What is live streaming exactly? (Definition & Examples) |

The live stream (or livestreaming) is so well-known that more than 30percent of internet users watch live streams every single week. It's now possible to stream or record live streams across various gadgets and platforms. It also it's easier than ever before to start.

In this blog, we'll go over the essentials you should know when it comes to live streaming.

• The following article explains what live streaming is (including an explanation of technical issues).
• Live streaming data along with crucial events.
  
• This presentation will discuss the benefits as well as practical examples live streams can give.      
  
• Additionally, we'll go over everything you need to know for streaming live on your own.
  

Turn a livestream into profit. Take a look at the platform which has one of the largest communities with a total worth of $1 million.

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What exactly is live streaming?

Quick live streaming definition

Live streaming is the process of presenting your viewers via video live in real time. In the past, live streaming was only available to those media companies that were capable of broadcasting live to an audience.

In the last few years, technology for live streaming has led to a huge increase on the internet, increasing the number of individuals who have created and streaming live at home, so there's no need for the luxury of a television studio.

What is the definition of live streaming... technologically

Coding
    In technical terms, the camera takes photographs that were captured using raw formats. However, these files are too large to stream efficiently. Encoders (software or hardware) reduces the video in real-time, and then changes it to codecs (ie. h.264). The result is that the size of file gets tiny enough to stream as well as ensuring that all devices can recognize the file.

Compression
    The video could be broken down into what's known as I-frames, or P frames. They are also known as B-frames. I-frames work in the same manner to the standard JPEG image. They are a complete image frame, which includes every detail.

P-frames and B frames operate slightly differently. They only capture the portion of the video which change due to tracking motion vectors. This causes an expansion of the size of the file which makes it simpler to compress as well as faster to replay. As an example, in a YouTube video where the person is speaking to an indefinite backdrop, the majority of the background's pixels won't be affected by the background's changes.

• P-frames (Predictive frames) are utilized to capture the movements and modifications on the body face of the speaker as well as the movements of the body when analysis of previous frames.
  
• B-frames can also be more efficient because they can to refer back to previous or forward frames. This creates the whole picture.
  

Internet speed
    Live streaming too is dependent on an ongoing flow of information. It's also known by the term "bit rate. It is the quantity of information that your device can transfer in a second.

• HD720 (HD) video will need 2 to 4 percent of the bandwidth
  
• 1080p is required to run at least Mbps
  
• The standard for 4k requires 15-25 Mbps
  

If you are doing live streaming, it's essential to ensure that the upload speed is in line with what the stream. transmits.

However, viewers don't require the identical speed. Video players' quality can be diminished if the connection isn't fast or you buffer (downloading two to three seconds earlier) so as to make the stream smooth. In addition, we utilize Content Delivery Networks (CDNs)--this copies the videos at a fast pace to a server which is located near the person using it since it is required for information to travel longer distances.

Latency

It's possible that the video isn't in real-time. If this is the case, there's only a couple of seconds delay. We call the delay as latency.

Live Streaming statistics

• 30 percent of Internet viewers can watch live streaming every single week.
  
• The majority often live streamed videos is breaking news (34 percent) in addition to live sporting events (29%).
  
• 91.7 per cent of the web's Internet users across the globe live stream throughout the month.
  
• 52% Of TikTok users prefer streaming live-streamed videos.
  
• Smart TVs may be among the best in streaming streams live (35.3 percent of all streaming content).
  
• 28 The largest portion of the video content online were streamed live on the internet.
  
• Live streaming, which was the longest to run for over 624 days provided through Zhejiang Luyuan Electric Vehicle Co., Ltd. in China.
  
• The record-breaking live stream with the largest number of viewers was set by Spanish streaming service Ibai with 3.44 million streamers on Twitch for their channel La Velada del Ano (3).
  

Live streaming was made possible (Timeline)

While we won't be covering everything, here's a brief overview of some tech advancements that permit live streaming.

The 90s witnessed the development of technologies that allowed "packets" comprised of content files to be streamed. These were then processed prior to the full download.
    1993 - 1993: 1993-1993: MPEG-1 compression standard is released to allow for the streaming of video in real-time.
    1995 - The company Starlight invented the first system for streaming video using satellites.
     1995 - First internet radio: Radio HK.
    1995, 1996 RealPlayer debuts, and is the first streaming player to be a major player. Then, it is available as an alternative for Windows 98 installation.
    1996 - Realtime Transport Protocol is created and forms the basis for send video and audio over networks.
    1998 - Starlight launched the first Web product to facilitate conferencing.
    1999 1999 1999 - The Victoria's Secret fashion show is the first live streaming events that is expected to draw 1.5 million viewers.
    2002 2002 Flash Player adds video capabilities and embeddable video content is possible.
    2007 - Launch of Justin.tv (later changed to Twitch) which was a streaming service that featured Justin Kan with cameras which were accessible 24/7. Later, it was expanded to include multiple channels, which allowed viewers to stream.
    2009 The two streams - Ustream along with Live stream will go live in
    2011 The year 2011, was the year that YouTube started live streaming of its content. It was introduced in 2005 (fun facts: the initial YouTube video was titled "Me at the Zoo"). Facebook launched live streaming in the year 2015. It was followed by Periscope in 2015 and Instagram at the time of 2016.

Live streaming benefits

Live streaming has a lot of energy.

• Super interactive viewers are not just able to watch in real time However they can also be able to communicate, ask questions, and give feedback in a variety of ways.
  
• Incomplete: Contrary to edited videos, in which authors might feel obliged to make improvements but live streaming isn't capable of doing this (at at least, not at the moment). Therefore, live streams feel natural, and much more entertaining.
  
• It's not as demanding. It may be necessary for setup and preparation however, live streaming is usually less labor intensive than producing edits to a video. This may require writing, editing and re-shooting, or additional editing.
  
• The costs of producing HTML0 are much smaller. Usually, it's easy to get started and later begin to launch.
  
• Recycling It is possible to modify and cut the live stream of your choice to different formats and features after the fact as well as hosting the stream on a tape.
  
• Live streaming can feel a bit more urgent. If someone publishes their content later in the day, seeing live can be a very special experience and may increase your the amount of engagement.
  

What do you need to know for live streaming?

The best overview is in this video, if you're just beginning to explore Live streaming!

But, here's a description on live streaming available to the creators. .

To live stream, you need:

1. AV source

One benefit that live streamers have is the fact that you do not require any expensive equipment. Most modern smartphones come with everything needed to run a live stream.

Here are some videos worth a look:

• Video on smartphones All phones can produce at the very least HD video. Some modern phones shoot 4K. It's important to note that the front and rear camera might differ in specifications in terms of their. Both cameras are most likely to be able to stream live. This is the easiest method to stream from your phone.
  
• Webcam: Some computer streamers prefer using or the built-in webcam on their computer or laptop, and also the external webcam. This is an excellent option in the case for live streaming on laptops or computers.
  
• Professional cameras: the most experienced streamers usually utilize professional cameras like DSLRs to stream live. They can be connected to phones or laptops, and provide you with a superior quality video and give you the choice of selecting the camera that is best suited to the style and look you prefer.
  

It's equally important to keep sound! Here are some tips:

• A microphone is integrated into your computer or phone (not recommended) The microphones and phones on computers are too near to the mouth in live streams. These are generally audio recorders which do not have high-quality audio. It is better to choose one of the choices given below.
  
• The wireless or Bluetooth headphones put the microphone close to your mouth, enhancing the quality of your sound and reducing background noise. The headset you choose to use is typically an improvement on the microphone built into the device.
  
• Lapel microphone: A lapel microphone can be tucked into the collar of your shirt. It listens for the audio closer towards the mouth. This leads to a higher quality. These microphones are wireless as well as wired and some of the top models have options such as noise cancellation.
  
• The shotgun microphone (also known as the shotgun microphone ) measures distance from your face (often clips to the very top of a camera) and records an in-direct voice recorded from your voice.
  
• Condenser microphone that is designed to be used specifically for use on desktops. Many streamers are now using Condenser microphones that are designed specifically for use on the desktop like Blue Yeti. Blue Yeti, which plugs directly into your PC and listens to the mouth of the user.
  

Below are some more streaming live tips to improve your stream performance.

2. Software to stream (optional)

The application of streaming software doesn't need to be a requirement because it allows you to stream live to many platform. This is a great alternative to those who require:

• Sharing images on a computer screen. This can be in a slideshow as a part of gaming.
  
• To use multiple cameras (ie. different angles).
  
• with overlays that can be used to include images, logos or overlays cards or chat boxes.
  
• To mix different Audio sources (e.g. music).
  
• for streaming on multiple platforms simultaneously (e.g. YouTube + Facebook plus LinkedIn). ).
  

As an example, we talked about the streaming service StreamYard in our blog article on Zoom Alternatives. It's capable of doing a range of different things.

3. A streaming platform that allows live stream

It's quite simple. It's a matter of having the right platform for streaming, which allows streaming, such as YouTube and Twitch.

It's possible to try it! Mighty allows you to stream live from either your smartphone or the Mighty app, and also build your own application that you can stream live from. It's easy to make it a profitable business with a fee per stream or even create a membership that has streaming included in.

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Live streaming can be a boon for companies

If you own a business it is important to be aware of the potential for live stream. Live streaming may not look exactly the same flawless and polished like the promotional video that you created, but live streaming does have something unique.

We mentioned it earlier that live streaming can create a feeling that of connection among your consumers and yourself that's more natural and authentic and could be a huge advantage for your company. In addition live streaming offers the possibility of being truly unexpected and spontaneous (in the best way possible). ).

Here are a few of the advantages from live streaming to companies:

• Host events without needing any space or location: Live streaming lets businesses host virtual events and meetings with the need to be in one city.
  
• Provide educational opportunities. A live stream can provide the perfect opportunity to add benefits through educational opportunities! The companies can utilize live streams (especially when they are in the form of webinars) to educate their customers and create an awareness of their brand.
  
• Live viewers are able to view live streams at any moment and from any location in all over the world is able to view an online live stream by connecting to the internet and the use of an electronic device. The stream brings people closer together and allows people to communicate with the streamer.
  
• Earn money from ticket sales: Businesses can create top digital products, such as live streaming that generate revenues from selling tickets as well as the potential to monetize these services.
  

You should not make use of your live stream as means to earn money. Offer your viewers something of value, and provide your viewers with content that can educate them that will inspire to inspire them, make them feel valued and entice them. That's what will truly make live streaming beneficial for your business.

Live streaming is among our top choices, which is why we've introduced the live streaming feature in our various plans.

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Examples of live streaming

There are some huge, old live streams. Examples include:

• Michael Jackson's funeral is among the live streams with the most viewers of all period (2009).
  
• The year 2012 was the first occasion that NASA broadcast live their Curiosity landing on Mars. Curiosity landing. There are regular NASA live stream on the space on the internet.
  
• In 2014, the gaming season saw gamers on Twitch engaged in Pokemon as well as commands that were sent from the chat. The total number of gamers was believed at 1.16 million people played, and 55 million were watching.
  

They're awesome! Live streaming is an amazing way to create connections with other people. We even host an own stream called People Magic Summit, with the top community and creators (this conference featured celebrities including Marie Forleo, Nathan Barry and Amanda Goetz). Replay sessions are accessible here!

Here are some basic examples of what an actual live stream might appear like:

• A Mighty Network host announces a every day challenge on streaming live every Monday.
  
• Live music is broadcast via IGTV as well as TikTok and also hosts the crowd to a small-scale concert.
  
• Gamer who participates in Roblox together with Fortnight and streamed Roblox to players.
  
• Colleges offer the virtual course as well as live streaming.
  
• A thought-leader speaks with one of the users on LinkedIn live regarding an upcoming publication of the book.
  

Check out: 11 of the most effective Communities Engagement Strategy

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