Utilizing Free Course Content to Get More Businesses to the Next Level
A lot of customers want the chance to test before buying in the event of a purchase. After all, we don't want to leave the dealership in a new car without taking it for a test drive first.
It's the same to students who are thinking of joining your online courses. While youknow your courses are top of the line, a new customer might not be convinced before seeing it for themself.
In offering a small portion portions of your curriculum at no cost, you could give prospective students a taste of your course before they move forward with a purchase. If the idea of giving away your products seems counterintuitive, rest assured that offering a complimentary item isn't a way to leave cash to be wasted. It could actually lead to greaterrevenue as it draws a bigger amount of people to test the courses, and eventually buy something.
Are you ready to utilize online courses to help strengthen your business's sales and grow? Here are a few ways to start.
Offer a sample lesson
Imagine that you offer on the internet Italian lessons. It's possible that a prospective customer isn't sure they'll be self-motivated or engaged enough to stick to the lessons. Through a demonstration of your beginner's course, students can make sure your class's structure and method is a good fit for their learning style. They'll then be confident enough to purchase the entire course.
Unlock a course for a fee
If you're looking for the amuse-bouche students receive to give them a taste of your content, unlocking a paid course can be like giving out a free lunch.
If you have a robust course catalog, opening up an entire course free of charge is a great way to familiarize students with your course content prior to having them purchase additional courses. It is also a good idea when your course is structured to be arranged in a sequential manner. For instance, you could start the course as the first in the series. Then, students can purchase subsequent courses for their education to the next level.
Look beyond sales
The bottom line is that free course material can also generate powerful word-of-mouth marketing. It is impossible to predict who will try a sample lesson and offer your program to someone else who becomes your next customer.