What to do to make connections with gift-givers this season of giving

In the holiday season, your audience may not always be the typical year-round customers, but instead people who love shopping.

If, for instance, you sell hiking products, your average customer may normally be outdoor enthusiasts. But during the holidays, it may be the spouse, parent or child of an outdoor lover or who might be averse to going outdoors themselves.

How can you assist those who are gifting to find the ideal fit for their loved one particularly in the event that they're not knowledgeable about your products? Let's glance.

Make gift guides for your creations

If your store has a lot of merchandise based on video games such as t-shirts, books on strategy posters, and books. The typical customer may be familiar with all about each game, person, or the inside joke. What about the dad looking to surprise his daughter by gifting her something special for the holidays?

They could also create gift guides based on price (Top Video Game Gifts Under $35) or on age (The Best Gifts for Gamers Under 12).

List items that fit into the subject matter of each guide and include a couple of sentences about why they make an excellent gift. It is best to list both your own items and similar products from different stores to ensure that you don't appear to be too opinionated.

Packages and bundles can be sold.

Bundles are a breeze! Instead of having to browse through thousands of options to find that perfect gift for any one of 15 people you're buying for, one could just buy a thoughtful gift bundle.

There are two ways you are able to approach bundles.

Sell pre-packaged sets. Add a package of goods that are all together. If you sell beauty products, this might be the spa set. If you sell snacks, this could include a set for a movie.

Suzi Wong Creations, a British-based company that sells fightwear, has a children's luxury boxing set. The gift-giver can pick the size of the jacket, socks as well as shorts. They can also choose personalization in various categories. This is an ideal, convenient way to buy a present for their loved one who loves boxing.

Answer all their inquiries

Although you're always trying to make it easy for your customers to get answers to their questions You may wish to concentrate more in this area during the Christmas season. Include questions and answers on your FAQ page and write blogs that address directly to new customers.

Here are a few examples:

• How long will your goods are expected to last?
• What is the minimum number my dear one need?
• What accessories are needed?
• Do you require anything to be custom fitted?
• Is your product compatible with other products that a friend or family member already owns?

Also you'll want to respond to any questions regarding shipping or turnaround timeframes (especially in the case of delays around the holidays) as well as return policies as well as any other factors that could affect someone's purchase decision.

Add gift cards to the store

If a brand new buyer finds it difficult to choose the perfect present? Maybe they'd prefer to gift their relative or friend the option of choosing the exact item they'd like.

Brown Brothers, as an example, also sells gift cards alongside their bottles of wine. There are a lot of things to consider when purchasing wine, whether it's red or white sweet or dry, sparkling or flat -- and it can be a personal decision. Therefore, some shoppers might like to buy the wine lover in their life the gift card they want instead of making a guess about what they'd enjoy.

Write detailed product descriptions

Product descriptions are another excellent way to provide your new shoppers with all the information they need to make a purchase. So, include lots of detail. Include how the products you are giving away are utilized, explain flavor and scents as well as include additional information including size charts and allergies. This helps people feel confident with the gift they're purchasing.

Switch your marketing language

In the event that you're running holiday advertising campaigns targeted at new customers, take into consideration changing the language you use. As an example, if you're selling paint You might be running ads that read:

"The top single-pigment watercolors so finely ground, they can be used for 0.15 mm airbrush work."

The ad might be exceptionally effective if you're targeting skilled artists. But, it won't have much impact on someone seeking to buy a fantastic gift for their artist friend. Therefore, instead of saying: could say something like:

"High-quality lasting watercolors even the best of artists be able to enjoy."

Additional items to be recommended

The holiday shoppers might be searching for multiple gifts, specifically when they're buying for the parents of a spouse, parent or a child. And if they're not super familiar with what you offer They may look elsewhere for additional things.

Make it easier for them to do all their seasonal shopping directly on your site by making product recommendations. It is possible to add similar items to specific product pages by using the the default function.

Add a variety of photos

• An array of angles. The product should be displayed from sides and the back, from top and bottom, and the sides.
• Use cases. Demonstrate how your product actually functions through the photos. And if it has multiple purposes, for instance, a chair that can be converted into a toddler chair, show all of them.
• Size. If size is important for the product, demonstrate it in context, like holding someone's hand.
• Color. Check that your photographs are properly lit and accurately convey the color of your item.
• Your target audience. Incorporate people in your images which represent those that use your products. Are your items for parents? College students? Dogs? Let them be active with the products. It will allow potential buyers to imagine their loved one really engaging with the products.

Reviews of feature articles

For someone who might not have a lot of knowledge about your store or industry, reviews can help make a difference. You may not be able to tell the quality of your product, but if they read genuine reviews and testimonials of people who actually utilize your products, they'll be more likely to trust you.

Remember your audience

Any time of season, you must be mindful of your audience in every decision that you decide to make. In the festive time, the focus of your customers could shift to gift-givers. While that doesn't mean you should change absolutely everything about your online store or marketing strategies, there are some items to think about.

Follow the tips above to make things easier for customers and drive sales. What are your tips for preparing to this season? Please share your thoughts by leaving a comment.