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Jul 18, 2024

To effectively showcase your goods on the internet, you'll need pages with a pleasing design and are user-friendly. The template available by default features basic features However, you might need additional options to accommodate your unique requirements for the online presence of your business as well as to complement the design of your shop.

By using built-in tools for customizing like blocks editor and Site Editor, WordPress enables you to change your website's pages without a lot of knowledge about developing. Furthermore, you'll have the ability to obtain specific design options and added functionality with different extensions. If you're a more experienced WordPress use, you can alter your pages' content using custom codes.

In this blog we'll look at the default page for products and provide the reason why you could prefer to personalize it. We'll then show three options for customizing your product page templates.

What is a product page?

When you integrate it into your WordPress site, the plugin instantly will create an online shop page where you are able to display all of your items. If someone clicks the item you have listed, they'll be taken to the appropriate product page. The design of the page will largely depend on the theme you've chosen, however it should contain important details about the item.

Edit or add the information by going to your products section of the menu bar of your WordPress dashboard. There, you can find an item that you would like to change, and then clicking Edit the item. Additionally, you can click "Add new" to make a brand new product.

product page in the Woo dashboard
adding a simple product

On this page, you can also choose an appropriate category to the product you are selling and create tags. These options allow customers to browse through your catalog of products with greater ease.

When you're finished configuring a device, press the update button. Below is what a default website page could look like in the front-end

product listing for a WordPress pennant

It is evident that this product page comes with all the necessary information for selling your items on the web. Make sure that the layout that you will see on the first page of your site is the same for all products.

What are the reasons to personalize the web page for your product

So, why should modify the website for your products while it's running well?

Maybe you don't need to do anything at all.

If you're looking for a minimal design and only want important features for selling your products, you might not require any modifications. There is no reason to have tocustomize your product's pages. The basic options work just perfectly for thousands of business owners.

The template used for the default page may not be the most effective. For instance, there is no option to add other types of media, like videos, or variations of colors.

It's a simple approach that could work well for some shops on the internet. However, others may require additional options to increase sales.

This is the reason you must make sure to customize your product's page in case you'd like to:

  • Give more details about your product. If you can provide your customers with all of the relevant information it may help them make an educated purchase (and to purchase). You can include a FAQ tab, a variation swatch and 360 videos, etc.

Three options to personalize your page for your product

Let's an overview of three ways that you can customize your product web page!

1. Utilizing Site Editor

The great thing of WordPress is the fact that its built-in functions are extremely user-friendly. Because of the Site Editor Site Editor It is not necessary to be a programmer for creating stunning custom websites for your product .

The functionality of the Site Editor is as it's blocks editor. But while the latter can be used to create blogs and pages, as well as posts it is the Site Editor which allows you to customize the elements on your website, which includes your footer, header, and the product page template.

It's crucial to know that you can use the Site Editor using a block-based theme. If you're still using a normal theme, you should use the method three in this guide.

Furthermore, the details that appears on each page of a product can be altered when you click on the Products tab, after which you can access this page through the editor on the back end (as shown earlier). The thing we're going to change is the components and style of the product page.

To start off you need to head over towards "Appearance" - Editor and click the template tab..

Appearance --> Editor --> Templates screen

Scroll down to the section where you can select from one of the templates. single-product template.

selecting the single product template

Then, hit the pencil icon to access the template inside the editor.

editing the single product template

In the beginning, you'll notice that the template is color-gray.

default single product template

Select the template and you'll be asked to convert the template into blocks. Click The transform into blocks button to proceed.

classic template placeholder

It is now possible to make modifications to your website using blocks.

editing the product page with blocks

In case you're not acquainted with WordPress blocks, or The Site Editor here are some helpful ways to alter the layout of your page:

Modify the layout of your web page

If you want to alter the layout of your page to change the layout, select a bigger block and choose the block that is parent to it.

selecting columns on the product page

Your horizontal menu should then show arrows that allow users to move around that portion of the page left or right.

option to move a block left or right

Additionally, you can shift blocks or blocks upwards and downwards.

moving description block up

If you'd like to add a block, simply hover over the area where you'd like to place the block, and hit the plus icon.

adding a block to the product page

If you'd like to change the layout of your home, adding groups or blocks into columns are a good idea.

You can also change the template layout by choosing the template, then going through the block choices.

setting layout options for the product page

Within Layout In Layout, you can select an option of altering the purpose and positioning of the design. The design can be made into an "sticky" component -- that means it won't disappear when users scroll down the page.

If you are satisfied with your modifications, hit to the save button that is located right-hand side of the screen.

Modify the fonts, colors and colors

If you want to change the color of your block, using the Editor for Sites, select the item that you would like to change, after which you can open the block's options to the left.

block settings screen

The elements you can change depend on the block. But generally, you are able to alter the text as well as the background color and link.

You can, by default, select one of the themes default colors scheme.

options for block text, background, and links

When you click on the box which reads "No color" Then you'll see the color selection tool.

color picker for blocks

In this case, you'll be able to drag the mouse around in order to choose the correct color. The Site Editor can inform that you've selected a poor color contrast.

adding a custom color to a block

In addition, you are able to add HEX, HSL, or RGB color codes. This is helpful because it lets you make sure that your company colors match exactly.

The Typeography Tab Tab, you can find the option of changing the text size to small, medium, large, etc.

For more settings for fonts click on the three dots next to the word "typography".

font size options dropdown

There's a wide range of possibilities in this category. Click to choose them and incorporate them into your Typography menu.

choosing more typography options

You can deactivate these choices if you think that they aren't necessary.

Create new blocks

Are you looking to include elements on the website's product pages? The Site Editor makes it feasible.

In the event that, for example, you're planning to hold a large-scale sales on your website, you can add an advertising block at the uppermost part of the template.

adding a banner block
adding a search bar to the product page

It's a good idea to familiarize yourself with the various options for WordPress blocks and ensure that you know what possibilities you have to choose from.

Make different kinds of pages for products

You've already seen that there are a variety of ways to modify the look and feel of your template for product pages with The Site Editor. Any changes you make to the template will show up on all your product pages.

However, in some cases it's possible to utilize templates that are used to promote a particular kind of product, or one specific type of product. You might, for example you'd like to create a individual product website to promote the latest product you're about to launch. Perhaps, you'd like create a website for sales for a particular product category around the holidays.

To make multiple templates to serve different purposes, go to the Appearance Editor, and select Templates. Click on the plus icon to create the template you want to design and then select Single item: Product.

template options

The software allows you to design the design of a fresh page to promote your product with only one option. Choose the product you want to build from the drop-down menu to open your Site Editor.

assigning products to a template

As a default the software will prompt you to use a pre-existing pattern. The first choice you need to select is the one you use for your overall product page.

choosing a pattern

Utilizing patterns that are widely used can aid in the speedy creation process. You can also skip this procedure if you want to start from scratch.

After returning to the Templates screen, click on the plus button once more to create the new template. Once you've done that, you'll get an choice to select Categories (product_cat).

adding a new template

The template could be utilized for a specific category that includes accessories, clothing, or even decoration.

Pick the desired category and after which you can begin creating the template. It's identical to the one-item category: Product choice.

2. Using extensions

You've seen it, if you're using a block theme Site Editor allows users alter their templates in a variety of ways, without touching the source code.

However, it doesn't give users the possibility of expanding the functionality of your site. There are a lot of extensions to accomplish this even if you're not a professional with technical skills.

In this article, we'll look at the tools that can help you change your website's appearance, by incorporating features. To make the process easy for you to use, we've split this extension in three distinct applications: to build advanced solutions, enhancing your product's pages for increased sales.

Design and create advanced products

If you have an online store that sells customized products or advanced product variants, it might be worth extensions to ease selling of these items. In this article, we'll look at the best options.

Advanced Product Variation
advanced product variation extension

Variable products can be created with default settings, but the possibilities for these items can be limited.

In addition, this extension allows you customize your variations galleries, and even create tables that show clearly the choices available.

Product Designer for
product designer for

Customers will be able to upload images, clip art, shapes, and templates to your products. Additionally you can add these items to their shopping carts directly from the page for design. The software also produces prints that are ready to print, which aids in the production of custom products.

Composite Products
composite products with extras

The shop selling skates could allow customers to build their own skates with just four steps. They can then modify the whole process according to their own needs. Filtering, sorting, and conditional logic makes it easy to help shoppers find the item they're looking for.

The greatest benefit of Composite Products is that it has built-in support for bundles of items. So, when consumers make their own items, they'll be able draw using the choices in the catalog.

Pricing via Formula Calculator for
Product Price by Custom Formula extension

Some custom products require more sources, for example, additional fabrics or wood. If you do not have the appropriate tools, creating an online product page for these items can be a challenge in terms of logistical issues.

The most common method of selling the item of this type is to contact customers with an offer. This can be a huge delay in the selling process. One of the main reasons people abandon shopping carts is inability to calculate the price of the order upfront.

Wholesale for
Wholesale for  extension

You are able to design and manage various Wholesale user roles, in addition to creating pricing based on role. The software also includes the capability to drag and drop registration forms as well as the ability to create an online wholesale platform.

Optimize product pages

The extensions can help improve the pages of your products.

360o Image for
mixer product

Despite the fact that detailed specifications for your product images static images, static photos, and videos can be useful as well as a 360o-style video can help bring your product to the forefront of.

The product also has the ability to navigate with a full-screen mode, meaning that customers can take a glimpse of your product.

One Page Checkout
landing page that says "enable seamless purchases"

The name implies that it allows you to build a website unique to your needs which directs customers directly to buy. You can also make purchases from their carts and make payments without waiting around for your new website to load.

This tool is great for websites with less products or landing pages that are targeted with advertising campaigns.

Tab Manager
Tab manager extension

If you provide your customers with too much information it may be overwhelming. That's why you might want use tabs for products to display product details in a an organized manner.

Increase in sales of product

There are several tools which can help you increase sales using both traditional and more advanced marketing strategies.

Sale Flash Pro
Sale Flash Pro extension
Wishlists

About 40% of online shoppers believe that shopping experiences are improved when online retailers offer wishlists. With such a large percentage, any online retailer should have included this feature as an essential item on their checklist.

Recommendations for Products
recommended products featuring shoes

The program can also generate automated recommendations based upon the customers most recently visited history. The reports are useful and can help you to determine your most effective recommendations methods.

Add-Ons to Products
product add-on options
Product Bundles
product bundles with instruments

This program lets you organize basic and variable things. You may also suggest optional products and provide bulk discounts. Furthermore, you are able to alter the look of your bundles as well as your bundles of items.

3. Using custom code

Additionally, you can modify your site's product pages with a customized code. This technique is especially helpful in the case of a standard theme and do not have access to the Site Editor.

It's crucial to know that modifying the theme files on your website is an extremely risky process. If you're not equipped with the technical expertise the process could result in damage to your website and causing downtime.

When you're ready to live with your changes, ensure that you use the WordPress kid theme. This way, your modifications won't be impacted from any change to your theme's parent.

Now, here are some methods to modify the page of your products using customized codes.

Utilizing custom CSS

If you're trying to change your website's appearance with CSS, CSS is the best option. It allows you to alter things like color, fonts and colors and links.

There are many ways you could go about this. Let's take an overview.

The Site Editor

In order to add CSS to the product pages of your site by using the Site Editor to add CSS, simply click the Editor's Appearance tab and click on Styles Other CSS.

adding CSS to the Site Editor

The code can be placed into the Additional CSS box.

For instance, you want to change the color of a name, you can make use of the codes like this:

h2.-loop-product__title, . div.product .product_title color: #ffffff; letter-spacing: 1px; margin-bottom: 10px !important;

Replace "ffffff" with the color you prefer. color code.

For those who want to change the size of the font, it's possible to accomplish this with this CSS code:

. div.product .product_title font-size: 25px;

You must make sure to publish the changes.

It's true that these are just some of the most basic examples, but the possibilities are limitless. If you're curious to know more, make sure to go through this WordPress tutorial on CSS.

Within the Customizer

If the theme you're using does not allow complete site editing, then you'll have include your CSS code in the Customizer. For this, you'll have to go to the Appearance tab and then customize Extra CSS.

Advanced product variation extension

CSS will function the same way here as it did with the Editor to create Sites.

The theme of your child's style.css file

The final place where you could make CSS for WordPress is in your theme's style.css file. It is important to work with your child theme so that you can ensure the modifications you've made aren't lost in changes.

Click on the Appearance tab, and proceed to the Theme file Editor.

editing CSS in theme files

By default, your style.css file should be selected. If it's not selected, click it from the right side of the screen under the Theme Files menu.

Then, you can include the CSS at the bottom on the page. The only thing you'll need to update is the CSS after you're done.

Utilizing PHP

CSS can be utilized to modify the look of WordPress but it won't let you add functionality to the pages that you offer.

If you want to do this with code it is necessary to use PHP. The most efficient method to accomplish this is to add PHP codes to your children theme's functions.php file or using a plugin for instance, Code Snippets.

code snippets plugin

There are several alternatives to consider if you're a seasoned WordPress developer or user:

Hooks (actions and filters)

Here's an example for an effective procedure

/** * Allow shortcodes in product excerpts */ if (!function_exists('_template_single_excerpt')) function _template_single_excerpt( $post ) global $post; if ($post->post_excerpt) echo '' . do_shortcode(wpautop(wptexturize($post->post_excerpt))) . '';
/** * Display product attribute archive links */ add_action( '_product_meta_end', 'wc_show_attribute_links' ); // if you'd like to show it on archive page, replace "_product_meta_end" with "_shop_loop_item_title" function wc_show_attribute_links() global $post; $attribute_names = array( '', '' ); // Add attribute names here and remember to add the pa_ prefix to the attribute name foreach ( $attribute_names as $attribute_name ) $taxonomy = get_taxonomy( $attribute_name ); if ( $taxonomy && ! is_wp_error( $taxonomy ) ) $terms = $terms = wp_get_post_terms( $post->ID and $attribute_name ) $terms_array = array() array() in the event that ( ! empty( $terms ) ) foreach ( the terms in $terms ) $archive_link = obtain_term_link( the term's slug is $attribute_name and $term )$full_line = ="' . $archive_link . '">'. $term->name . ''; array_push( $terms_array, $full_line ); echo $taxonomy->labels->name . ': ' . implode( ', ' . $terms_array );
/** * Reorder product data tabs */ add_filter( '_product_tabs', 'woo_reorder_tabs', 98 ); function woo_reorder_tabs( $tabs ) $tabs['reviews']['priority'] = 5; // Reviews first $tabs['description']['priority'] = 10; // Description second $tabs['additional_information']['priority'] = 15; // Additional information third return $tabs; 

Additionally, you are able to design a custom tab

/** * Add a custom product data tab */ add_filter( '_product_tabs', 'woo_new_product_tab' ); function woo_new_product_tab( $tabs ) // Adds the new tab $tabs['test_tab'] = array( 'title' => __( 'New Product Tab', '' ), 'priority' => 50, 'callback' => 'woo_new_product_tab_content' ); return $tabs; function woo_new_product_tab_content() // The new tab content echo 'New Product Tab'; echo 'Here\'s your new product tab. ';

To learn more about how to use these functions, refer to this comprehensive list of hooks.

Template for a global web page

If you're using PHP code, a different option is to create a custom global template for your product using a blank slate. It is important to note that this does not work with block themes.

To begin, you'll need to name your new file template-custom-product.php and write an opening PHP comment at the top, stating the template's name:

In this scenario it is possible to replace "Example Template" by "Global Personal Template to Pages for Products" Pages" or something like this.

The template has been modeled after the standard product page. After that, you are allowed to change it as you want making use of web hooks.

Increase sales by creating a customized product page

The design of your page for products can assist you in the promotion of your items. It also allows you to offer the customers with more options and provide a distinctive customer experience that attracts the right customers. We've seen that you can use a variety ways to change the content of this page.

If you're using blocks in your theme, then you could make use of the Site Editor to change the appearance of your global template. For greater functionality your website and its functionality, install an extension. If you're a seasoned WordPress user, you could prefer to utilize CSS or PHP however, this could be an extremely risky option.

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