What is the reason to think about the name of your course -

The name you give your course matters. After all, not only does the title reflect the topic of the course, but as with any title, it also entices users to read more.

As you know, people who visit websites have limited attention spans, and they often make snap decisions based on a quick first impression. A majority of users stay on a website for 15 seconds or less, so if the name of the course you're offering doesn't catch the attention of your audience, they might look elsewhere to find content that seems more worth their time.

For you to consider more carefully what to call your class, we've gathered six reasons why we believe it's essential to discuss the name of your class.

Your course appears more professional when it is branded

If you've previously named your courses Bring the name to you: how does your name reflect on your brand? The phrasing, the wording as well as the images and banners convey to the student the values of your business? Everyone should think of how their course reflects on their company's brand. By using language you would define your corporate style, you'll be ensuring that your course will be a reflection of the services you offer as a whole.

A good course name allows for specific design elements

The more precise and specific the course's name and the more specific, you are able to use it as a design basis. As an example rather than giving the "introduction to photography" course, your customers could say that they are enrolled in an "photography bootcamp" or "photography academy." That sort of name unlocks a lot of potential.

For a bootcamp instance, it is possible to use lesson components as "stations" in which students stop and practice a new technique. Learners can run "drills" (quizzes) in order to assess their understanding. By focusing on a specific, tailored course title, there is more potential for creative, unified as well as specific course designs.

SEO good practices could attract greater numbers of users

It is also possible to test potential name ideas via Google Trends. This free service will help you determine the patterns of search volume, in addition to related search queries and topics. As an example, if you search "how to vlog" in Google Trends, you'll see those related subjects are "YouTube" as well as "TikTok." Also If you created a class especially for "how to do vlogging on TikTok," you may hit a niche market where many people will be interested in your course!

It sets you apart from the competition.

This is among the primary reasons why you should consider the title of your course. Prospective students must see right in the title that the course you provide is different from the competition.

Think back to the photobootcamp model. If your school is a complete embrace of this idea of a "bootcamp" in time, your course may be seen by other your competitors as a comprehensive training course in the field. Other interested folks will start to realize that your design is different than any standard course and they will be drawn to the course because of its perceived advantage over competitors. Everything starts by naming your course!

A course name has to "mean" something

A major mistake made when it comes to name-calling courses is falling in the trap of appearing too adorable or smart. Puns, acronyms, and other variations of words can be fun and interesting to brainstorm but, at the end of the day, they are often empty cliches which don't really mean anything. Relying too much on a pun can even cause confusion for learners and cause them to be turned off. It is important to be clear and not be a fool every time.

It establishes expectations for learners.

Similar to specificity for SEO goals, having a specificity to your name must also be able to address the issues your course is likely to address. A way to consider this is to ask the following question "What do I get from my course?" Most often, it's about learning outcomes, which are the goals you wish your students to get from the course.

We can think of the vlogging example. "How to vlog," does not really mean anything. "How to do vlogging via TikTok" is more appropriate But what do learners getting from it? "From Beginner to Pro Learn to Vlog with TikTok" explains a bit more of the benefits of the course.

The products that people buy are an transformative experience. A great course name should set the expectation for what is expected of them while also hinting at the benefits. What will you do to improve their lives?