Veronica Green is inspiring educators to bring more creativity and fun into their early childhood settings, and students are thriving with her.

Mar 30, 2022

Find out how the creator Veronica Green is helping educators incorporate more creativity and play into the early childhood environments of their children - and building a business that is authentic.

What would happen if young children could lead their own learning and explore the world using creativity, imagination, and playing?

When she realized that traditional techniques of teaching weren't always successful and early childhood educators Veronica Green set out to find out the answer to this. What she found changed the entire course of education.

Presently, Veronica is an early childhood expert and is the co-founder of Cultivating confidence  Cultivating Confidence, a company that aids educators to plan fun programs, identify the behaviors of students and develop deeper relationships by playing and creativity.

This is how Veronica took her personal experiences to become an industry-leading figure, changing our approach to education for children in the process.

"When I started learning more about loose part play I discovered my creative side once more."

Prior to when Veronica embarked on her creative journey she was wearing a variety of roles as an early childhood educator, and the mother of a son who has autism.

The instructor was operating an accredited preschool program out of her home and was learning how to manage her son's specific needs. The standard activities were not working therefore Veronica went to the library to discover solutions that were effective for her students as well as her son.

This led Veronica into "loose parts play" which is a play-led, child-led learning method in which children use unique everyday objects as well as their imaginations to make sense of the world around them. They investigate, solve problems and invent, engage in divergent thinking, and, most importantly, to have fun.

Veronica also learned about other methods of teaching children which place curiosity and exploration on the top of the list.

The creative ideas, perseverance, and perseverance paid off. Veronica discovered how to recognize her son's ways of communication, as well as his behavior while also providing support to all the children in her care.

"Going through this really formed the person I am today as an educator as well as a person," Veronica explains. "It allowed me to see the world differently with new perspective."

"My son has been my biggest teacher, to see the world from a different perspective and to stand out from the grain...and have tons of fun along the way," Veronica says on her site . "My son has taught me all the things I've learned."

They appreciated her transparency and her ability to provide an engaging, diverse learning space. She pushed the boundaries in her role as an educator and the students benefited. The audience was eager to learn more.

"When I began to learn more about loose components play, I was able to discover my creativity again .... It brought out my creativity in my own ECE role. I posted photos as well as the 'whys' behind what we were doing via social media. the other ECEs were drawn in and asked questions."

Veronica believed that the learning methods she was studying could aid early childhood educators in reaching countless children, and she dreamed of one day sharing her experiences on a large number of people.

"I wrote [my first course] off my phone in Starbucks after the 10 hours of work, and I'm still going."

One of the first items Veronica created was an online program on sensory issues. It contains the latest research and personal experiences working with her son.

"I recorded my first lessonon my mobile in Starbucks at the end of my 10 hour days, and I still have it in the process. It's still the same format. I haven't changed it. The patients have been able to get an answer and receive the support that they need when they have taken it. This is a wonderful thing, and I'm very honored to be a part of this."

Veronica's authenticity made her course distinct from the rest available. Through revealing the true struggles and triumphs of her journey, Veronica helped other families and educators feel supported and encouraged.

The host explains how early childhood educators are conditioned to stay "on" constantly and aren't able to express emotions. Her program includes a human component by talking about real-life challenges as well as how the family of hers overcame these challenges.

"A lot of it was about sharing our experiences. I'm eager to talk about the great, the bad, and the not-so-great moments since that's what we've learned from." Veronica explains.

Alongside her popular class, Veronica is also offering live workshops which she then repackages and offers as replays on demand.

The workshops will cover subjects such as playing with loose parts and creating curiosity-driven spaces, which teachers can utilize for their professional growth .

"I love being present in person and teaching, because I'm more present in the moment. While recording I find that I'm into my head and then I lose the words I'm saying. .... However, when I'm talking via Zoom during a workshop, I feel like I'm at ease. I've had notes. It's all set. Also, I think the information is better that way."

In the next installment, we'll look at how Veronica uses to run her company behind-the-scenes.

"[] has created the time to focus on my business instead of trying to figure out my business's problems."

Creatives require a stable location to manage all the nuts and bolts that go into running a business. Let Veronica simplify her tools, stay organized, and less worried on technical problems.

"I wanted to avoid spending all of my time thinking about the best way to sell something. "With this method, I'm able to straight away create an item," Veronica says.

Educators can purchase Veronica's products from her website, without having to switch applications. When they log in to enjoy their resources the interface of Veronica's matches her brand's logo for a seamless professional appearance.

"Customer experience is crucial. I wanted [things to be straightforward]. Early childhood teachers are exhausted. A lot of the time, ECEs have to do personal development in their own. In a majority of time, it's unpaid. It's therefore crucial the employees are able to do it easily," Veronica emphasizes.

"The solution has been many of the major issues I faced with technology as well as created more time to concentrate at my company instead of problem-solving my business. That's massive. I didn't realize how much time I spent [troubleshooting] until I finally was able to move everything over."

Coming up, we'll look at various methods Veronica has found success in her work and also share some tips for those who want to be creators.

"For the beginning three years of my company, it was just about making material. Today, I do not need to make additional. I need to optimize it."

In terms of the creation of content Veronica has learned that there is no guarantee that more content will be more effective. She encourages content creators to remember that they do not have to be on the hamster wheel of continuously releasing new content.

For Veronica It's not about quantity and more about high-quality.

"I do not feel that I should have 200 blog posts . That's too many. They won't be seen by anyone. If I have a solid 30 to 50 pages of content, that's quite a lot. It's always possible to update. It is possible to change my mind... My do that to keep my creativity going."

"I'm all about recycling the content. Always. Every video I've ever created ..., is utilized to the maximum."

Repurposing content is the process of take one piece of creative work and transform it into various other mediums and channels.

"I'm all about repurposing material. Always. Every single video I've created, ..., it's used to the max," she explains.

"I just created a YouTube video  and it came from a text blog post which has been written extremely well. .... It's time to add the video on the blog. Then, I share stuff on my social media channels on the clip. I make clips and quotes, I post the pictures, and I create carousels. .... After that, I email my list about it."

Veronica says that creatives should not be pressured to create fresh content, when they are able to typically repurpose material they already have in inventive ways. When you reformat existing content, you can work smarter rather than harder.

"I am aware that everyone in the digital age says that you've got to make new content every week. As a creative person, it's too draining to be doing this. If I'm in awe of something I can create is going to be fantastic. But if I'm not inspired by something, it's unlikely to be good. If I get one new video or blog update every month, I'm good with that."

However, there's one aspect Veronica is doing every single week, no matter what and that is to send a message to her email list.

"I've consistently sent out emails every once a week since I made it a priority over everything else, and it's been huge."

When she decided to start offering workshops, she was amazed at how business owners of other businesses gained new customers.

Since since then, word of mouth as well as social media have proven to be huge growth drivers on Veronica's lists. Additionally, she offers various lead magnets for free specifically designed to appeal to her target customers.

As people need to sign-up for your email list to obtain leads, everyone benefits. Creators can attract customers who are attracted by their areas of expertise. Likewise, individuals learn something new.

Since the beginning of the year, Veronica has made it the goal to mail her readers every week. She phased out her PDF newsletter and now simply writes from the heart.

"Now, I use my weekly email as my creative outlet. On Mondays, I get my laptop out to start my week off, and I write my Sunday email for the next week. I plan out what content I'd like to create and then I simply compose from me. This is how I attempt to take my writing seriously and improve on my craft. It feels more real. It's more of me."

The importance of authenticity is the mainstay of Veronica's work, and the emails she sends out every week are no exception.

"Carve the space you need to develop your skills."

One of the most important tips Veronica offers to be successful? Take time to work on your craft.

Don't get so involved in managing your company that you lose sight of the reason you began. Take time to enjoy the activities you're teaching, and enhancing your understanding.

"Carve out that space to work on your craft Whatever it may be," Veronica advises. "When you first start a company, you aren't doing the work you've been doing. Most of your time managing the company rather than doing it."

The last but not least is that Veronica emphasizes how important it is to take your own route . Don't let comparisons and outside opinions make you lose sight of your goals.

"Listen to what other people are talking about and sharing however, take everything as a smidgen of a tidbit," she explains. "You don't know everything that's happening behind the scenes. You're not aware if they have a staff of. You don't know how much budget they must put into marketing. It's impossible to know any of that. The only thing they're sharing is only a specific aspect, and you don't know the entire situation."

"That is a comparison that can cause you to slow down and hinder your from progressing. Listen to it. But ask yourself, what could I use this to my situation? And don't feel a need to duplicate it exactly the same in order to make it work for them."

It's a rerun of Veronica's advice about content creation and finding a workflow that works for your lifestyle.

When the digital marketing world advised her to release each week something new, Veronica tried it -however, she decided that it was not right for her business. She didn't make any money because she spent all her time making articles.

Now, Veronica has honed her method of operation. She makes fewer pieces of content each month, but she does not compromise on quality. Everything she does focuses on driving more revenue, increasing her reach and getting her work in the hands of top early childhood educators.

"It was a long period of time to get rid of every suggestion that people make about what I should do. My voice was lost due to this," she recalls.

"You have to figure out how to make this life work for you. Everyone has personal circumstances. Every person's story is different. You will get there. You must believe that you can do it. It's true. It's going to be a mystery. It's going to be a resounding annoyance. You're getting ready to end it, but you just have to be convinced."

Today, Veronica is making a major influence on early childhood education by combining her professional knowledge with her own personal stories.

Her business has been built on her own terms and is focused on quality over volume, recycling content as well as enhancing her email lists as well as carving the space for her to work to her work.

Veronica has already helped countless educators better serve their students as well, and we're sure she's just getting started. We can't wait to see where her imagination and passion take her next.