We listened to over 30 sales Podcasts and These Are The Most Effective Winners

Jun 30, 2023

Mowing the lawn? Listen to sales podcasts.

Driving to work? Listen to sales podcasts.

Doing nothing? You're probably getting it.

The power of podcasts has transformed learning for a lot of people and we've put together the best sales and marketing podcasts for you to enjoy and gain knowledge.

Sales Babble

Host: Pat Helmers (international business consultant, tech startup coach, author of the Selling With Confidence sales method)

Average length/freq of use: 25 to 35 minutes, weekly

We love HTML0: Pat's conversations are hilarious as well as accessible. Every episode provides practical advice which can be implemented in a matter of minutes. Each episode covers a broad range of topics in sales, meaning you can find something to suit every ability level and type of interest. The perfect listening companion for a commute home or lunch break.

The must-listen show: SaaSy Selling for SaaS Sellers (featuring Director of Product Bill Wilson! )

Twitter: @PatHelmers

Sales Gravy

Host: Jeb Blount (leading specialist in the impact of relationships on sales)

The average length/freq the time: 5 to 10 minutes, weekly

What we like about the format: Jeb has a extensive experience in sales however, the thing that caught our attention is the duration of his programs. Almost all of them fall between 5 and 10 minutes (apart from a few interviews). The host covers the essentials that need to be covered and then moves ahead. They're great for a quick listen when you're stuck or searching for advice regarding a particular sales topic.

Must-listen episode: A Pony in There Somewhere

Bowery Capital Startup Sales Podcast

Host: The Bowery Capital Team

Duration/Frequency: 20 to 30 minutes 3 episodes every month

Why we love it: Each episode features an interview with a top director or vice-president of a SaaS business, and bringing a wide variety of opinions from all across the industry. On top of this, Bowery provides a write-up of the key points from the conversation. If you don't have enough time to watch all of the 30-minute show, you can quickly skim through the main points.

Must-listen episode: Optimizing Your Partnerships

Twitter: @BoweryCapital

B2B Growth Expo

Host: James Carbary & the Sweetfish Team

Average length/frequency: 20-30 minutes daily

Why we love this: "We've interviewed names you've probably heard previously... however, it's likely that you've never heard of the majority of our guests. The reason is that the majority of our interviews aren't with professionals, authors and speakers. they're in the trenches managing sales and marketing teams. They're implementing strategy, experimenting with tactics, they're building one of the fastest-growing B2B businesses worldwide."

- James Carbary, Founder of Sweetfish Media

Must-listen episode: Ep. 856 - Why B2B Salespeople Must create a Personal Brand (And how to do it)

Twitter: @B2BGrowthShow

The Advanced Selling Podcast

Hosts: Bill Caskey & Brian Neale

Average length/frequency: 20 minutes weekly,

We love the show: Bill and Brian share that enchanting chemistry that makes a duo excellent to enjoy. Their quick-witted banter and the way they bounce stories off one another make this podcast a clear winner. In addition, they have a high level of audience engagement, fielding calls from listeners and always searching for feedback and new ideas for topics.

Must-listen episode: Ep. 518 - It's a Relief Party

Twitter: @AdvancedSelling

The Salesman Podcast

Host: Will Barron (one of the most lively hosts you'll hear)

Average length/frequency: 40 minutes, twice per week

What we like about it: The ENERGY and enthusiasm. Will Barron stands out from every other sales podcast host for being a man who is truly invested with the subject matter and interview he does (this may be why it's the world's most downloaded B2B sales-related podcast). Barron spends each podcast interviewing leading sales thought leaders and experts, asking them for their best sales tips and tales, and he is able to do it with aplomb. The episodes are also available as videos at the Salesman website. Being able to observe the way he speaks adds another dimension the already excellent podcast.

Must-listen episode: Ep. 587: How To Make Your Product Differential (So you Never Need to Battle On Price! )

Twitter: @SalesmanPodcast

Sales Pipeline Radio

Host: Matt Heinz (founder of Heinz Marketing)

The average length and frequency is 20-30 mins Weekly

What we like about it: Sales Pipeline Radio isn't branded with a "schtick," or distinct characteristics that distinguish it. The thing that makes it stand out is its content. After watching a couple of episodes, it's obvious it is Matt Heinz knows his stuff (and is also able to talk to people). Matt Heinz finds the most qualified interviewees for specific subjects and is a master at questioning them in a way which gets the maximum amount of valuable information from them.

Must-listen episode: Cerebral Sales The Science of Selling: How Science, Art and Metrics combine to exceed your sales goals

Twitter: @HeinzMarketing

Catalyst Sale Podcast

hosts: Jody Maberry & Mike Simmons

Average length/frequency: 20 minutes, weekly

We love it: Jody Mike and Mike are great friends on the show and talk to a wide variety of viewers when it comes to discussing topics related to sales. What's unique about Catalyst Sale is the "Questions Covered" section, which is included each episode. Interested in the topic and have questions? Look over the following list and find out if it's covered. This is like a list of frequently asked questions' section for each episode, and we are in love with the idea of it.

Must-listen episode: Ep. 113 (#113) The Prospect or Client Goes Silent

Twitter: @simmons_m

The Podcast on Sales Engagement

Hosts: Joe Vignolo & Mark Kosoglow

Average length/frequency:15-30 minutes, a few times per week

What we like about it: The show is entirely about interaction. Focusing on the modern sales world, Joe and Mark keep the conversation casual when discussing sales. Reducing jargon and acronyms is essential to connecting with an audience that is larger. This Sales Engagement Podcast takes their engagement seriously, and definitely practice what they preach within their podcasts.

Must-listen episode: Ep. 43 Learn to be a Master Networker By Asking Only One Question

Twitter: @outreach_io

Taylor Bond   Taylor works as an Account Executive with as well as the co-founder and the Head of Growth at SalesRight (Now Interactive Quotes). He is constantly discussing pricing psychology, the Canadian tech scene, as well as the inclusion and diversity of tech. In his spare time, you'll find him leading Canada's largest LGBTQA+ technology community or on the hunt for bagsels and poutine.