What did happen when "Miss Excel Launched An Online Six-Figure course for business through TikTok
The ways that creativity, mind-set techniques and use of social media enabled 'Miss Excel' to run an online course in business which earned her six figures
When the influenza pandemic was sweeping throughthe nation, Kat Norton needed a creativity outlet. 7 June, 2020, she launched the very first TikTok video with the hashtag @miss.excel to help people learn to utilize a software that changed her life.
Through combining useful Excel strategies with creative enjoyment, and excitement, Norton uploaded a video every single day. Surprisingly, one of her videos had been viewed by 100,000 viewers in just four days. The popularity was growing, and on the sixth day, the chief executive of a company asked her to create classes for the G-Suite product. A few weeks later she was able to share the first video that went viral. In less than 24 hours, the video was able to reach 3.6M views and she had 100,000 TikTok users.
"I didn't know what to do to become any type of influencer. I'd created the first TikTok video about a week earlier and only shared it with my parents and my boyfriend about the idea." she smiles. "I did not realize the things I was doing ."
Despite staying at home with her parents and being buried under the weight of student debt, Norton began selling classes, which she recorded using an iPhone and the ringlight in her bedroom in order to build her online following by November 2020. With the growth of her business it gained attention from prominent publications like Morning Brew and Business Insider and she was awarded an award called the Microsoft MVP Award. Due to an increase in revenue coming in, Norton quit her corporate work in January 2021.
Presently, Norton works full-time as Miss Excel she earned her first income of six figures in April 2021. It brought in over $105K. There are five courses available on her website: The Excelerator, The Advanced Excelerator the Ultimate Excelerator Bundle The dashboard Mini Course as well as The Smart Sheets (for Google Sheets).
"Before Miss Excel, I was putting into 80 hours per week in my job and traveling for the office on a Monday. I was in the matrix of corporate work, grinding it out because that's my job that I was trained to complete," she says. "Becoming financially self-sufficient was my most significant accomplishment. This is the most amazing experience that has ever occurred to me in my ."
Although from the outside, it appears that Norton does nothing more than teach people how to utilize the Excel program, she clarifies her goal is much greater than that. "Teaching Excel is a way to help students find their dream jobs, get promoted and gain confidence about themselves," she elaborates.
When her corporate travel halted due to covid-19issues, finding more time on her calendar was an ideal occasion to get into making materials, and establishing herself as an Excel teacher. A growing demand for Excel education from the general public combined with her quickly-growing social media following soon led Norton to go from being an office worker, working from nine to five into a business owner with six figures in just several months. What she did to achieve it:
1. She became an expert
When she was a child, Norton was the type to write study guides for every student in her class. It's no surprise to learn that her passion led her to create her own company that teaches students how to work more efficiently so that they can then be able to spend more time doing the things that they are passionate about.
However, her love for Excel was not born overnight. her interest in the program started when she was enrolled in her MBA in Binghamton University in upstate New York.
The first class, her professor inquired whether she'd completed any required statistics classes. She recalled being the only student who had not. Her professor advised that she quit the class, advising that she'd probably fail her data analytics major. Instead of quitting the class instead, she decided to put all her time and energy into the subject. "I was really interested in pursuing a degree in supply chain management, with the emphasis in data analytics. I'd need to work to achieve more success than the rest of them. I put my time into Excel and developed spreadsheets to encompass everything. I managed to graduate with the top grade in my class." she says.
Each term, Norton had six classes -- all of which were heavily dependent on Excel. By constant learning she was able to become an expert within the Excel program. After graduation, she was employed for a consulting firm which was conducting securitization review for banks throughout the US in addition to composing Excel classes on her own.
It turns out that there's plenty of demand for anyone looking to learn Excel. "Excel is an extremely widely employed program and there are more than a billion people using it in many different industries. However, it's a program which a lot of people do not like," she says.
2. She focused on the process of creating content.
At the time that Norton's TikTok video went viral, it was seen by millions of people, there was a debate regarding the former president Donald Trump banning the platform. In order to avoid losing fans, and followers, she decided to set up an Instagram page, hoping to gain the following she had gained on Instagram moving to Instagram.
"My TikTok audience didn't really migrate to Instagram and I found that was fascinating. This was an entirely different story; I had about 2000 Instagram followers when I started the page. When I first started the page, I was able to create an Instagram reel which went to the top of the charts. I grew 50,000 followers every week thereafter ."
Her fan base, which is from 18 to 35 years old, tends be skew toward those who are aged in the middle of their 20s. Over 65% is female, while 40% belong to the US. Rest of them are from India, Europe, Canada and Australia.
The audience she built didn't expand following any quick, five-step strategies, however. It was developed by using the power of content that's creative and gaining feedback from readers. "When I requested my readers to share what they cared most about I realized that they wanted to find out ways to make their lives efficient so that they had more time to do things that they love," she says. "I simply want my audience to pursue what they're most enthusiastic about. I'm a firm fan of providing worth to my audience. This fuels my content creation process. ."
Norton has a variety of videos in her courses around 100because she believes that the process of learning Excel is an illustrative process.
The courses she offers are created so that students could use as a continual reference, but she is also capable of doing everything on her own, like editing and recording videos as well as writing copy for social media and adding graphic design elements to the content she creates.
Her process for creating the classes she offers is straightforward. The first stage is to sketch out an outline of the information she plans to teach. Following that, she lies on the outline, becomes meditative with it, and then is in an enlightened state which inspires creative thinking. "I ask myself, 'what imagination can I bring to each video?" she says.
After that, she installs her ring light , and afterwards, she records her videos on her iPhone. "The main piece of my feedback is that of the originality and creativity that I add to each class. When I make videos that I combine different instances, creative elements like dance, music and anything I can in order to make it engaging and fun. After that, I put the footage on my website ," she says.
In addition to video tutorials, the courses from Norton include quick guides, templates, workbooks, as well as access to private Facebook group which she believes is an important draw for many. Within her Facebook group students are able to ask questions and participate in a discussion board. There is no gamification component in her classes, however after completion the students receive an automatically generated certificate that was created using Canva.
3. The girl violated the rules
When she is asked about the strategies she uses on social media is in order to make five and six figure revenue each month, she smiles. "I violate all guidelines," she says. "My total fan base has been constructed on the basis of popular content. The focus of my work is to create content that expands itself. It's not something that happens every day or use specific hashtags. When I get an intuitive urge to post an idea that I know will be popular in the near future, it will. If that happens, I grow my audience with leaps and bounds. ."
The ease of her lifestyle is reflected in her strategies for selling so far, all transactions have been done organically through her social media platforms which includes Instagram. "With TikTok, you're more at the mercy of algorithms. The platform doesn't like to push ads on videos, or providing free webinars. In the case of Instagram you've got a bit more control" she adds.
While traveling, she's learned certain social media tricks that can help her increase her audience. In particular, she creates her videos somewhat rapid to ensure that viewers watch them multiple times. "This will make the video appear appealing in an algorithmic way," she says.
Another method she's found is gathering testimonials from information. Once collecting information of the people who have taken classes and then develops an email list segmented and requests feedback from them. She then shares the feedback to her followers on social media to boost her authority and earn the trust of those who follow her.
At present the present, she's entering into the market of advertisements paid for to grow her company even further, and has also hired a company to aid her with that.
4. The woman was clear about her most lucrative revenue sources
According to Norton the key to growing the company is keeping the costs at a minimal.
Between paying for software such as , FloDesk, WebinarJam, as additionally an assistant virtual Miss Excel only costs around 1,000 dollars per month running Miss Excel.
Another one of her tricks to generate consistent revenues is to always keep the classes open for enrollment. She prefers to put prices for her classes on the high side because it's simpler to raise the cost later on. Her courses are also sold at a price that is slightly more than the price of a single class. The bundle contains Excelerator Course and the Advanced Excelerator Course, and the Dashboard Mini-Course. This bundle accounts for more than 80% of her revenue and is her best-selling item.
Every few months, Norton also uses a webinar launch method to give a quick cash injection in her company. She hosts a free Excel training and, after the session, gives the students every course at less than half price, as well as the opportunity to buy the entire set at a cost of just $50.
Webinars are an effective option to grow her earnings Her last webinar held generated $500,000 in 24 hours. "This method of launch webinars is incredible. I ran two webinars during April, and was able to achieve my first six figures," She says. "99 percent of the income was derived from core sales ."
Norton ensures that her webinars are like parties. Music is played on when people join the webinar, and she encourages attendees to bring along their preferred beverage. "It's an unforgettable experience for me as well as an opportunity to really connect with the viewers," she says. "I usually begin with a two to three-minute introduction to my background, which is and then a 45-minute in-depth Excel course. At the end, I'll ask them if they'd be interested in knowing more. I don't use a selling webpage. I guide everyone through the checkout section at the end of my webcast. It's also the moment to increase my sales on my package ."
The launch of webinars lets her exercise greater control. Instead of giving a coupon code for someone to Google and then use, learners simply pay for her courses following the training for free.
She hosts the training on WebinarJam. She explains that the platform lets her teach thousands of participants without worrying about crashes. "It's costlybut has been so worthwhile as it's helped me make my life easier. Press a button and my ads appear in the window which allows me to make sales immediately," she says.
In the event that she's unable to hold a webinar, she'll manage sales, send out promotional emails to her list and continue to increase her list of subscribers, or conduct corporate training. "My corporate training account for a small percentage of my revenue to date. In the present, I only accept large names for training at a higher cost since they take away time that I devote to making my training courses," she explains.
5. She was a kind and caring source of guidance to her followers.
Like those sales she makes, bulk of clients she gets come from her social media following and an unpaid guide -- the Top 31 Excel Features that increase Efficiency she provides as a tool for lead generation.
You can find the freebie through her site, or by clicking the link in her Instagram bio, then inputting their email address.
Her freebie gets also advertised by using the method of click funnels created by Russell Bronson. This method is based on mailing five emails, which provide an an opportunity to sell at the conclusion by making use of coupons. "The initial email's goal is to convince customers to fall in love with you. The next one introduces them to an issue and makes them engaged in the narrative. Third and fourth provide the product for sale at 100 percent off when purchased through the offerThe final one is a 'hey, don't forget to get it' kind of message." she elaborates.
6. She managed business in her own way
Norton's strategy for business is one of ease rather than hustle. She says she manages her entire company on the basis of her own intuition.
A dedicated meditator and practitioner of the spiritual and mental methods The source of her inspiration lies in her steadfast personal growth exercise. "My method is 50% business, 50% religion. Spirituality is something that businesses lack, and it's what I've relied upon to build Miss Excel," she states. "I see visions in my meditations that show the type of content that is going to be successful, and I head to my computer to create the materials. My visions guide me through the course's creation process as well as the exact time and date to begin the course. ."
Norton states that she is able to divide her days between doing and receiving mindsets. "The do-ing energy occurs when I'm carrying my cold coffee and to-do list. "The'receiving energetics' occur those times I'm not doing anything however, instead I rise, engage in some sort of meditation, and then enter into the state of energizing my mind," she explains.
Today, Norton says she only works 20 hours each week. "Half of my working day is spent in a state of flow; being in a state of flow, taking in energy. Actually, I make the most money on days where I'm not at work. If I am able to tap into the energy of openness, I'm in a position to use this as a way of making a variety of leaps in the right direction and let the cash to come into the system," she says.
The openness of Norton's has transformed her creative process, and she describes it as the secret weapon in her business.' "When I had the job I had at work I'd the day and eat an evening meal and then the next thing I knew I had to make an online TikTok video by 8 p.m. It was more demanding. It was not long before I learned how to distinguish the energy of my professional and personal sources, and things flow far more easily," she says.
She's also a big lover of making plans in order to see what she'd like to become a reality. In one instance she wrote down the desire of hers to be included on Business Insider, two weeks after, Business Insider reached out to her. "Getting in Business Insider was one of my biggest accomplishments. The people I met were curious about what I did to get contact with them. They assumed that I'd delivered a lot of emails. What I did in reality was meditate with my intention. It's the way I conduct all my work," she says.
7. She was committed to her professional work
In the words of Norton the woman, she had to improve confidence in herself and her self-esteem before being able to make big leaps in her business. "I had to get myself to a level where my self worth was sufficient to allow my brain to sustain the kind of amount of success I hoped to attain," she says.
The author believes that her success in the realm of finance is due to the internal effort she's put into it. She credits her progress because of the way she's removed limiting convictions that were put on her early days of her existence. "I went back to the blank page, I began to contemplate what I'd like to accomplish in my life. After that, I ripped the paper. And now, I'm on the task to build this business to the maximum extent I can in order to inform people of the ways to accomplish the task," she says.
An actual digital Nomad Norton uses the flexibility to reside across different places, such as Hawaii, California, Arizona in addition to Texas. She explains that building an effective business and a solitary lifestyle is much easier than the majority of people believe. "The one thing individuals face are the ones they place on themselves," she adds. "Now me and my husband are on the road every month around the world. We have our own timetables, and can do what we like. Everything I've ever wanted was freedom and this is the person I am today. ."
While Norton is working on her skills in her work with Miss Excel, she's excited to see what's ahead for her. "All events have been happening, c-suite individuals from huge companies have reached to me. I hardly feel anything because I'm a step ahead in the competition in this field. It's clear that I'm building an organization worth millions of dollars," she says.
In the next few months, she will be getting into coaching and planning out a program that focuses on . She says,"I hope to aid people to find their passion, identify their interests, and pursue things they're passionate about in their lives. In the beginning, I'd like show them the ways Excel helps them accomplish this by saving time in working ."
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