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Was the result? What transpired? Sara Hammond Went From Therapist to Full-Time Online Teacher

Sep 30, 2022

During her 20-plus years as an exceptionally effective therapist, Sara Hammond found herself continually confronting ethical issues. When she started her own practice , she discovered that conventional marketing did do not reflect the views she held in the therapeutic space.

Moral conflict led to her feeling uncomfortable marketing her company using traditional marketing via social media, and also in the way that she affected people's behaviour. In the course of time, she became unclear about her views.

"I thought that there was a single value system with meaning in the treatment room for the patients the patients, but when it came time for me to start my own company outside the treatment room I had to participate in illicit influence and emotional manipulation" she says.

"There was no way to pick a path that my friends must adhere to. Marketing was not something that I was taught in the course of my studies in therapy for professionals, and as an outcome, it proved to be an obstacle to grasp and I didn't know how to begin. ."

In sharing her experiences with other therapists who were working towards therapy and self-employment, she realized that they were all facing the same problem with regards to their views.

"I was part of a massive group of therapists having the same problems. It was the general opinion"What's the most effective option? If we choose to go with the gut instinct and steer free of all marketing, or implement a plan for marketing that's not the spirit of our values."

Following a short time, Sara discovered that something was not right. The concept of what Humans heal came into being.

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filling in the professional and personal gap

How Humans Heal provides an opportunity to study ethics-based marketing for Therapists. Not only did Sara's approach result in a full-time practice in just two years it also bridged the divide between her personal and professional ethics.

"As psychotherapists, to feel totally at ease in what we're doing, and to communicate the message in a way that is sensitive, it is essential for messages that appear to be an extension of ourselves when we're helping someone to get healed," she explains.

"Rather instead of seeking to follow an arbitrary set of methods for marketing or launches in a place that's quite isolating, Humans heal truly thinks about humanity's connection to one another, honesty as well as authenticity, and is looking for ways to increase the effectiveness of these."

The recognition of universally accepted principles

How Humans heal came from an appreciation for the real and curiosity. When the lockdown began, Sara sat down and discovered ideas that resonated with her and the people she worked with.

"I thought to myself: What does really matter for me? What are my main priorities? What could I do to implement these principles to each stage of the life of patients while they're with me in my office? It was then that I realized that I needed to put more energy into these issues instead of just advertising myself."

"I just decided to take a moment to think about the situation. I understood why my customers told me they visited me for a visit and also the reason they came back repeatedly. My constant refrain was "I'm secure in your presence. It's as if I'm learning be able to trust my self. It doesn't seem like you're trying to help me. I'm sure you're helping me to discover my way. This universal idea was the basis for the How Humans Recover ."

When she was thinking about the self-reflection she had made during lockdown Sara considered, "Right it's the best opportunity to use these ideas and then be able to share them with others.'

"I was forced to shut my clinic for five months when we were put into lockdown -- it was an unplanned duration that enabled me to refine my idea. This idea had been in an in my mind for some time however, I was working full time. There was no time to work on the concept," she elaborates.

With only hours spare, Sara knew she had to start somewhere.

Offering positive tasters

Before she launched her nine-part pathways training course Sara was offering online training, and also a no-cost online course that lasts for five days, as well as the monthly newsletter.

"My objective with sales funnels was to discuss the universal concepts because there wasn't a term that was used within the industry. We just began discussing my own values and what it means to be a part of the values of someone who practice. My first strategies offered me the chance to develop into an actual practitioner, and also to talk about my methods and observe the reactions that were generated. ."

The overwhelming responses to Sara's tests showed there was need for ways to help Humans heal.

"I am so happy to hear people say"Oh Wow! I didn't realize I would have to continuously strive to enhance my skills. Most of the time I'd rather walk a mile away from the field of marketing, however this feels as if it's compatible with my beliefs. It's why I decided to seek out an online platform for education" she writes.

To address the problem

Following the confirmation of the inquiry for How Humans Heal, Sara was aware that she must modify the course to an online format which is teacher-friendly. Similar to many creators who are seeking to start their online course, Sara started researching.

" Absolutely was noticeable for me in regards to the ease of access to the website along with the philosophy of the company, and all the glowing reviews. It was easy to start. One of my main beliefs is that empowerment can be empowering. The goal of my work is to help my students become empowered and as a therapy professional, I'd like to help my students gain confidence. The empowerment aspect was evident. is a key part of her teaching method for teachers. I truly was impressed by what" she said.

For the first time after embarking on an entrepreneurial adventure, Sara felt equipped to modify her ethical framework in an online training pathway.

"I was able to finally see the structure of my class and make a decision on the program's structure. The videos I have recorded are available that are made available weekly during the eight-week program along with emails with accompanying content which are distributed twice a week. There are also PDF assignments together with the downloadings. Additionally, I have an online library of resources to supplement the course materials along with a templates."

"One main reason I am a big enthusiast is because it's easy for me to further develop these concepts. Video classes are an overwhelming task when just starting out but they are manageable. It's not hard to put together the various parts as you make them piece by piece. It wouldn't be feasible without ."

 investing in communities

From the start, Sara understood the importance of building community both inside as well as outside the field of therapy. By her method of teaching she set out her mission to provide students with an environment where they can be able to create lasting relationships.

"It's the most suitable option for my students and me. It has the structure of the guided week-by-week pathway course. But, they're competent of participating in the Community , and are able to receive feedback via live Q&As as well as. Community provides a place for those who may not have the confidence to come for inquiries. The community affirms that they are supported by the community every step of the way, and allows them to talk about any topic they'd like to debate ."

The HTML0 Communities added a layer that improves Sara's students' education experience in the classroom. It's also created a trend outside of the classroom.

"Our Community provides a counter to the"guru" model of health and wellness marketing. It's created a small collection of individuals who share the same beliefs and who are committed to this innovative approach to therapy professionals. The result is that individuals can come around and tell each other, "You know what you're saying, the traditional method of marketing does not work for us. This isn't the case on the majority of psychotherapists. Our expertise is not in us; our goal is to assist the clients. Rather, we're here to make a space safe for people who require it. "Our Community allows us to actively talk about these concepts," Sara explains.

The leap

Since the introduction of How Humans Heal at the beginning of the year over 100 people have gone through Sara's program. The success of the program has allowed her to move into full-time work.

"I ended my therapy practice in December right before holidays. I went from the full-time teaching and therapy  in a way that was not only because I didn't enjoy my job as a therapist but because I wanted to impart my thoughts, which is the reason I came up with a strategy that would allow me to achieve this goal," she explains.

"Being therapy has been life-changing for me and I have realized it's crucial to spread these thoughts so that I can help other therapy professionals."

When she gives advice to fellow entrepreneurs as they go through the process of establishing their own paths, Sara explains that perfectionism is often a hurdle that hinders progress.

"What kept me from making the jump was the concept of how I wanted the outcome to be. This isn't a concept that you just turn off. You have to be bold enough to even start with a concept that's small. "Not to just do nothing to not begin however, to start," she says.

"If you're able to express a strong feeling or opinion on something and would like to try an alternative, do your feelings or opinions. If you feel that something isn't functioning, you're probably correct. All it boils down to believing that you'll capable of making a difference which is substantial. Many people are talking the issue, but you may be the person to act and take something regarding it. ."

Have you been inspired by Sara's story about the birth of an online training firm? Are you ready to make the jump on your own? Start today and join us.

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