Top 6 traffic sources and Sales Channels for Websites
Organic Search
If everything were perfect, everyone would find your website on their own. If they were to search on the subject they are interested in the website you have created would be first on their list! But how do you make it there? One of the best ways to get higher rankings in search is to make lots of content that is keyword-rich on your site. If it's content on your website or blog articles it's essential to make sure you have plenty of useful informative content to offer- particularly content that's chock loaded with keywords people are most likely to search.
Create a regular schedule for your blog or create long-form content that can entice users on your site to sign up for accounts, or provide email addresses, and establish yourself as an expert in your field. These changes will improve your organic search rankings which will increase the number of visitors.
If you're using a content management system (CMS), these platforms will be able to create and host blogs and long-form content. WordPress continues to be the most well-known CMS that is available however you may also select one of the many newer alternatives. Like, HubSpot's free CMS includes a range of integrated optimization tools.
Social Media
Social media is essential when you're trying to improve your traffic. There are a variety of platforms available however don't get overwhelmed. Select the platforms your customers are most likely to engage with and put your focus there.
- Twitter-- About one-quarter of U.S. adults use Twitter and the number has remained fairly constant over the last several years. Twitter's short-message style tends to appeal to younger, educated, and busy technology-focused people. This is one reason its success stories in advertising are so numerous. B2B as well as SaaS companies.
- LinkedIn-Think of LinkedIn as an avenue for employment ads. Its target market of professional professionals with higher education - includes people who like to think of themselves as experts. They are interested in the latest software and industry trends to stay on the cutting edge.
- Facebook-Over 1.2 billion users are using Facebook each day. If your software is geared toward people who are not from the U.S., keep in the mind that Facebook is increasing its reach in developing countries and emerging markets.
- YouTubeYouTubethe average YouTube viewing time continues to grow. According to Google Analytics. YouTube has more users aged 18 to 49-year-olds than any cable network within the U.S., and people use it for an average of forty minutes on the site each day that's a lengthy time according to internet-related standards. Utilize YouTube to boost traffic for your program if it is focused on learning because people watch it to educate themselves: how to cook and cook, home repair, what cars do etc.
- Pinterest-- If your product or service is targeted at women, then Pinterest must be on your list in particular if it involves anything to do with popular pins like fashion, decorating, or cosmetics. It is overwhelmingly women who use Pinterest as its base, according to Alexa, the online analytics program.
Paid Adverts
Paid advertisement, also known as pay-per-click (PPC) can be an easy and inexpensive way for directing traffic to your site. Basically, the advertiser pays a preset amount every when a person clicks one of their advertisements. It's an easy way to bring genuinely interested users to your site.
Google AdWords are the most effective starting point. It's free to sign up; start small and gradually increase your spending after you've mastered the guidelines. The company offers a simple walk-through to beginners on Adwords.google.com.
eCommerce companies can mail informative tips, email images, inform people of webinars, and spark more purchases in the process. It's an easy and efficient method to make sure that your customers stay engaged throughout the buyer's journey, offering tiny nudges as well as increasing your points of contact to ensure they stay focused on converting.
Mobile Optimizations
At this point smartphones are commonly used to connect to the internet rather than desktop computers. Do you have an opportunity to bring in more traffic because your ecommerce site isn't mobile friendly?
Get customers to respond with comments
The online marketing expert Neil Patel built his business by responding to each comments on his blog - every single comment, every time. In actual fact, he estimated that by posting 249 comment the blog gained him 3,973 viewers, six leads for consulting in addition to a $25,000 company speaking contract.
