal preferences. Before you begin editing, your course homepage will look as follows:

The best option is to utilize the space under "Course Name," to begin your sentence. The first should appeal to your reader's passions and curiosity. Under "Example Text," can be reserved for the rest of your information. Explore different variations until it's what you want. Here's an example of how you could format your description for your course. (And obviously, you'll need to use images that are appropriate for the content.)

It's true that there's no single method to structure your course description on your page for the course. You can play around with it until it is what you want it to appear for you.

Advantages to selling your course on

  • Free Forever Pricing. You don't pay anything until you begin to sell your course. After that, you pay the transaction fee of 5. As your business grows, you can move to a zero transaction fee program.
  • Diverse Lessons: The platform integrates the video and text lesson with homework, quizzes, embedded videos as well as surveys. This creates a more compelling learning experience.
  • Drip Content: You can decide to make available specific course materials in the future.
  • Sell your Courses with Different Product Types Customers can sell subscriptions, coaching, and physical products (among others) which allows for a an easier learning experience as well as increased revenue potential!
  • Fully customizable sales or Landing Pages:Sellers can modify their course pages using the store builder. This way, the look and feel of your site can better reflect your brand and your product. Additionally, you can implement certain web pages that can improve conversion rates from visitors to paying students.
  • Variety of pricing options It is possible to offer various course rates, which include one-time payments, subscriptions, or even payment plans.

Final Reflections

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