What was the result when Amy Lang Made $113,000 Helping parents educate their children on sexual health

Jan 13, 2023

Amy Lang assumed that as a parent that she'd be able to determine exactly what topics to speak about' with the son she had.

In her job as a teacher of parental and sexuality over the past 17 years she had been used to talking about sex everyday. She wasn't conscious of the degree of discomfort -- and clueless -the feeling would make her feel once it was time to speak about sexuality to her child. "I was ashamed to be talking about sexuality in front of my son. I'm an educator for sexual relations," she says.

Looking for ways to establish herself as a trustworthy parent, she began doing more research. She resorted to her training in applied behavioral sciences as she began learning about the best ways to talk to children about sexuality . It is a topic she believes is crucial, yet is often ignored. "We are all aware that children must have physical, emotional, as well as social , health. But, we do not talk about sexuality because it's considered taboo" she says. "We are a bit clueless about healthy sexuality as well as the sexual growth of kids."

With her studies, she was able to include additional tools in her arsenal and was motivated to keep helping parents with this issue and , this time, by providing online courses. The year 2017 was the year she created her first program, Birds & Bees Solution Center for Parents. In the following year, she has launched her second course, Preschoolers and Parts & Playmates, Private Parts, & Playmates. "My credo is that information can be empowering," explains Lang. "The more knowledge you have is the greater chance of supporting your kids ."

Now, her online courses make up 50 percent of her earnings overall. Since launching her first course in 2017, she's earned 11.3 million dollars in earnings. What's so great about it? The only source of revenue is her list of email addresses and the word-of-mouth to promote the courses. "I don't need to think really hard," she laughs.

"I'm earning money as I wash dishes."

Even as her successes increased organically, she was aware of the actions she took. These are just a few of them:

Skip ahead:

  1.       She uses
  2.       She sets up an email list
  3.       She utilizes social media to market and not to sell
  4.       She creates a member course
  5.       She's created this bonus program
  6.       She makes content with trial and error as well as
  7.       She gets to know her target audience's wants and needs.

     She uses HTML0.    

Lang has been in business as an entrepreneur for over a decade prior to launching her first online course. Even though she's passionate about teaching in-person, and still performs live shows and workshops, the idea of the online course seemed like an obvious choice for her business.

Alongside the capability to communicate with parents, and other people who are in contact with children, she also wanted students to be in a position to study at home as discussing sexuality can be uncomfortable for some, as well as online courses provide students an intimate environment in which to learn.

She chose the platform for her class over other platforms that offer e-learning. "It was most welcoming, was the simplest and affordable," she says.

     She creates an email-list    

At the time Lang launched her online courses Lang had built up an enormous email list with over 17,000 subscribers.

The method she used to build the majority of her list was simple; when instructing live classes Students would be handed an QR code which would lead users to the website for sign-ups to newsletters. In addition, she would shift an iPad through the room so that students were able to manually input their email addresses. She strategically asked for people's email addresses during the middle of her sessions, at the point where the pupils became intrigued and interested to know more.

While she's at it she's collecting email addresses through live shows and also through her website. The navigation bar on her website is able to click on a button that says "free tips. After clicking it, they're directed to a page that allows them to input the email of their choice and receive an offer of Seven Tips to Have Amazing Birds as well as Bees Talks. This freebie comes by email. It also provides information about the school she runs.

Despite having an extensive list of mailing addresses, she reminds online course the authors of the online course that this was not anything that happened quickly. "I've been in this business since 1997," she states. "That's 1,000 people per year. This isn't a novel idea. It can take a long time to develop a winning program even though you may not have an extensive system."

     She uses social media as a marketing tool, not for selling    

Although she's got her YouTube channel which has around 800 followers and an Instagram account that has nearly 4,000 members, a Facebook page with 10,000 members, and a Q&A style podcast however, she claims her email lists have the most conversion. However, she is not using social media to advertise her courses and instead uses her email list. "It's much more intimate to receive an email. It's true," explains Lang. "Social media exists for marketing purposes, and not for selling in my personal world ."

Even though Lang does not rely on social media to facilitate the sales of her classes however, she finds these channels useful to market her classes. In order to make the process easy to share the same content on all her social media sites every week, and plans her content ahead of time. Every piece of content includes an invite to take action. she invites readers to join her newsletter every month, engage in individual conversations with her during"what she humorously names"a "Quickie Consult,"to purchase one of her online classes and/or hire the services of a tutor in the flesh.

Although she does not have a communities for her students to join, she creates a sense of community via her social networksin particular by organizing a series called "Help Another Parent. In this series, Lang answers questions asked by parents and allows members of the community to give helpful tips. "I have a lot of friends with my friends, and the majority of the users have great suggestions," she says.

Lang advises course creators to make sure that their social media posts are tailored for their customers' preferences. Additionally approaching marketing with the right mindset is essential.

"Believe that the information you provide can be beneficial."

Aside from social media and her email list, her fans have increased organically by word of mouth; many of those who attended her live sessions or taken online classes spread their word to teachers and parents.

     She develops a membership course    

Her main audience is: parents of kids who are between 5 and 12 years old as well as professionals , who are primarily early elementary school teachers.

The program she created for parents, Birds & Bees Solution Center for Parents, runs as a membership site for $89 USD annually. It was fun to play around with the prices until she settled with the amount she decided to pay; she wanted it to be as easy as is possible. "I prefer there not to be too much thought about price," she says. "I want that it be an easy and straightforward"yes ."

Lang likens this course to an "library" of materials, which includes videos, handouts, audio recordings, topic-specific webinars along with additional materials, and daily sessions referred to as "Hump Day Half Hours. The sessions consist of the instruction of 10 minutes and then individual coaching. "These classes are my absolute favourite because they're live and I'm able to connect with my students," Lang says. Lang.

The course was designed by the instructor in a library-style format because most parents are faced with just one request. Instead of spending hours of information students must wade through in order to have their inquiry answered The library allows users to select and decide what they want to know. "With the library, you do not have worry about whether the material being suitable for children or research-based because it already is," adds Lang. "People often say to me daily, "Thank for this, it made everything so much easier .'"

The content is then being added to the course in a regular manner. "I have the ability to assist numerous parents and not have to be present as such," she says. "It's just one of many benefits of having a website with members ."

     She designs the bonus course    

Alongside being a parent educator, she works with professionals, primarily early childhood educators in order to assist with sexual assault prevention.

Her second course, Preschoolers, Private Parts, and Playmates particularly targets children in this age group. Here, she teaches about sexual conduct in children as young as which includes the usual as well as what's not typical as well as the best way to tell whether a child requires help.

     In addition, the program provides firms with an opportunity to employ her. "Some organisations aren't financially able to pay me to join their teams," she says.

When students complete her classes, she does not make any sales to them. However, her goal in 2023 is to invest more effort into promoting the "Quickkie Consult" or the electronic book called Sex Talks: For Tweens and Teens: What To tell and What To Say.

     She designs content via trial and error    

It took Lang several months to fully comprehend how to create content for her online course -it was a process that required numerous trials and errors. In the end, when Lang looks back on her online course creation journey the main challenge was coming up with the perfect length for the video as well as the number of handouts that should be included (and the extent to which they are helpful) and which type of material would resonate with her audience.

In retrospection of Lang's creation experience, she wishes she had conducted an audit at the end of the year, to check the audience's reaction and adjusted her content based on the feedback. While she has modified the content before however she's convinced that feedback can assist you to improve as a writer.

When she first started, she was producing videos that ran for hours to teach her classes and then realized that they were too long. She now makes her videos less lengthy and more accessible as her intended viewers are parents with busy schedules who do not have much time on their hands. "I am looking to simplify and make it easy," she says.

The family she lives with doesn't aid her in developing new material. Instead, she is a book reader, stays up-to-date with research and allows parents' queries guide her in creating new content. There are also colleagues she works with who help her develop concepts and offer support.

     She evaluates the audience's wants and needs    

If you're considering the idea of starting an online business for courses The creators should decide on the reason they wish to create an online program. The reason will allow the creation of a target which they can reach in tiny increments.

Lang insists that it's essential to figure out what an audience wants and requires. "What you believe they would like and desire isn't always what they really require and want," she explains.

To determine the desires and demands of a potential customer, Lang advises that creators provide their customers with a survey using the results to direct the development of their online courses. "Be aware and persevering. Remember that it's not just about the person you are. The focus is on your customers," she says.

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