Tips on putting together creative structures from an amazing director duo

The annual conference for video marketing, Outside the Frame, gathers experts and creatives from across the world who create video content to share their experience and experience.
In the past, we had the pleasure of welcoming director from New York team rubberband composed from Jason Sondock and Simon Davis on the stage for a video. We'll look at the creative process that results in content for the likes of Air Jordan, Apple, Chanel, and many others.

three fundamental guidelines to creating your best work

For rubberband, there are three key strategies that you must remember before you embark on significant progress.

1. Make it easy

Whatever the size of the undertaking, make sure you return to the fundamental concept. Adhering to a simple essential notion and tone could allow you to get the best results from your video marketing efforts.

That means you'll be able to convey the message in your video, even if your production and visuals are more complex. The majority of people will appreciate an idea that is easy to comprehend.

2. Speak how you want to be treated

No matter what the subject is do not insult your guests or show disrespect to them.

Be aware of how people want to be spoken to and trust your gut. The reports and statistics are only able to tell you only so much when they are not contextualized.

3. Do the work you would like to see

It is important to create work that interests you. Even if you're creating an ad doesn't mean it must be without artistic merit.

Do not be afraid to test your boundaries, and attempt to be a little edgy -- if that's where your instinct is guiding you, trust that feeling.

"The most reliable barometer of quality work is you."
  Jason Sondock, director

Work outside your comfort zone

People can get easily fatigued through watching work in a muted manner that is the same as everything else out there however a stream of unorthodox energy that is channeled well can get them going once again.