What did it mean when Amy Lang Made $113,000 Helping Parents Teach Sexual Health
Amy Lang assumed that when she became a mom, she'd be able to know precisely what to talk about' with her kid.
As an instructor of sexuality and parenting over the last 17 years, she had been used to discussing sexuality each day. She was unaware of the extent of discomfort -- and ignorant she felt requested to speak about sexuality in front of her children. "I felt ashamed of having "the discussion" in front of my son. I'm an educator on sexual relationships," she says.
In search of ways she could become as a reliable source for the needs of her child in addition to her family's and her own family, she began doing research. Her experience was based on her work in applied behavioral sciences and began researching the best ways to talk to children regarding sexuality- an issue she feels is vital, yet frequently omitted. "We know that kids need to be in good physical emotionally, and social. Yet, we aren't able to speak about sexual health because of the fact that sexuality is taboo" she says. "We do not have sufficient data on sexual health, and the growth of sexuality in the younger generation."
Through conducting research and study, she could incorporate new tools in her arsenal. She was also able to help parents continue with this field and, it was this time via online courses. The first class she created was called Birds & Bees Solution Center for Parents. In the following year, she has launched the Second program, Preschoolers Playmates and Private Parts. "My believe that information empowers," explains Lang. "The more you are aware of and the more you know, the better more able to aid children's ."
The online courses she offers make up 50% of her total earnings. Since she started her first course online in 2017, the course has earned over $113,000 in revenue. Most impressive? her sole source of income is from her email lists as well as her word-of-mouth marketing that she uses to spread the information about her classes. "I don't want to do this," she laughs.
"I'm making money while I clean the dishes."
While her accomplishments grew naturally, she was intentional about the actions she took. These are just a few examples:
Skip ahead:
- She makes use of
- She develops an email list
- She uses social media for marketing instrument, not to sell
- She creates a member course
- She's created the bonus course
- She makes content by trial and test and trial
- She determines her target of the audience's needs and wants.
She is using HTML0.
Lang was in her firm for more than 10 years prior to the launch of the first online course. Although she's passionate about teaching classes in person and has attended numerous live events and seminars, the idea of teaching online was an obvious next step for her organization.
Alongside the possibility to connect with more parents or people in contact with their children, she also wanted people to be able to study from home. Talking about sexuality has been an issue for many people And online courses provide students with the privacy they require to study.
She decided to host her classes with a platform which could be e-learning compatible instead of other. "It was the most comfortable and easy to use, and affordable," she explains.
She creates an email-list
The day that Lang began her online course, she added her mailing list, which now includes over 17,000 subscribers.
The way she built the bulk of her email list was simple; when teaching live she would give out a QR code that brought participants to the newsletter to sign up page. Also, she would pass an iPad throughout the room so that students could input their email addresses manually. It was strategically requested that people enter their emails in her lectures in the exact moment when students were intrigued and eager to learn more.
In the meantime, she's working to gather email addresses through live events, as well as on her website. The navigation bar on her website has a button that says 'free tips. After clicking the button, they'll get taken to a website that allows them to type into an email address of their choice and receive an offer of Seven Tips for Having Amazing Birds & Bees Talks. The offer is sent to them through email. The email also includes a call-to-action to the school she oversees.
She's got a huge mailing list at the moment, but she's making sure to remind online course creators that this didn't take place at midnight. "I've been in this business since 1997" she claims. "That's more than 1000 individuals every year. This isn't something I'm new to. It can take a long time to create a plan that will be effective even when you do not have a large network."
She uses social media to market her products, not for sales.
While she's got a YouTube channel that has more than 800 subscribers, and an Instagram account with nearly 4,000 followers the Facebook page has more than 10,000 subscribers and an audio-only podcast that is designed as a Q&A. She claims her emails have the most number of conversions. Actually, she doesn't employ social media for selling the classes she provides and instead relies on her email list. "It's considerably more discreet when you receive an email. That's how it works," explains Lang. "Social media are used mostly for marketing purposes -- but is not a sales channel in my own personal universe ."
However, Lang isn't a big fan of social media for the sale of her course, she finds that these platforms are helpful for promoting her classes. In order to make it easier the instructor, she publishes identical content on every platform. They publish the same information throughout the week on every channel and schedule the content prior to the date. Every article contains an appeal to act. The writer invites readers to subscribe to the magazine and set up one-on-one meetings together -- which she wittily names"Quickie Consults" which are the opportunity to buy one of her courses via the web and/or employ tutoring services in the flesh.
While she's not part of any group that children can join, but she has created an atmosphere of belonging through her online presence, particularly through a program that she calls "Help Another Parent. The show Lang asks parents questions and allows the community to offer helpful advice and suggestions. "I often spend time with my friends near my daughter, and most of the users are great with their advice," she says.
Lang suggests course creators ensure that their posts on social media are tailored according to their users needs. In addition, making sure marketing is considered correctly is vital.
"Believe that the data you've provided will prove useful."
Apart from social media and her email list, her followers have grown naturally through word-of-mouth. Many students who attended her classes in person or attended online classes have spread the word to other teachers and parents.
She creates a member course
Her main viewers include parents of children between 5 and 12 years old in addition to professionals that mostly teach early elementary school.
The class she gives is intended for parents. Birds & Bees Solution Center for Parents is accessible via a membership-only website which costs $89 USD per year. It was a trial until it was decided to stick with the price; she wanted it to be as cheap as possible. "I like that there's not a lot of preoccupation with the price," she says. "I prefer to have an answer that is simple ."
Lang describes the class using the term "library," which refers to an assortment of data that includes videos, handouts, audio recordings specific to the topic, webinars on topics, additional materials, as well as weekly meetings referred to as "Hump Day Half Hours. The classes include one hour of instruction and trainers for groups. "These classes are among my most favorite activities, because they're live and I'm able connect with my students" shares Lang.
The course was designed by her with a library-based format because the majority of parents only ask one question. Instead of having pages of information to go through to get answers to their concerns libraries let students pick and choose which books to study. "With libraries, kids need not worry about content being suitable for children or research-based because they already have it" Lang says. Lang. "People tell me on a regular basis, 'thank for this library. It's made the entire procedure significantly easier' .'"
Content will be included in the curriculum on a the regular basis. "I am able to help numerous parents and not have to be present," she says. "It's only one benefit of having a site which allows you to sign up ."
She's created her bonus courses
In addition to helping parents as well, she collaborates with experts, such as early childhood educators, to help in the prevention of sexual assault.
The course she's teaching in her second, Preschoolers, Private Parts as well as Playmates is targeted at this specific segment of the population. The class will cover the sexuality of children during the beginning years, which includes the usual and what's not typical as well as strategies to determine that they need help.
In addition, it provides companies with an easy method to recruit her. "Some businesses aren't able take me on," she says.
Once students have finished the class her students have completed the class, she does not supply the students with extra items or services. Her goal for 2023 is to devote more time to advertising her "I'm a Quickie Consultant" and her book Sex Talks for Teens and Teens About What To say and How To say.
She creates content using trials and tests as well as
It took her a while to comprehend the procedure to create content for her online course that required a number of trial and error. In the end, when Lang is thinking about the journey she took in creating an online course, one of the toughest elements was determining the ideal duration of the course as well as the quantity of handouts that she would need to provide (and what they could do) and also the kind of content that would be the most liked by the students she taught.
In retrospection of Lang's development she'd like to know if she'd completed an audit in the debut year in order to know what people were watching and also make adjustments according to user feedback. While she's altered her on content over time however, she's convinced that feedback from viewers will help to improve her skills as a creator.
At first, she was creating videos that ran for hours in her classes But she realized that they were far too long. They were then cut smaller and easier to use since her target audience is comprised of busy parents who don't have lots of time to devote to. "I would like to make an easy and simple product that is quick to utilize," she says.
The household she shares with does not assist in the creation of new material. Rather, she says she is a book reader, stays updated with her studies, and accepts questions from parents for help with creating new content. Furthermore, she has friends she speaks with who help with the creation of ideas and offer assistance.
She can identify her audience's desires and needs
If you choose to develop an online class, She recommends that you think through the motives they'd like to use to develop the course. It will aid in establishing the goal will be accomplished with minimal sums.
Lang emphasizes that it is crucial to determine the needs of your audience and needs. "What you think they'd like or want may not be what they actually require and want," she explains.
To determine the wants and needs of your prospective client Lang advises that creators ask their customers to take part in surveys online. Then, they can use these results to help guide the creation of their course online. "Be determined and always keep the mind in your head that this doesn't concern the course creators. Your focus should be on your team," she says.
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