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What's the most effective way to price Your Online Course (with Calculator) --

Aug 11, 2022

It's a lot of work to design your own online courses, but now is the moment to start pricing the online courses you've created.

Finding the best price could be a challenging task. The price will depend on a variety of factors including the extent that you sell the products you sell on a marketplace or your own website and the extent to which you're selling your products on your own terms or a live-course which lasts for a few weeks and many other variables.

But, there's an accepted practice in the price of the online course that will be discussed in the following article.

Additionally, we'll provide an online calculator to help you determine the most suitable cost for the item you require.

We'll discuss:

Prices for an Online Course

1. Where it's hosted

There are a variety of websites where you could host your online class and every platform has different fees that you should consider as part of your budget.

You can host your course online in a marketplace, such as Udemy or an online course creator such as to run online courses through your own website.

If you host on an online marketplace, it could cost you around 50% of your earnings. You'll also be bound by the Terms of Service of the platform, promotions events, and other. You won't have full control over the cost of your course and won't be able to control the marketing information you collect. That's why the majority of online course creators prefer self-hosting their course through their own website.

You can run your online course from your website. The company offers a Free Forever plan that only needs a 5% for each sale. Your customer's data will be yours and determine the cost of your course. Additionally, your site will be your own asset. If you choose to use a hosting company, you be able to set any price you like for your online course. Additionally, you will not be required to compete in price battles against other instructors in the same marketplace.

In addition, it provides additional offerings and services. These include options to:

  • Bundle online courses bundles including Digital downloads (e.g. ebooks, printables, etc)
  • Students can upload their lessons in various formats, such as audio, video, questions, text or assignments, surveys, embedded files, downloads or quizzes
  • Promote your courses online using its variety of marketing tools , such as affiliate program coupons, coupon codes, and many more.
  • Develop drip content to allow you to release certain portions of your online course at the prescribed time
  • Offer your students a variety of payment options from one-time-fee and payment plans to subscriptions, and much more.
  • Make customizable certificates of completion

2. Live vs. Anytime

The price of an online course varies depending upon whether you are taking the course ongoing or how long you can take your course at any point in addition to in your own time.

The live class requires the instructor to be present and can be taught as classes on a weekly basis. This is an excellent way to engage students because it permits the instructor to talk to them at any time. However, this also means that you must put in more resources into teaching and it is important to be aware of this when pricing your classes. These types of courses might be more costly in the $1000+ range.

It is also possible to use drip lessons if you'd like to manage the pace of your lessons. The drip lessons let you instruct your students in an orderly manner, and allow you to let courses go out at a predetermined time. This keeps your students motivated and interested as they find reasons to continue returning to the course.

Online courses that are able to begin and finish anytime, generally cost less but you can likely manage more students. You won't struggle with scalability as your online class is capable of being purchased by an unlimited amount of students. The courses that go at your own pace might be priced anywhere between $500 and $1, based upon the topic of the class.

3. Popularity of Topic

4. The Benefits from your Course

Are you an expert in online classes? If you've been working within your area for more than a decade and have a high-quality curriculum, the cost of your course will reflect this. If you create courses that are in collaboration with professional instructors, the likelihood that you are being involved in a project can increase the worth of your course.

Additionally, if you're able to mark assignments, answer questions, as well, your course could provide more value. Consider how much effort goes into this course. It's not just about making it, but once it's up and running, so that you can determine the cost according to the effort that you've put into it and your energy.

5. Concurrence

Study your competitors within your field. We do not recommend setting your price point solely based on what your competitors charge. Instead, concentrate on a value-based price.

It's essential for you to understand the dearth of information within your niche. If there's a dearth of experts within your niche then you'll likely be able to price your online course higher.

If you're working in a highly competitive field, remember that you have the option of modifying your training on specific areas like, for instance, certain locations around the world as well as dialects specific to a specific population or demographics, etc.

What is the average cost of an Online Course?

The cost of an online course ranges between $100 and $5,000.

100 bucks is a common price on course marketplaces online like Udemy, Skillshare, and other similar sites. However, the highest part of the spectrum usually is the cost of courses for topics that help people start their careers.

There is a possibility to find the course that costs $5,000 and teaches the basics of marketing, web development, or any other subject in which you can earn income. In addition, a typical course of $5,000 will include projects, awards, and instructors that live in the course. The perceived worth of the $5,000 cost exceeds the cost that is advertised on the market for the course.

How do You Price An Online Course

As we already learned that the price of an online class is determined by several aspects. If you're aiming at a younger crowd or hoping to attract many more patrons, the amount of money earned through your course may be different. If you're looking for guidelines on how you can price your course to your target audience, use the free online course pricing calculator we've provided below. It will give you the exact picture of the right price to charge for your course, and how much revenue you'll earn from that cost.

Online Course Pricing Calculator

Course Income Goal $1000
The estimated price of the course's creation is $
The size of your audience
Expected Conversion Rate ( percent)
Suggested Course Pricing

$ 0.00

The premium price vs. the Affordable Price

If you're ready to promote your school your class, price is essential. Do you prefer to market your class at a higher cost, but with having fewer students, or do you prefer a lower price that has greater number of students? What price is more worth an overall greater return? Is there a better choice in terms of the overall return?

Sellers who want to offer high prices could include additional content, for example, digital books, downloads, or access to an exclusive Facebook page to show that the more expensive course is.

If you're charging a low price, you'll need lots of students in order to make sure the class's profitability. Therefore, you'll have to find a way to attract people and a lot of online students to your online course naturally. If you're aware of ways to advertise your course at no cost the price might be the ideal one for your course.

Be sure to think about your goals for sales before making the decision on the pricing for the online classes. Take into consideration the value that you provide and the amount you wish to make in terms of revenue, as well as the price of what you make, and finally, your personal preference regarding the price you charge. Creatives who are able to effectively market their work are able to market their work efficiently and offer premium pricing.

Four Strategies for Pricing Strategy

1. An all-in-one fee

One-time fees are a popular cost method to start an online class. If the students want to pay only once it will be possible to give a less expensive total price because of the affordability. It means your expense may be as low as a couple hundred dollars at maximum.

The additional cost isn't making sense to charge a single time because it's a large amount for someone to put on your credit card. Therefore, you should think about the most expensive price for a one-time fee of around $1000. In this price range it's possible to make passive income but not an instructional live class. Therefore, you'll be able to bring in students to the online course on a regular basis.

2. Payment Plans

Payment plans can be an ideal option to price your class when you're on the higher end of the price range ($1,000or more). Credit cards often have limits meaning that, if the cost for an education program is more than the amount that can be charged to a credit card, a payment plan can assist in breaking it down into chunks.

Most often, instructors that offer payment plans for online courses are able to make charges for the division of costs into several installments to avoid the discomfort of their instructors because the vast majority of students would prefer to pay only once.

Therefore, if you want to charge for online courses, you should consider using a payment plan if you charge a higher cost to allow for more students.

3. Subscriptions

Subscription models are typically utilized in online course marketplaces. If, for instance, you've developed a number of online classes but would prefer to charge a monthly fee for others to gain access to the entire course instead of charging per course. You could choose the subscription model that is used in the above scenario.

If the course is designed on a subscription-based model, users would have to pay on a monthly subscription. However, you can establish a monthly fee for a lump sum for several months.

A typical subscription is based on a fair price. However, if you bundle it over the course of time, you could charge a higher cost, but by offering a discount. People will be delighted because they'll be able to access every piece of content you offer as well as not having to plan marketing for the courses separately. Your price will include the whole online education offered through your site, meaning that you'll be able to sell more courses in general.

4. Free

It's possible to create an unpaid program when trying sell something else and merely utilize it in order to draw more visitors to your website. The potential buyers will be happy because they will not have to pay for the course. It means there'll many more people taking the course. In addition, the price of the course will increase because there is no cost related to this. This means less risk for a person who takes the course.

The process of creating programs can take a long time, using it as a marketing strategy is an accepted practice which can increase the conversion rate.

It is a good thing that you can set the price of your online course using one of these methods. That means regardless of whether you're offering a low-cost course to draw more prospective students, or charging an annual fee for a subscription to promote various courses, you'll successful in earning a large amount of cash by employing one of these techniques. Remember, even courses that are free can bring new customers. Therefore, you should rate your course according to the needs of your audience.

Strategies for Increasing the Quality of Your Course

1. Create an Community

A student-only Facebook page is a great way for staying connected with students and enhance the quality of your online courses. In the creation of a community, it will allow your students to participate in authentic conversations with students, where they will be in a position to help with each other's development.

2. Coaches may be instructed through one-on one sessions.

The online courses that permit the student to go at his own pace may not work for all students. Sometimes students have additional concerns which are more easily addressed during a live video call. If this happens it is possible to offer 1:1 coaching sessions with your students.

3. Bundle of Downloadables as well as Bundle

4. Offer a Certification of Completion

An official certificate of successful completion is a great way to provide learners with a sense of accomplishment. An official certificate of completion could be a great incentive for students to make the effort required to complete the program.

FAQ

What is the cost of the cost of an online class?

The calculator is free that is a good tool to test out in order to estimate the cost of your online course as there are plenty of factors to take into consideration in determining the best price.

What will be the price to market the online courses?

It is important to factor in marketing costs into your pricing. When you are already surrounded by a crowd, you could make use of your own image and your audience to advertise your class for free. If it's not your first time taking a class, you may spend thousands of dollars to advertise through social media, advertisements for your class on Facebook, Facebook groups and other avenues.

What is the most effective platform to sell online courses?

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