The way that TCommerce empowered Tongue-Tied Academy was through the use of TCommerce to raise money for charitable causes

Jul 4, 2024

The Birmingham, Alabama, pediatric dentist Richard Baxter, DMD, MS is able to assist dentists recognize and treat a lip or tongue tie.

This pursuit, inspired due to the birth of his twin girls in 2014, led to the development of Tongue-Tied Academy. An organization that focuses on addressing an issue that is widespread and unresolved problem.

Since launching the program in the year 2020, he's had over 1500 students sign up and made sure to donate any profits made to international and local charitable organizations.

The writer describes how he developed his online business for courses in addition to the ways in which TCommerce helped to boost the success of his business.

Skip ahead:

He found his niche

When his girls were babies when they were babies and he observed how they were wearing tongue ties that hindered the ease of nursing. The dentist he came across suggested that they use a laser to treat the tie on their tongue, the girls were able to nurse more easily. "The dentist suggested that I be on the lookout for problems with the tongue tied in children because it's more frequent than we imagine. About one out of four children have one," Baxter tells .

Soon, people began to ask him questions about the tongue and lip connection. Looking to know more and more about the subject, he perused all of the courses and books that dealt with the subject only to discover that there wasn't a lot of information to pick from. Then he learned to perform the procedure using lasers. After treating patients, and addressing the mom's questions, he started writing an article on the topic. An increasing number of readers came to Baxter to ask for his knowledge, and he opted to publish his first book, Tongue Tied, in 2018. "People have read the book but they wanted to learn more about the topic," Baxter says. Baxter.

The next step was to establish his own online academy . The dental clinic he was working in shut down due to the flu, he had already written a 200-page script and was able to hire a film crew to record the course's 25 hours of principal even though the dental clinic was shut.

He took the plunge.

The key to the success of Tongue-Tied Academy is its partnership that provides a unified platform for course delivery.

"What's nice about is the fact that I'm able organize the lessons into modules." Baxter is a shareholder.

Through this , he could present his material in bite-sized chunks and also add quizzes at the conclusion of each class. In addition, he has included chapters from his book into the program. "I appreciate that it allows me to include different kinds of content in my lessons, instead of only video" the author says.

He's an avid user of the functionality that lets for the automatic production of a certificate to his students. "I can do not have to think about any of the work associated with my class on a daily basis aside of answering discussion questions as everything's automated" the instructor declares.

He made checkout easier through TCommerce

The switch to TCommerce over Stripe was instrumental in optimizing the experience of checkout for the participants of Tongue-Tied Academy. Baxter believes that the use of TCommerce has resulted in making fewer sales. Since changing to Stripe integration, the procedure of checkout has improved as per Baxter.

Supporting a variety of payment options, including Apple Pay and Google Pay, Baxter says that TCommerce allows transactions to be seamless, which makes it more accessible and more convenient for all users.

"You have the option to hit the button, type in your identification with your face and pay for the course" states Baxter. "It's much simpler now instead of having to enter all your data in ."

Moreover, 's automated sales tax calculation reduces the burden of administrative duties, and also ensures that the requirements of regulators are met across various states. Baxter claims that the cash made from his courses can be received faster than that of his prior payments company.

"I never even think about the process because it's so simple," he says. " Payroll will handle all the details for me and the money will show into the bank account ."

With plans to launch an upgraded version of his most popular course in the spring of this year, Baxter plans on using the possibility of purchasing bumps, that will allow customers to purchase additional courses at a discounted price, without ever slowing buying.

He could make an impact through the foundation

When the funds are deposited in his account in the bank, the banker will donate 100 percent of the earnings to charitable organizations.

by assisting clean water projects in Africa and Asia to support rehabilitation efforts as well as efforts to stop human trafficking Baxter's dedication to the welfare of the community is a great illustration of the Academy's overall goal of social care. "I do not need any anything more," he says. "We have a home and we own cars. we're doing well ."

"If I'm able to help the baby that couldn't feed prior to or is struggling with colic and has a difficult time, it makes it worth it," he continues.

He redesigned his program.

To meet the needs of a diverse audience, Baxter launched a condensed version of the course designed to cater to professionals like speech therapists and lactation consultants. This LITE Version course, priced at $495, offers an essential, but effective overview of the subject and offers more participants.

The courses he gives are constantly updated, which means that students can take the class whenever they wish. "Teaching the class on the internet has made it as accessible for students as easily," he says.

Plus, the courses offer American Dental Association-approved continuing education credits. "We use an accredited CE provider, which means that students are able to count this toward their dental licenses," Baxter explains.

Although the course's flagship costs $2,500, the material--in conjunction with CE accreditation--helps students understand how much they've earned.

He created a simple customer journey

Despite the popularity of HTML0, Baxter says that he has no marketing plan.

The usual customer experience begins with the reading of a book. In the event that they would like to further learn The book directs them to an educational institution called the Tongue-Tied Academy.

When he speaks at events, talks or at conferences, usually people in the audience can register. When people sign-up for his email list and receive an email from MailChimp which will direct them to his blog posts.

He was the one who set the standard for success.

Baxter defines success as being able to increase the knowledge he has acquired. "It's not just me that is doing this." He adds.

"We have 1500 students who have successfully completed the training program. If every one of them visits just one patient at a time, it's far more than I can ever manage by myself ."

In addition, his accomplishment is determined by providing education to providers, assisting parents, and helping ensure that greater access to treatment, while using the funds to support charities across the globe.

In creating an online course, the creator should seek out their passion. "It is anything at all," He says. "And whatever it's about it is possible to make a whole course with the concept. ."

"Just be yourself," Baxter encourages. "I'm not a online-course guy. I'm a dentist. But I just put it out there. In the past year, we were honored to be among the top 10 courses within ."

Prior to the establishment of Tongue-Tied Academy, he created two of his own courses with prices of $99 for each course that approximately 10 students attended. "I learned a lot from these," he says. I obtained higher-quality content and created a top-quality course using Tongue-Tied Academy ."

"You may fail in a few occasions," he adds, "but this is just one of the stages when you're learning. You're only in danger of making a error if you do not learn the lessons you learned from the experience. ."

As Tongue-Tied Academy continues to evolve through a unwavering commitment to service and education and its enduring tradition of empowering and charity serves as a source of inspiration for aspiring educators and changemakers alike.

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