The way William Kaven Architecture is cutting costs per click by more than 50% using video

Their completed locations as well as the videos that showcase their renowned architects and designers who are part of William Kaven Architecture are aware of the significance of solid design. They've always opted to create long-length videos to present their designs. "Each brief video we create requires a great deal of time and effort, which requires advanced software for editing films," says Partner Daniel Kaven. But, the simple tool for editing videos offers new options for filmmakers.

Video creation, unlockable

"We usually produce four short films each year,"" says Daniel. "But we're looking to use Create to increase production to a film per month, with varying dimensions and levels of difficulty in addition to several shorter advertisements for advertising purposes."

The user-friendly interface of Create allows editing to be easier and faster when working on short-form work." Daniel Kaven, Partner at William Kaven Architecture

Stunning design, meet stunning ROI

The people who work for William/ Kaven aren't only creating more content than they previously. They're also investing their time in content that is generating positive results for business. Through a recent campaign on social that included videos created by Create The company saw an 11 percent decrease in costs per leads as well as an decrease of 49% of price per visit in comparison to industry norms for similar content. (Not to mention the significant increase in IG following!)

From architectural award programs to the design community network video is an integral element of William/ Kaven Architecture's marketing plan, but the design team has been working to expand their video production to increase engagement and draw new customers who are qualified.

"We've tested incorporating videos and images into our articles and posts, and have noticed a greater engagement with the content we've created," adds Daniel. " Create's user-friendly interface Create allows editing to be simpler and faster in short-form material."

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