Creative news fork

What can be done to increase sales for existing customers

May 12, 2023

Contents

Reader Disclosure

Hey there, savvy business person! Are you ready to supercharge the sales of your current customers?

Well, buckle up for we're going to broaden your perspectives and show you how to delight customers, boost the revenue of your business, and improve loyalty all in one!

Do not bother with the costly advertising or long sales presentations. We're talking about switching up to the model of recurring revenue, an increasing trend taking the business world on a flurry.

In this blog this article, we'll walk you through the process step-by-step. This way, you'll be able to confidently add subscription and membership options to your clients.

Let's dive right in and discover the secret recipe to increasing sales with the existing customers!

Tools You'll Need

The first step is to ensure you're well-equipped with the essential instruments to make it take place. Below is a listing of the tools you'll require to reach your goals of increasing revenue.

 1 - WordPress

If you don't already have a WordPress website, this powerful and user-friendly platform is the base of your online business.

With its wide selection of themes and plugins it will provide everything you require to design a striking, and versatile website.

Say "hello"to the ultimate membership plugin available for WordPress!

Help you build and maintain a premium membership site, so you can offer special content and benefits to your customers.

Imagine it as the secret weapon you need to make your recurring revenue model a smashing hit.

By having these four tools in your toolkit, you'll be well-equipped to impress your clients and generate more sales and loyalty for your company.

How to Increase Sales with existing customers

Are you ready to take your company up a notch and uncover the secret of growing your sales by leveraging your existing customers?

Let's get rolling!

Step 1. Install WordPress and

To kick off your journey toward increasing sales with current customers, you'll need to set up a solid foundation for your membership website.

When it comes to online business, a solid foundation means WordPress as well . Learn how to make this powerful pair and operating.

Install WordPress

This user-friendly platform comes with many themes and plugins, so you can create a visually appealing and feature-rich website.

Get

TIP When you're there, save the License Key ID onto your clipboard.

Install the plugin

Navigate to Your WordPress dashboard, then go to Plugins > Add to the list and then Upload Plugin.

Download the zip file of plugin you have downloaded and click Install Now. Then click Activate Plugin.

After installation, go to > Settings. Under the Licensetab copy your license number into the License Keyfield.

Watch >> for instructions on the steps to install WordPress

Congrats! Congratulations! You've now got WordPress and it's installed.

You're now ready for the next step: designing your membership website as well as optimizing it for increased sales with existing customers.

Step 2: Provide Subscriptions to Your Services

They are the secret in boosting loyalty to customers as well as increasing sales among the existing customers.

With the help of your offer, you can create a reliable and steady income stream. While doing this, you're giving your customers the incentive to remain loyal and be engaged with you regularly.

Businesses of all kinds across all kinds of industries have benefited from the subscription / membership model. As an example...

Physical products

Businesses such as Manscaped and Who Gives A Crap can provide quarterly or monthly subscription boxes.

They deliver grooming products as well as eco-friendly toilet paper to their customers' doors.

Food and drinks

Panera Sip Club provides a monthly membership with unlimited coffee, tea and soft drinks, keeping clients coming back to their establishments for refills on a daily basis.

Services

Are you a car wash enthusiast recently? If yes, then you've seen the uber-popular car wash subscription model so several businesses have taken it up.

This is a great deal. Customers get monthly unlimited car wash packages that allow them to keep their vehicles spotless. Also, they do not have to worry about individual cost of washing.

This model can work with any type of services - like hair cuts, dog grooming or pressure washing - you can think of it.

It's the continuous business trend that never ceases to give... actually!

The bolts and nuts

Create a membership level

Within Your WordPress dashboard, click > Memberships > Add New. In this section, you are able to design various membership levels, each with their individual unique offerings and pricing structures.

As an example, you could be able to have a standard, premium, and VIP membership, with different degrees of access to your items or services.

Read on for more ideas on pricing strategies to boost consumer spending.

Set up the recurring billing

You must enable the option to make recurring payments.

Customize access rules

Following these tips and you'll be on your way to creating an online subscription service that boosts sales with your existing customers and helps them stay loyal to your brand.

Step 3: Offer either Monthly, Weekly and Annual Subscriptions

If you've observed a decline in the amount of money customers spend you might have a reason for it. It could be that they're unable to afford your goods or services in the beginning.

You might blame the pinch of inflation.

Many people feeling the pain still value and desire the benefits your business provides. The problem is that they can't all in one go.

This way, you'll be able to cater to a wider range of clients. You can also ensure that you're able to provide services to folks waiting on their next paycheck.

Flexible payment options can make your products and services affordable to clients with financial challenges, for sure. But they also help to increase trust and create loyalty.

If customers are satisfied that you can accommodate and are aware of their financial needs, they're more likely to remain loyal and use your services.

To create flexible payment options with  the following steps:

Create multiple membership levels

In establishing your membership levels  the first place, you should consider having different payment methods at each level.

As an example, you can have a basic membership with the option of monthly, weekly, or annual options for payment so that customers have the option of choosing which is best for their financial situation.

Modify payment options

At each level of membership, define the cost for different payment frequencies (weekly, monthly, or annual).

Provide flexible solutions

Let your customers who are already paying you that you have flexible payment plans to accommodate the needs of your customers.

Make sure to highlight these choices on your website, your marketing collateral, as well as via email marketing campaigns. Highlight the advantages and ease of use they provide.

Step 4: Get Step 4: Roll Out the Red Carpet with a VIP Membership Level

All customers are not equally affected by the unpredictable economy. And there'll always be those people who have a loyal customer base and are willing to support smaller businesses regardless of the situation.

Make a luxurious VIP level of membership with high-end services that give members the opportunity to earn even more. In the meantime, shower them with thanks in the form of benefits and privileges.

Here are a few VIP membership suggestions:

Sneak peeks and early access

Your VIPs should feel as VIPs with exclusive access to the new products and services prior to when they're revealed to the world.

Top-secret discounts or promotions

Give discounts on hush-hush promotional offers, sales, or discounts only to VIP customers to make them feel valued for their loyalty to your company.

Priority Customer Support

Treat your VIP members as if they were royalty, by giving them the fastest access to your support staff so that they do not have to wait in line.

Access to a treasure trove of exclusive media

Discover a vast array of high-quality and exclusive content to share with your members. Imagine videos, articles and webinars or even online courses tailored just for them.

Tailor-made experiences

Customize your VIP experience by creating custom recommendations or content based on their preferences.

To create the VIP level of membership that really shines, you must follow these steps :

1. Set up a VIP member level

On Your WordPress dashboard, go to the menu for Memberships and then Add New Create a new VIP membership level featuring its own distinct services and pricing.

2. Create VIP member configuration

Specify the pricing along with the billing cycle as well as any other necessary details for the membership level VIP. Don't forget to activate the recurring payments option.

3. Install the velvet rope

Under Rules within  the Access Rules, you can create rules to make premium content and benefits available to VIP members only.

Step 3: Boost Customer Loyalty Further through MyCred

Offering subscription-based services is an excellent way to boost sales with existing customers. Therefore, why not step this to the next level by adding a loyalty scheme for a sweeter deal?

For all we know, a 5% increase in customer retention will result in a 25% to 95 percentage increase in revenue. No joke!

These kinds of rewards are tested to keep customers interested and wanting to do business with you.

1. Install MyCred

Within Your WordPress dashboard, go to the plugins and then Add New Search for the plugin , and then click to install it now. After the installation has been completed, activate the plugin to set up your rewards system.

2. Configure MyCred settings

Click on MyCred > Settings in your dashboard, from where you'll be able set up various elements of your loyalty program.

It is possible to customize your points system, create points logs, and decide how your customers can earn points and redeem them.

3. Earning opportunities to earn

MyCred provides a variety of ways for customers to earn points, such as posting comments on blogs, making purchases, or by referring to friends.

You can tailor these opportunities according to your intended audience and your business plan.

4. Connect MyCred to

So, your clients are able to earn points as they enjoy the benefits of their subscription. This will increase loyalty and satisfaction.

5. Encourage points redemption

Offer attractive redemption options for customers to make use of your hard-earned points. It could include special products, discount coupons and even physical items.

It is important to make sure your rewards will be attractive and worth the money. This will keep your customers motivated to keep earning points and engaging with your company.

Step 4: Remain In the Loop

Communication is key in maintaining customer loyalty and increasing sales.

Email campaigns continue to be effective in keeping your clients informed, entertained, and excited about your services or products.

With this next-level marketing automation software allows you to design custom email messages, segment your target audience and measure campaign effectiveness with ease.

1. Sign up for ActiveCampaign

2. Installation of this add-on ActiveCampaign (Lists Version) add-on

follow these six steps for installing and set up the ActiveCampaign extension.

3. Segment your audience

4. Design personalized email campaigns

Craft engaging and personalized emails that are engaging and personalized. Keep your customers informed about new products, promotions, or loyalty program updates.

5. Monitor and improve

Monitor the effectiveness of your emails using ActiveCampaign's robust analytics tools.

Utilizing the power of email marketing tools, you can keep your customers informed and provide them with a an experience that is personalized.

These methods not only increase customer loyalty, but they also boost the sales of your current customer base.

Conclusion

Utilize the power of rocket-boost your sales with existing customers. Your secret weapon is to keep customers engaged with you, entertained and shopping like there's no tomorrow.

Here's an overview of ways to improve sales among existing customers:

  1. Create a new account the settings on your WordPress site to manage subscriptions and paid content.
  2. Offer flexible subscriptions,
  3. Red carpets are rolling out to your VIPs and encourage spending
  4. Make your customers feel like you've landed the jackpot on loyalty with MyCred.
  5. Maintain customers' interest by sending relevant messages via email - keeping them engaged, informed and eager to know more.

Change your clients into passionate customers and see your sales skyrocket with the might of having them at your side.

cta character

Start Now!

Start getting paid for your content.

 Got more tips about how you can increase the sales of your existing customers? Please share them with us in the comments section below.