What Can You Do To Make Your Videos More Quality? Your Online Course?
I get it! Producing professional quality videos can be expensive. If you're not convinced that the expense of high-quality production is worth the time, it could be risky to put in the beginning prior to selling the online course.
However, is it more risky to not invest money into the quality of your videos?
It's similar to going out on your first date and you find the one who's not there dressed with hair which is oily, as well as the stain of food on their clothing and smelly, mismatched socks. The first impression you get is something like this: "They don't have it correctly and evidently didn't put much time into their date. "
If you seem to portray somebody who's not professional (in relationships or on video) this sends a subconscious message to the viewers that not to take it seriously. "If you don't care about the way their videos appear and look what can I trust them to be concerned about my personal appearance as someone with the status of being a student? "
Therefore, making your videos look professional will not only make your online courses look more professional but also you'll be able to generate more revenue by selling your videos!
Following the five steps outlined in the following actions, you'll greatly improve the value of your online courses regardless of the budget you have set.
1. You don't need to buy a high-priced camera (yet)
I'd guess that 90% of the people who read this article are using high-definition cameras. Take a look in your bag's pockets or on your desk. A smartphone or laptop with a camera is all you require to start.
It's not required to spend cash on a premium DSLR camera or professional video camera for videos that look beautiful.
Cameras are only one component in adding production value to your videos. If you have the right setup, lighting and audio , you are able to make a mobile or tablet-based video look incredible.
When you're confident in filming and have earned some dollars from the class, invest into an DSLR camera to get better quality video. The camera has a steeper to master, but can provide the best look, as well as the price.
My absolute favorite Vlogging (or making marketing videos using your own) camera is from Canon 70D. Canon 70D, because it is flip-screen-able so you can view yourself. Its autofocus is amazing and just stunning high-end.
2. Set up a studio within the house you live in
The location you take your video is far more crucial than you realize!
Imagine that you're coming back home to your spouse with an unclean house... you'll ruin the chances to re-enter the scene. This is a case of your first impression that you'd like to make.
Filming videos in a dim, dark and lit basement can be a sign of amateurism. So is the standard shelves you look at in the background that I only would be able to use for storage of library material.
You don't have to spend money on a costly video studio. You can build one in the comfort of your living space. I prefer a color backdrop that is made of paper as it's a very flexible option. Whatever the style of your office. The office could end up being a total chaos... Place the walls on top of it , and you're ready to move on.
The best thing about colored backdrops is that you can find them in almost every shade you'd prefer. This includes as your company colours , or anything that is consistent with your brand's colors. It's very easy to make an "look" for your videos , and that's the way to go.
Strategies to save money: Rent AirBnB's AirBnB AirBnB
If you do not have enough room in your home, you can use an accommodation such as a hotel or AirBnB to spend some time. It's much less expensive than a video studio and , when you add your own background, people won't not even notice a difference.
3. Be sure the audio quality doesn't present an issue, or your videos appear unprofessional.
The majority of cameras come with built-in microphones. They aren't loud enough, but the issue is that they're on the camera, and are too remote for them to be of top quality.
There is a simple answer you just need to purchase an external microphone and choose the one that is closest to your subject (in the instance, you speak). There are many microphones to choose from for cameras with video, but the cavalier microphone offers highest quality for your price and is relatively easy to install. You should ensure that the device you choose is designed specifically to work with smartphones since it requires the use of specific jacks.
RODE SmartLav RODE SmartLav is the ideal basic choice but is more costly than cavalier microphones. The device is specifically made to be used on phones. However, it's smallerand it is recommended consider using an extension audio cable when searching for it online.
We use an Audio Technica ATR3350iS which is priced 50% lower.
TIP for buyers: Use your headphones
When you're on the phone, it's likely that you've got an earbud with the microphone or remote that comes with the pack. If not, you can use them to record your videos. They'll have better audio quality even in a loud setting. These aren't that pretty to see, so they're not the best selection for use in the workplace, but, in emergencies or at the beginning of your adventure: they're excellent!
4. Make your video recordings next to huge windows.
Lighting can play a major part in the overall look and feel of the film. The most prestigious Hollywood sets sometimes spend days setting up hundreds of light sources in order to appear perfect. Why pay for a lavish video lighting system if you can use the light sources that you can locate?
Using only the light that's easily available, such as the sun or clouds, or lights in your home is the least expensive lighting source and often one of the most stunning... so long as that you stick to some fundamental rules!
A majority of the time the time, we record our videos before a huge window because it creates an amazing gentle luminescence. It hides wrinkles and pimples (not the fact that they're even visible!) in addition to creating gorgeous and soft shadows.
The larger the windows larger the windows, the more natural the light is, so locate your windows with large windows, and set up your camera. To capture the most stunning images, stand through your windows and turn it around so you are at an degree. In addition, the further from your windows, the more efficient.
TIP: Avoid "Raccoon Eyes"
The overhead lighting is a fantastic option But they may result in "Racoon eyes" and cause you to look exhausted as they create shadows and lines that are unflattering under your eyes.
Most of the time it is easy to solve by going backwards , until you are able to see the light bulb not located in the middle of your head, but just a couple of feet further away.
It removes shadows under your eyes and could dramatically alter the way you look.
This article is now available on Instagram
A #videotip "Raccoon Eyes" What is the result when you take a video (or capture photos) which have large overhead lights that make it appear sleepy, exhausted and tired. Solution: Take one step back and the eye shadow disappears. Be the perfect raccoon.
A blog entry that was tweeted by Jan Keck (@mrjankeck) on May 24, 2017, at 7:14am PDT
5. Eliminate the recordings on screen
In my work I come across creatives that prefer to produce screenshows or slideshows, rather than uploading their photos to the camera. What's the cause? Why is it that the majority of people hate their video appearance?
There's a possibility that you are afraid of being embarrassed, risk of getting criticized, risk of being seen as stupid, and the risk of having people judge you by calling you dumb, ugly, stupid, and many more.
Cortisol is a hormone that triggers emotions. release (the hormone that causes stress) throughout your body. This is a response to the fear of being numb. It's normal to might feel like "freezing down" while filming your video.
What is the reason you must undergo all of this?
If you're looking to remain close to your audience and establish yourself as an authority within your industry, you need to post videos on your own. Students will sense that they are interested in your achievements and, as a result, will be more involved and loyal followers. Also, the ability to see people on video can create a distinct image for your school from video courses with budgets that are small in the marketplace immediately.
If you're struggling with a lack of confidence as you start recording you next film, here's how you can fix the issue:
- Acknowledge and thank yourself for attempting to shield yourself from injury. Remember that it's not the right time for an antelope to devour your. You can be sure that nothing harmful could happen in the event that you don't appear as if you're a fool.
- Then, consider your actual risks. What is at stake if you do not implement the video strategy to grow your business? Are you missing opportunities and not utilizing? Are you setting expectations higher than what they should be? Do you want to alienate people that don't align with your values? (That's actually a fantastic idea!)
- If you aren't the possibility of taking action on video you're by default making a decision. In not acting in this manner, you are ignoring the situation. decide which business you want to operate.
- Get out of your head. Do a few sprints on the jacks. Move your body with all the muscles. Dance... The body is relaxed and relaxes the body and your brain.
- Nobody is able to evaluate your performance in the same way that your self-image, so shift your focus to your message along with the results your class has after your students have completed the class. Imagine your most loved student taking in the information as recording it. This will help you feel far more relaxed.
Thus, make sure you are on camera. Give a quick introduction to every chapter prior to going to your screenshare video recordings.
Jan Keck is the Co-Creator of the Look F*cking Amazing on Camera course. Along along together with Natalia Kantor of BIG3 Video Agency the two assist entrepreneurs to create individual brand identities that shiver at the idea of being photographed. They want to appear beautiful in video, and share their message across the world because when you're doing this you'll feel a personal connections to others who are part of your global community and are recognized as the person that you truly are.
Are you a creator of video content and looking to get started with online training?
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