Video Scripts That Convert And Get Your YouTube Viewers Engaged
Do you have any issues to come up with concepts to create YouTube video content?
It's not in the sense that you have no idea of what you want to create a video about.
Instead, do you're flooded with concepts?
With an abundance of topics available to select from, it's an incredibly frustrating process.
What are the indicators to know which topics are going to resonate with your audience, and which are likely to be boring?
Shooting videos on diverse topics might feel like you're venturing into unfamiliar territory without a mask.
The best part is, LaTisha Styles is a master of the HTML0 domain.
A frequent user of YouTube marketing techniques to promote online classes, we asked her to give us strategies for knowing with certainty what videos should be created, every time.
She is the creator of CreatingCoins.com She is a specialist in providing entrepreneurs who are service-based with the tools to succeed in the world of digital marketing. Additionally, she is the administrator of her Get Coaching Clients community on Facebook, which currently sits at 2,200 members and continues to expand.
Learn how to create videos based on the customer' journey, and how to create video scripts to promote your online course in a precise manner:
The Motivation That Underlies All Internet Web Searches
The first thing that LaTisha is trying to draw your attention are the two parts that make up the basis of all humans' behavior online. Internet.
In the case of people spending their time surfing the Internet and in this case YouTube searching intent is a matter of two types of motives:
- Education They have a desire to learn something, either for personal curiosity or to resolve the problem that has been causing them pain.
- Entertainment - they want to laugh and socialize or to seek pleasure
In creating videos on YouTube, it's important to educate your audience, entertain them, or ideally either.
This is why LaTisha also explains that it's not views that count. In other words, it doesn't require a large number of views in order to make income from YouTube by offering online courses.
Instead, it's about really understanding the type of content your audience searching for and the best way to meet that desire for the audience through the content you create.
To highlight this concept, LaTisha shares her own YouTube playlist on how to create webinars as an illustration. Although she's only amassed a total of 75 views across these 10 video clips, she's successful in generating thousands of dollars in revenue for her online training course "You've got clients." ".
When you understand how to locate the relevant information that people want around your subject, you'll set yourself up to be successful when it comes to monetizing your YouTube channel.
Google And YouTube 'Hacks to validate your content
To determine precisely which subjects you need to create the content for LaTisha employs a number of Google and YouTube 'hacks'.
For example, one of her methods to use Google is to find what she believes her viewers are looking for in relation to her topic.
While it may appear elementary, it's actually an efficient method to ensure you hit the nail to the head each time in deciding the next content you'll create.
Since while you might believe that you are an expert on your subject inside out and understand what is being searched for by people, it may not necessarily be the same subject the audience you are talking to is considering.
People think and use words in different ways. Therefore, it's crucial to make sure that you're speaking to the language of your target audience.
After conducting a broad web search Then she:
- Sees what topics are trending (see her video tutorial to know the process of filtering trending subjects! )
- Analyzes related searches (i.e. which other terms users are using in Google)
- Utilizes plugins to analyse the volume of searches for keywords.
Another strategy that LaTisha makes use of is doing search using YouTube.
While it generally operates the same way like Google however, there are a few minor differences in how you do your research.
To determine trends in video, LaTisha uses a different filtering process, which includes considering factors like:
- Video length
- Search ranking
- Number of subscribers
- View count
LaTisha shows these steps in more details in her video and you should watch the video above to learn more!
Do you need a guideline to implement what you learn from LaTisha? Check out our guide for free below for a walkthrough of the five foundational steps to starting online courses to become a video producer!
Five Steps to Creating the Right Videos For YouTube Monetization
So now you know the method by which LaTisha validates her content.
How does it fit into the method of making YouTube videos to market online-based courses?
LaTisha shares her 5-step procedure here:
1) Brain Dump A Cluster Of Subjects
The first thing to do is do a brain dump of all the information your target audience requires to be aware of to be successful in your subject in the field.
Be aware of the three fundamental motivations people have for searching on the web. If your goal is to inform and delight your audience, ask yourself the following questions:
- What are the questions your audience have?
- What actions does your audience need to take?
- What do you think your target audience have to know to become familiar with prior to realize that purchasing your online course is the best option?
- What is it that you know regarding your subject that people who read your content might not know, and would like to discover?
To assist you with this process, LaTisha suggests using a mind mapping software.
2.) Place the Topics in The Sequence
When you've had an exhaustive brain dump with all the ideas you can, it's time to put them in place!
From beginning to end How do you begin? What's your first stage or the topic your audience needs to know about? What's next?
Ask yourself these questions until you've got a sequence laid out.
The idea behind this is to help your audience understand the process to what they want to learn - something that will lead them to want to discover more about it, and then purchasing your online course.
3) Create the Video Recap Recap Video
In order to gather all the topics according to the order you started in Step 1 Next stage is to produce videos that recap all the steps you've laid out in YouTube videos so far, referring back to each one while you guide your viewers through it.
Bonus Tip: If you already have an online training course which follows a predetermined procedure that takes your audience from Point A to B is a great idea to start with this videoand then expand into topics you can make videos with the mind mapping software that LaTisha suggests during her presentation!
4) Search Keywords and Phrases Google And YouTube
The magic takes place.
In the previous paragraph, LaTisha conducts research using these platforms' search bars.
5) Shoot Videos And Publish
After she's got her HTML0 videos outlined and validated, LaTisha then batch records the videos and is ready to publish and help promote her classes in both ways - directly and indirectly.
For a chance to watch LaTisha break down her 5 step process on her personal channel to show an example, watch the video above.
A BONUS Freebie The YouTube Content Planner by LaTisha
As a gift to summit attendees, LaTisha is offering her YouTube Content Planner free of charge. For a copy of the planner go to the link she mentions at the end of the video above!
LaTisha provides aYouTube Strategies Masterclass how to implement strategies in details on how to implement these strategies in your business. To connect with LaTisha Styles or find out more about her programs, visit Instagram.com/LaTishaStylesTV.
