What is the difference between CRO and SaaS? (Interview by Growth Specialist Frederic Linfjard) -
Does optimization of conversion rates for SaaS and other software different from traditional A/B testing for Ecommerce?
Does it just aim to get people to click the "buy" option (like the E-commerce site)? Or is there more to this?
I sat down with the growth expert (and the current director at Growth for Planday) Frederic Linfjard and asked him what he thought regarding these concerns.
You'll notice that CRO in SaaS goes well beyond "red button vs. blue button."
Here are a few quotes from our conversion:
"Conversion rate optimization isn't just about clicking the red or blue button. It's all about increasing the life-time value of the client."
"Traffic and" traffic - that's the thing software companies focus on. After that, they cease testing the trial signup or purchase. In the end, they aren't able to tell whether they are churning out after one month or do they really stay?
"You could boost profits by the same amount, with the same traffic simply by working to keep people for more. I've seen people miss this chance in companies that make software. ."
Here's the entire record:
