To increase the number of visitors that visit your website by running paid ads with Performance Max

Performance Max allows you to reach more shoppers across Google properties, including YouTube, Gmail, Search, and the Google Display Network. Your advertisements are created automatically using products that are synced with Google Merchant Center. Google Merchant Center, so there is no need to design ads.

Google's machine learning utilizes the feeds from your products to generate and show a range of ads designed to attract buyers at the right time. You can also add custom messages, images, as well as URLs to existing ads to provide highly personal experience for shoppers. Google will then test multiple combinations to determine which one is most appealing and can increase the visibility of your business and improve effectiveness.

Through Performance Max, your best-performing ads will appear frequently. Performance Max's bidding tool automatically removes any guesswork from your approach to determining keywords. the ability to integrate it together with other tools for e-commerce helps simplify your workstream.

Below, we've highlighted some of the new Performance Max features you can take advantage of to drive higher sales.

Enhance sales using these methods

1. You can sync your feed of items

The shop you run is unique and so are the items you provide. Through Google Listings & Ads, you are able to trace your own custom-designed areas (known as attributes ) of your products listings straight to Google Merchant Center.

To help shoppers find the product they're seeking It is best to highlight what's most pertinent about your products to target buyers with advertisements appropriate to them. For instance, instead of providing results for blue knits, it's best to include an element that identifies the type of blue sweater. Are they heavy, soft knit, button-down or zippered? Make sure you specify the characteristics that you're looking to include can increase conversion rates as your customers can locate precisely what they're searching for.

The Google Merchant Center is the initial step towards displaying your product by using Performance Max. Syncing your product feed helps the business you run:

• Extend the reach of your product:Find new customers wherever they're searching or scrolling. Your business will appear on all the Google's ad catalog and in all formats
• Understand customer trends: Gain actionable insights for improving your marketing performance and to understand your audience.
• Attract customers to your website: Convert more shoppers into customers with targeted ads and more insight.

The next step

For defining your product's distinctive features, visit "Attributes" on the main navigation panel in Google's Google Ads & Listings plugin. It's possible to include, edit, and delete, and see all the rules you create within this section.

2. Make more sales using your personal ads

When you've updated the listings for products now is the right time to alter your advertising. By using Performance Max assets, you can upload custom texts, hyperlinks, and images in addition to the content that is available in your product catalog. You can then use those to make more interactive ads. Learn more on Performance Max assets in this article or by watching the video.

The uploading of more pictures and text assets can allow you to reach out and communicate with the customers who are most important for your business. It's essential to upload some images with every product to allow customers to get an idea of how the product could look in the real world. Additionally, additional images help Google to create different versions of the product which will attract the attention of many different users.

Performance Max's resources and custom advertising can help increase your profits by:

• Increased visibility Images and website links give your ad greater visibility and exposure on search results pages.
• more clicksAssets are also able to increase your amount of clicks giving customers more interactive methods of interaction with your website and products.
• More optimized: Google will switch the assets according to the performance of one so that, if an asset doesn't perform, the next one will be assigned to the ad.

The next step is to take

• Develop asset groups for help Your Performance Max ad campaigns. Upload additional images and other headlines to drive greater customer interaction and boost revenue. It is possible to get started with asset groups on this support page.
• Set up a unique URL to be your website in every advertisement you campaign , to give the potential customers a brief view of the products you offer.

A greater degree of customization for your product assets allows Google's machine learning tools with more options to use to create the most effective ads which result in more engagement with customers and boost the sales.

3. Promote your company's offerings

Promotions can be powerful incentives which draw consumers' attention and showcase your product and boost sales. When selling your products online it's not just opposition to brands that aren't the same as any other media that takes customers' attention away from your brand. Promotions can be a method to get attention, and to make sure that your products are available when they're available to purchase.

If you've added a sale to one of your products it's possible to link your deal with ads made through Google Listings as well as Ads. Customers will be able to get a deal URL in the background making your advertisement create an impact. Another benefit of advertising is reaching out to users on various devices, boosting the rate of clickthroughs as well as improving conversion rates.

If you have an active product feed in Google Merchant Center Google Merchant Center, you can utilize Google Listings & Ads to offer a variety of types of incentives that include:

• Sale:The sale badge and the strikethrough price annotations will be displayed automatically when an item is being sold and that it fulfills Google's specifications.
• CouponsYou could choose a percent discount, cashback buy one, receive one at no cost, or purchase one and get another one at a discounted price of a certain percent.
• shipping:Offer free or discounted shipping.
• Price reduction: The distinctive badge for price drop will only appear when there has been an increase in a fairly stable price for the product.

The next step

Launch and create your offers along with promotions. If you create or modify coupons from your dashboard under Marketing coupons and coupon offers, you'll see a Channel visibility setting box on the left. Choose "Show coupons to Google" to enable it.

4. Expand your reach globally

Multi-Country Advertising is an automatic feature that puts each country within reach to allow you to expand your chances. At the end of the day, you will be able to sell more products and grow quicker.

• grow: Extend your reach through the inclusion of multiple countries with the same language within one feed.
• Budget You can manage it all by putting together a budget for your campaign.
• Demonstration Expand your market reach with Google Search, Maps, Google Shopping, YouTube, Gmail, Google Display Network in addition to Discover.
• Monitor: Pay attention to the data you track and execute the campaign right in your store.
• Optimize:Enhance your performance across all of the globe.

The next step

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