What is it that Nick Huber of The Sweaty Startup is pulling back the curtain on what it means to be an effective entrepreneur

Learn how creator Nick Huber uses his experience creating a small-scale business that is successful to support other entrepreneurs by providing content and training.

Small-scale business owner and investor in real estate Nick Huber started his Real Estate Masterclass in the form of the result of a Google doc.

A week later, he'd written 10,000 words.

Three and a half months following, his program was set to go live.

"I didn't overthink it. I didn't spend long in the weeds. I got it out," Nick explains.

The course was a success. Nick earned $350K from course sales during the initial month.

Yet, such sales don't just come out of out of the blue.

Read on to learn how Nick gained a following by making his work public, as well as the strategy he used to launch his course as well as advice to other creators.

Let's talk about "unsexy small business"

Nick doesn't believe in keeping secrets.

As the creator the creator of The Sweaty Startup , he provides a peek behind-the-scenes of what it means to run the most successful small business. He does this through the newsletter, blog, Twitter, YouTube channel, podcasts, online courses, and online community.

However, Nick isn't always a creator.

Before launching The Sweaty Startup, Nick was already an established small-business proprietor. He founded a storage for students business along with a friend in his final year in college. Storage Squad expanded to 25 college towns; within 10 years, the duo sold it for seven million dollars.

While on the road, Nick realized that there aren't many resources available about building what he calls an "unsexy small-scale enterprise". He decided to start filling the gap with his blog. public: sharing his insights about growing a profitable small-scale business, and exploring the realm of investing in real estate.

In 2018, Nick was on a mentoring call with his younger brother, who runs his own small business, and the idea came to him for The Sweaty Startup podcast .

Nick was sharing what he learned firsthand from building his own company. If Nick's brother was learning from Nick's expertise certainly other small-business owners would be looking for this kind of material.

"I'm extremely enthusiastic about small businesses. So I started creating content around the thesis of 'unsexy small business'."

"A large portion of the content in entrepreneurship is tech, startups, Shark Tank, and the latest innovations and ideas," Nick explains. "And I'm sort of in the camp of thinking that the only way most people are wealthy in our small towns, in our neighborhoods, is through boring old small-scale businesses."

He launched The Sweaty Startup Podcast to share "the concepts of strategies, tactics, and strategies used to grow successful companies."

Then, Nick started writing articles about entrepreneurship, small businesses as well as property through his website . A couple of years later, he added a newsletter with exclusive content to advertise his courses to subscribers.

The podcast is currently running nearly 300 episodes and over 1.5 million downloads. In addition, the newsletter boasts over 22K readers.

And most of those people came across Nick via Twitter which grew his following to 245K tweeting insights as an "self storage operator and owner of a modest, unsexy business".

The transformation of Twitter to the"top of the funnel" with Transparency

As Nick produced content, he realized he needed to build an audience of other entrepreneurs.

"The thing about entrepreneurship is it's an extremely very lonely experience."

A greater amount of time spent using Twitter strengthened Nick's conviction that not enough entrepreneurs shared candid insights on what takes to grow a company.

"I believe there's a stigma in entrepreneurship that, you have to keep it a secret," Nick says. "You don't want to share your work too often and people could copy it."

Then Nick began to tweet about his experiences with the realm of real estate and business for small businesses. Nick shared "an unsettling quantity" of information on how both he and his business co-owner, Dan, ran their company.

Dan was naturally a little cautious at first.

"When I started blogging and sharing all the details about our company, Dan called me and asked, "Nick. You have to explain this to me. What is there to gain by sharing with people the way we conduct business?'" Nick remembers.

"I was thinking, 'Dan I don't get it. I've met other individuals who are doing huge actions. They're beginning to trust me. I'm beginning to establish an trust with the people. And I think it'll accelerate what we're trying to do. I listened to him."

Nick's risk paid off The result is two-and-a half million followers as well as 20 million monthly impressions on Twitter. He calls the platform"the "top of the funnel" for the Nick Huber company".

With his popularity growing, increasing numbers of people contacted Nick for real estate investment tips -- in the amount of thirty direct messages every week. It was evident that many wanted to learn even more about Nick.

And Nick was eager to instruct the students.

Then, ship and repeat the process until you have an item that is perfect

Being aware that there was a crowd willing to take his advice, Nick focused on getting the message out to themand not focusing on making the course perfect.

Nick made $350K in course sales in the first month.

"It's not for everybody," Nick acknowledges. "It's intended for those who are serious about the purchase of a house. For people who are committed to making an investment in real estate a piece of their life."

Today, Nick relaunches his masterclass twice a year. He keeps the content updated and current which makes it an unending source for people who invest in it. "I've likely spent twice as much time in the past, working to make it more efficient by adding sections, and editing segments," he says.

Students can be tracked on their progress and watch how they engage with the materials, which can help to ensure that they are getting all the information they require to succeed.

"I don't know of something I don't love in the present -- it's great," says Nick. "The price-to-value ratio is incredible The price is amazing."

(Want to follow in Nick's footsteps? Sign up to get a Free account .)

Nick's tips for fellow creators

Nick has two recommendations for his fellow entrepreneurs:

Build an audience

Write Online Course

There's no need to complete all of them at the same time: "When it comes to making a course to write regardless of whether you have a target audience, it's worth it to clear your ideas."

Nick says that the writing of course material helps him organize his ideas around a subject and find gaps in his knowledge.

In order to build a successful business but creating content won't be enough. There must be an audience you can share it with.

"If you're looking to earn money, you need a following," Nick advises. "I believed that those who had large followings on social media and YouTube made content solely to have fun. I wasn't aware of the extent to which they could boost your professional profession."

"I found how much I shared with others my story, the more my circle expanded and I discovered incredible people who would invest in me, collaborate with to teach me or be friends with me."

"Opportunities come from people, sharing knowledge, sharing information, as well as collaboration. And the web is the best place for that to happen."