Why 2023 is the year entrepreneurs must create an online community
We believe in the power of the internet community as we witness the remarkable ways in which it improves Heroes' businesses and lives (watch the above video and take a look)!
With 41% of US creators have blogs or websites for their readers beyond social media private online communities can be the perfect next step to differentiate yourself, make more impact and boost your earnings.
For coaches and creators Online communities can be a key to diversifying and securing your revenue while giving you more control over your customers' interactions and content.
Additionally, big businesses have begun to realize the benefits by adopting a community-led approach to expansion, which helps to improve their customer satisfaction, become more adaptable, and overcome challenges more easily.
Twenty-three is expected to see this pattern continue and expand and provide choices for users to pick from. Therefore, the earlier you begin building your own community, the more effective!
In this article we'll look at the reasons these online communities are becoming extremely popular, and also how you can reap their unquestionable advantages for your company.
The growth of online communities
"To truly build a brand requires a community. Once you've got that community, you have the potential to be a client for life as they're building relationships and creating foundations for support." -- Dexx Williams, best-selling author and Sales Funnel Investigator
Organizations and businesses in all sizes and shapes realize the importance of establishing more connections with their customers and their supporters. One of the most effective ways to achieve this is via communities on the internet.
At the time of 2021 86% of organizations acknowledged that the community is critical to their mission and 69% of them were planning to increase the amount of money they allocate to the community-building strategies they employ. In 2022, between 79% to 95% of businesses (depending on growth stage) had an dedicated team of community members.
By 2022, the market for creators has grown to reach 50 million creators active with a market size estimated at $104.2 billion, more than double its value since 2019. This number is growing. As a result Online communities are expected to keep increasing their popularity by 2023.
The bottom line is: Online communities are increasing. Companies are incorporating these as a part of their strategy for business to establish significant connections with their customers. Coaches and creators of content use them to take control of their content and to monetize their audiences more efficiently.
How important are online communities?
"Community is the adhesive that holds my company together. It is a joy to be part of Communities as it lets me to have full control of my website, without having to use the social networks." Chelsie Kenyony, Marketing Expert and Certified Coach. Chelsie Kenyon, Marketing Specialist and certified Coach
Through committed communities, coaches and creators can connect with their followers and earn money from their work in a meaningful way--with full ownership. These are also great ways to build brand awareness, increase retention of customers, to maximize the potential of growth and expand customer support.
Private online communities can also be an alternative to social media sites that make life hard for creators through continual algorithm updates and complicated and inconsistent rules.
A different issue is that social media platforms could be undergoing major disruption, we're looking at you Twitter and Facebook, but they could even collapse and collapse, like Vine. Setting up your own community helps you avoid the risk of being unable to access the information and relationships that you've put so much effort into create.
Social media also brings people into distractions, and users get bored of being bombarded with ads. People are looking for genuine connection rather than being made to. That's why the online community is thriving. It's the best way to establish real, honest relationships between creators and members.
In the end: Organizations of all kinds and sizes are aware of the benefits that online communities have on their revenue as well as their reputation and influence. Online communities are also an option that is safe for creators to avoid complicated, constantly changing algorithms and rules of social media, which can result in revenues being lost.
6 benefits of online communities
The online community can provide a variety of benefits that go beyond simply being able to connect and engage with your audience. Here are six of the most important benefits.
- Discover more effective ways to interact with your customers. Online communities bring you greater insight into your customers more than any other strategy for marketing and 86% of brand managers having reported "deeper/richer insights into the needs of customers." 82% also say they have gained the "ability to listen/uncover new questions," which ultimately helps to increase the effectiveness of your services and improve your overall relationship with your members.
- Stand out from other companies. It's not common for people to use online community platforms to engage with their followers, and you'll be one step ahead in the race when you create the space for your customers to hang out, collaborate as well as interact with you and each other.
- Get the new member. Community that is flourishing has an energy and vitality that the members want to share with other members. If people have good experiences, making connections, and getting positive results, they'll become more inclined to refer your group to other people and assist in growing your business.
Summary The idea of creating an online community is an excellent option to reach out to your target audience and increase the size of your company. It allows you to take charge of your content and the connections you make with your customers, as well as engage with your customers in a more meaningful and meaningful manner.
Why Communities are crucial for your company
The online community platforms can be a powerful tool to make money from your followers and to connect with your audience.
Our community enhancements allow you to connect and collaborate with your customers as never before. It is possible to host and record sessions and live events offer networking opportunities to run challenges, and even give your members a chance to play games, have instant chat and chat and much many more. What do these new features perform? Take a look at Tina Tower's walk through of the updated community experience in the video below!
You can now take control of your communities, events communication, as well as coaching programs, in one place, without having to rely on social media platforms or an intricate tech stack.
"The factors that allow people to connect with each other can be found right inside. It's quick, easy and engaging, and when you combine that with all the ways that we can work to bring individuals to be together, it just seems designed to help us have the biggest impact we can for the people we work with." - David Levin, Author & Founder of Raise Your Inner Game