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Video SEO enhancements to the player for video

Jun 2, 2022

The internet can be described as extremely crowded is an overstatement. It's estimated that seventy-two thousand hours worth of videos are uploaded every every day meaning it's never been harder to break through the digital noise. Most likely, you're making use of video to grow your business and engage potential customers, however even the highest-quality videos are only effective only if viewers actually are able to view the video.

That's the point at which SEO is where SEO, also known as "Search Engine Optimization" is a big help. Google is an enormous source of content discovery for, well, just about everybody. As a basic concept, SEO is the process that improves the visibility of your content on search engines. But there are only so numerous levers that brands have to make their videos more optimized to be SEO-friendly.

We're completely committed to the development of our avid video enthusiasts - which is why we're one of the early adopters of Google Search's best methods for players of video. We work together with Google to allow structured data data submissions for all your videos that are publicly available and provide Google with additional context about the content, ultimately giving your videos the best chance to be found in relevant searches.

 What do these mean to me?

Your video content can be made easier to find on Google Search.  Latest tune-ups will give more detailed video results on Google Search and potentially drive higher traffic to your website as well as social channels or wherever your videos live.

 How do they work?

For the best results from the improved presentation of search results All you have to do is make sure your video is listed as public . Our technology can handle the rest (like making sure your video is searchable, that your metadata is optimized, and more.) It's really that simple! This applies to public videos wherever they live, so you'll be able to drive more engagement on the sites that are most important to you.

The SEO improvements are in place (for videos that are marked as public'), which means there isn't any need to take any action to ensure that your videos are getting a boost. If you want to provide your content with an even more effective chance to be discovered to more viewers, here are a few tips we suggest:

  • Make sure you choose your titles carefully: The title is displayed alongside your video thumbnail when you search. While it's great to have the most unique and appealing title for your video, it's also important to keep your title descriptive using keywords most relevant to the search queries of your viewers.
  • Research the best keywords: If you want new people to discover your video It is logical to describe it in the words that they are looking for. We recommend using tools like Ahrefs as well as SEMRush to find keywords that have a large search volumes in order to bring your video in front more users.