What can you do to increase the value of Lifetime Value of Customers with Jetpack CRM

According to the saying, you make a sale in the hope of gaining a customer instead of making customers gain the profit. A single sale isn't important on the scale of things. What is important is your customer's lifetime value (CLV). With Jetpack CRM, you can use a variety of tools to improve the value of your customers' CLV.

Remember, it's also much easier to sell to existing clients than it is to try and find new ones. Customers you already have already know you, and if they're satisfied with the recent experience They're likely to be open to new offers and likely to buy again provided that you're communication and interacting with them in an way which is helpful and respectful of the way they interact with you.

An effective CRM that effortlessly integrates with your current processes allows for this to happen.

Learn: What is a CRM?

Jetpack CRM is an excellent choice as it was specifically designed to work with WordPress and includes stores at the top of minds. It's actually run by the same firm that manages the website .

This article can help you develop a strategy for increasing the customer's life value by the use of Jetpack CRM.

What is the life-time value of your customers? Why does this really matter?

What do you want to accomplish to grow your company?

You can make one sale of $150 and not contact the customer again, or you could make a sales of just $30, followed by 10 transactions with the same customer in the following two years, bringing $300?

It's evident that you pay the $330.

But, many businesses within the eCommerce business spend the vast majority of their marketing efforts to get new customers, while not paying attention to their existing customers. They also forget to collect or track information about their new customers and miss the chance to get repeat customers from them.

Understanding your customers' lifetime value provides an opportunity to improve stability and boost profit margins for your company. This can also help you determine the amount you must spend on marketing.

In this case, if the average lifetime value for your clients is $600, then you could justify spending $100 on marketing in order to get an additional customer.

If you're not aware of your CLV, you'll find it difficult to determine if you're spending your marketing budget wisely.

How can you determine the average lifetime value of your clients? Jetpack CRM can help you with this as it allows you to maintain the track of each customer's expenses throughout the life of your online store , and also displays all the customer information in one place.

Be aware of and responsive to the customer's behavior

Through the use of Jetpack CRM it will allow you to monitor all transactions of your customers.

The log of activity feature keeps track of key information regarding each customer, such as quotes, invoices, changes in their status, etc. Now, with its free integration with it, you'll have the capability to keep track of every aspect of your account through your dashboard.

If you are aware of what your customers ' habits are and what they are doing, then you can develop intelligenter, more targeted and effective marketing strategies and also engage them to increase the level of engagement.

Maybe your staff of service professionals could find ways to guarantee an extremely satisfied client with been conducting business with you. Although it may take more time and effort than regularbusiness, saving the relationship you've built to be successful is well worth the effort.

The possibilities are endless! It's all about Jetpack CRM makes this type of information accessible, and it is accessible to you so that you can make more informed decisions in based on your customer's behavior. This will result in higher revenue, as well as an increase in the value of customer life.

Create customer segments you could target on when you market

There are many different types of customer segments that can be created using Jetpack CRM. You could, for instance, categorize customers based on at least one of the following characteristics:

• The purchase was made in the last three months
• Haven't made a purchase in the last six months
• I have purchased a particular item
• Converted to email
• living in a zip or state
• Over $150 was spent on at the very the very at the very
• I used a coupon

There's no end for this. What can you improve customers' value over their lifetime by using one section of all customers that used more than one coupon? Send customers a coupon-based discount and also send an explicit promotional message to the rest of your clients who might not be so drawn by the discounts. It allows you to reach customers that are enticing specifically to them, and avoid offering discounts to all.

What can you do with a group of customers that did not make any purchases in the past six months? You can create an appeal to return customers, and give them an additional incentive to return. Based on the results of your marketing campaign, you'll be able to get an idea of the best way to bring new customers back and boost the worth of their lives.

A sporting goods business could assure that email subscriptions are up and the number of subscribers who are not subscribed to is decreased by sending more relevant emails. In lieu of making announcements about their new equipment for baseball to everybody, they could simply mail out the announcement to people who have purchased sports equipment previously. This doesn't mean that the rest of us aren't affected. could create an mailer based on their purchase history, too!

All of this and more can be achieved with a robust CRM system like Jetpack which integrates with .

The revenue can be increased by the use of email marketing and automation

Another way to increase the value of a customer's lifetime is through the use of email. This has been discussed in a few ways, but think about some email's revenue and ROI numbers:

• The average customer spends 138 percent more when email marketing is integrated in the various channels businesses employ to communicate with their customers.
• Return on investment (ROI) for emails has been found to be four times higher than direct mail.
• Rates of abandonment open emails sent to carts could reach as high as 40%..
• The personalization of email generates six times as much profit than emails with generic content.

There's lots more- but it gives you a clear idea of how effective and beneficial the usage of email marketing and automation is.

Make use of these techniques along with the data regarding customers obtained from Jetpack CRM to increase the lifetime value of your customers. Get involved with your existing and prospective clients by providing:

• Emails from abandoned carts
• Welcome emails
• Segmented email campaigns
• Automated re-engagement campaigns
• Personalized email messages
• Post-purchase automated emails, such as requests for reviews
• Automated nurture campaigns

As you can see, the majority of emails are automatized. This can be a win-win for you since you'll increase your client's lifespan and not have to continue working.

However, not everything requires automated. The segmented marketing campaigns you create, like the one above, should be built on the information you have about your customers. This could also be inspired by events that are happening across the globe, or in a particular state, city, or even a country, such as a release of a brand or holiday event as well as many other elements.

With Jetpack CRM, you'll be able to access the customer data you need in order to use email in its maximum capacity as well as your customer's lifetime value is expected to increase.

Facilitating collaboration and reducing friction between sales and marketing

If you weren't aware of the integration, now is the time! Jetpack CRM now integrates directly with your dashboard , at free of charge. The software is free!

Thus, both your marketing and sales employees can now get the exact same information. Thus, whether you're putting together marketing strategies or sales reps reach out to particular customers, they can all see the details of transactions with customers and contacts, as well as previous communications , as well as other data.

You'll be able to mail invoices and quotations and also view each customer's social media profiles, tag them based on sales calls , and much more. See more features of Jetpack CRM.

It helps sales and marketing teams collaborate more effectively. If your sales team is in charge of communicating with a certain group, say that the marketing team is equipped with all the necessary information for creating effective messages and marketing materials for the sales team to utilize.

The integration will ensure that everybody is on the same platform. The internal systems you use will operate better, and customers will get better targeted, personalized pertinent marketing and communication.

This results in happier clients who stick around longer and also spend more.

Set up and install Jetpack CRM at free Start gathering and making use of data to improve your customer lifetime worth.

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