The ways video professionals are using AI for creating videos

Jan 18, 2024

My AI chatbot trained on Bob Dylan lyrics says, "The times are a-changing'."
Although AI-Bob might solely talking about how artificial intelligence has fundamentally changed the way of how film and video professionals concept, shoot, and even edit videos these days but I'm not able to guarantee that there wasn't just a tiny piece of his machine-learning brain.

After all, these notions of artificial intelligence have been around since the beginning of sci-fi literature. We've believed that this futurity has been coming for a long time.

However, despite some prescience, nobody really expected AI to come into the business so quickly. New AI tools are continuously changing how videos are crafted and the latest AI features make workflows more efficient and more automated.

If you'd like to learn the ways to leverage AI in your videos and, you know to keep pace to the changing trends We've got you covered using the suggestions and techniques below.

The story of AI in video and film production

From the first on-screen portrayal of artificial intelligence in the movie "Metropolis" (1927) up to the legendary HAL 9000 AI in "2001: A Space Odyssey," AI has a extensive history in the film industry itself. As a instrument for film production, AI is rather fresh to the scene.

Adobe released its machine learning and artificial intelligence tech Sensei in the year 2017 along with a variety of other film and video tech manufacturers have been experimenting with ways in which artificial intelligence might be employed to streamline different editing and production processes over the past decade.

But, for the vast part, AI was not a integral part of many workflows for production up until the last couple of years. Even then, the majority of uses were limited to pre-production, transcriptions, and planning and is one of the primary ways you can streamline your projects with AI.

AI in production pre-production

When we talk about AI and its value today (as contrast to the opportunities it presents for the future), most of its recent breakthroughs have been with writing and text. With ChatGPT changing the game by introducing large-scale Chatbots with language models We've observed that AI can be great in recognizing and producing text and even speech.

This is why the majority of the ways in which AI has found its way into various creative projects -- and in particular with video -- is by providing automation for diverse tasks involving text such as transcriptions and subtitles.

Beginning with Rev AI through Otter to Otter, there's been plenty of tools springing out that can be capable of capturing long pieces of audio or video and employing AI to speedily and precisely translate them into text that editors to edit.

And, even more importantly, with newly added text-based editing capabilities to editing software for video such as Premiere Pro and DaVinci Resolve Video editors can now take those transcriptions and make changes by text, which will then be changed into the video.

These are all great tools for pre-production You can also use AI chatbots like ChatGPT for all kinds of scripting, shot list, production scheduling, or even generating creative titles and descriptions for your video content as well.

These are our three favorite pre-production AI instruments:

AI-generated image of a blonde woman wearing sunglasses and an orange jacket

AI for production

Then, we can move into the thrilling new and exciting. Although AI is mostly restricted to pre-production and post-production so far, there are many ways which AI -particularly AI that is generative AI -- can be employed to assist in video production.

When we look at an generative AI particularly, AI apps like Runway and Pika are already breaking into the creation of videos based on texts, images or video-related instructions. Although they may look a little janky and cartoonish today, if you use the correct prompts and style, they could produce photorealistic generation- and probably sooner than you'd think.

For the available tools today, your best bets for using AI in your existing project may lie using AI to give depth and energy to your video in addition to helping manage your process of production shooting.

Also, with AI and the number of generative possibilities that will be available to you in editing the photographer can shoot a lot quicker and with more freedom knowing you will always have the option of using AI to edit out unwanted background features, crew members, or additional cameras or equipment.

Here are some helpful AI-powered production tools you should check out:

The effect on the impact of AI on stock images and B-roll video

Before we get into post-production we must also note that of all video industries, AI is going to possibly revolutionize stock images and B-roll the most. By incorporating AI, video editors should eventually be able to prompt and generate all types of niche and specific needs in stock photos or videos.

As we're discovering more about AI as well as its uses as well as rights, there's plenty of questions to ask concerning how AI apps are getting their images, videos, as well as data for their machine learning needs.

In this case, for instance, for instance, a class action lawsuit has been filed recently against Stability AI, DeviantArt, as well as Midjourney for their use of Stable Diffusion on behalf of many artists who contend that this AI tech makes use of millions -- and possibly billions -- of images with copyright rights.

The world is entering a new era where stock photo and video can be made more custom and also more important for sourcing authentic AI generation as opposed to unlicensed (and potentially unlawful) photos or footage that are using other artists or businesses' works.

AI for post-production

Moving on to post-production, we're beginning to see the true power of AI, and what a game changer it can affect the field. Like we mentioned earlier the generative AI, in particular will be the defining technology of the next decade for editing video.

Long gone will be the times of having to re-shoot and having to enter and edit frame-by-frame a shot to remove a character or change an image. Innovative generative fill tools for Premiere Pro and similar AI-powered capabilities are coming to every one of the leading tools and video editing applications.

Text-based editing is another option, in which editors can use AI to fully transcribe the video, and then make changes to the text as an option to smooth the interview footage (no more "ums" as well as "ahs") and even completely generate new shots or future scenes.

With AI tools making its way into all types of post-production services like color correcting or editing, and even using generative AI to create alternative camera angles, AI is beginning to transform editing video into an entirely new creative craft.

Top 3 AI Production instruments:

AI-generated image of guy in a pink jacket working at a laptop with swirling, cloudy background

Tools and tips for utilizing AI in today's video

Even here at we're constantly contemplating new ways to incorporate AI into our own production in order to better streamline content creation and help streamline workflows.

"As an editor of video, I'm always thinking through the process of constantly updating our content in the near future. I'm often shooting in rented places, not our studio, so when something happens and we want to tweak or alter certain audio clips in the video, it's necessary the ability to recreate. However, it's super cool to think about how AI will possibly be capable of taking our current recordings and create new sound clips that are exactly the same acoustically. That could be quite helpful for our productions."   Elise London, Senior content producer at


In closing, let's go over some tips, tricks, and even a few more AI instruments to help get up to speed with an AI-powered video production workflow.

The real power of using AI in your existing initiatives will focus in streamlining and optimizing your processes throughout. These suggestions are designed to making your life easier. (Read the following: Not 100% replacing yourself and your staff by AI robots... at least not yet.)

  • Feed your video project will require chatbots (like ChatGPT) to come up with a basic production plan and schedule. Does it match up with what you'd expect? If so great, if you find something different, consider the AI plans you have in place to save you any time or resources.
  • If you're in need of creativity in your script, you can try giving AI a chance to rewrite the script or improve it. It is also possible to provide your instructions to AI prior to starting. However, in case you're looking to check out how AI might help, give the program a chance to improve (or even leave feedback) for your script.
  • for storyboarding and concepting, try using a creative AI application (like Midjourney or DALL-E) to create concept art. You can feed these AI apps with either pictures or text as prompts or prompts, and see how well they could draw your camera configurations as well as camera layouts.
  • Prior to hitting the set, check if there are any AI applications can help you streamline your production plan. It never hurts to investigate if AI will save you both time and money, by keeping your productions short and effective.
  • While on set, you can bring your concept art and further modify it as needed. If you're getting feedback from cast and crew about potential changes it's easy to incorporate this feedback into your machine-learning AI tools and tweak the design of your production and other elements when you're still on stage.
  • When you have finished your the production process, you can use an AI program such as Rev AI or Otter to transcribe your footage. This can be very helpful with your pre-edit process since it lets you look over transcripts, instead of reviewing every minute of your footage (and the transcription your self).
  • Make immediate changes and edits to your footage using these transcripts. Tools such as Adobe's text-based edit features will help you to make these adjustments when you upload your videos to your NLEs.
  • You can make small or significant changes to your videos by using generative AI tools. AI apps like Runway and Stable Diffusion can help you add to your videos new elements of graphics, or even footage built around text or image prompts.
  • After you've exported your videos, you'll be able to use AI text chat tools to come up with fresh and unique titles and descriptions for your videos before uploading them. Test different suggestions to determine which fresh and innovative titles and text may be suitable for you.

Be aware that these are just some suggestions and prompts for adding AI into your workflows for video today. The latest AI tools and features are coming out almost every minute, so keep up to date with any latest innovations or innovations that could make your videos more efficient.