The Ultimate Online Course Launch Checklist (Free Guide and Templates)

Aug 11, 2022

Create a checklist of the tasks you'll have to be able to complete before or even after the start of the course online so that you can ensure it's an overwhelming successful success.

As a child, I can recall the pleasure of developing an action plan, as I marked each step off after I had completed it. Up? Check. Breakfast? Check. Play Power Rangers? Check. Do you know how to accomplish? Whoops, I could have overlooked this. (Yeah I had my priorities in order.)

Even to this day to even today, having an agenda or checklist of items to be completed keeps my mind organized. Alongside knowing the is required to complete your tasks You also experience an adrenaline rush when you finish some of your goals.

If you are planning to launch your online class, this is when a checklist is vital. The list is so full of things to consider prior the date you plan to the launch, that it can be easy to overlook some thing during the course's launch. (Or it may be something that is significant. I've seen writers launch websites with damaged links on their sales page. Yikes!)

This checklist will clarify what you need to be aware of prior to, throughout and after the launch for your course online. If you're in the market for something more traditional it's possible to download the list of items to be included in your course's launch (pdf) and cross off all items with a pen and paper. It's going to be super entertaining in all ways.

     Skip into this webpage:    

  1.       Checklist to Pre-Launch HTML0
  1.       Launch Day Checklist
  2.       Post-Launch checklist

The Checklist for Pre-Launch

There are a variety of things you'll need to consider and then begin to practice prior to the start of the online course. There's no need to finish every single item on this list, but it's best to think about all the options before the date of your start.

Marketing Funnel & Sales Strategy Review

The success of your launch depends upon the setting up of elements that will create your sales funnel and funnel before the date. These are the top things to consider prior to the launch.

  • The day of launch must be determined 3-4 weeks in advance The best thing to do is you give yourself the maximum amount of time you can spend on preparing strategies for your event and ensure that the event you choose to launch is high-end.
  • Develop a strategy for the day of your communication to launch. What's the most efficient way to communicate with your intended audience and inform them of the educational opportunities you offer? It could be through Facebook, Twitter, or your email list, or ads that are paid to.

 Web Design and Logo Be sure to verify

  • Colors can be customized, and links are visible to all users. Text colors are prominent against the background color, so your navigational links can be accessed by students.
  • Fonts that are modified Choose a font that allows learners to grasp.
  • Favicon created The icon can be altered to show on tabs within your web browser, in line to the logo of your company.
  • Logo is added Add your own logo to the header of your website to ensure that the pupils immediately know your business's name.
  • Social icons are now added. Include social media links for Facebook, Instagram Facebook, Instagram, and other social media sites, with the addition of icons and hyperlinks to your footer.
  • Copyright is legal It is possible to customize the copyright-related information you put in your footer. You can choose to use the default option or remove all copyright-related content.
  • Website name and the URL you've made for your website. change the name of your site, along with the description of your school , as well as the URL for your website so that it is easy for students to remember.

Website Design: Home Page Review

Your site's purpose is to allow students to look over your courses. Here are a few points to be aware of before you go live.

  • Homepage developed The website you select to utilize is made custom to include information regarding your school.
  • Broken links won't be available. Each button and link will take you to the appropriate page.
  • The capability to connect to your product's homepage It is important for your customers to have access to and buy every course that the item is on sale.
  • There is no grammar errors Review the document to spot any errors and ensure the grammar and spelling are in order.
  • Banners are configured in a proper manner Make sure that all buttons within the banner lead to the right webpage.
  • The legal text on your banner The text on your banner need to be apparent to your people who view it. Pick a font that stands out from the banner's images.
  • There's no text in the banner image. Check that your text can be read by any screen sizes.
  • Sections will not be full of images or words that is not owned by you. Each section is custom-designed with photos and texts that are consistent with the brand you have chosen to represent.

Web Design Course Landing Page sure that you are checking

  • Pages that can be used as landing pages in courses created The landing pages for courses can be customized including information on your course.
  • Links that are not broken The buttons and links redirect you to the proper website page.
  • Correct Call to Action hyperlinks Call to Action hyperlinks lead to the correct webpage.
  • Grammar errors aren't an issue. Check your text to ensure the grammar and spelling are correct.
  • The sections aren't left with text and images that are the default. Every section is customized with images and text that match the brand you have chosen to use.
  • Preview button for absolutely no cost when a complimentary preview of a free version is provided. Be sure that your students can get the preview for free charge, by using the default button in your banner.
  • at the very least One option for purchasing: Ensure the students can purchase your course by clicking a buy button in your banner as well as on the page that explains your course.
  • Legal banner text The text you use on your banner should be clearly visible to any person who chooses a font which contrasts against the image of your banner.

Course Design: Curriculum Check

If students purchase your course then you'll need to be sure that your instruction is clearly presented and is easily available from the beginning.

  • lessons with no warnings Every lesson has sufficient information so that they are visible to enrolled students.
  • Lessons have not been made as drafts in the absence of a reason that they are being created as drafts so that they can be available to students in the class.
  • Free previews are accessible. Lessons you'd like to see to be included in the preview will appear in the HTML0 section as an HTML0 lesson.
  • The prerequisite lesson must be correctly set up The lessons you'd like to set up as prerequisite classes are marked accordingly.
  • Discussion features are turned off The lesson that you'd like students to have an opportunity to start discussions about is identified as such

Course Design: Settings Verify

  • course name, and the web address that's exclusive for the course you are offering: The course should have an informative title and make sure the URL is configured so that it reflects the course's title.
  • course player's design is customized The theme's appearance, design and logo have been modified to be in line with the brand you represent.
  • The course's progress and completion can be custom-designed:Ensure lessons are set correctly and students are able to complete each section of your course.
  • Completion certificates are not activated. If you're planning to distribute certificates, ensure that they are in use and designed to reflect your brand.
  • Customized graduation page The screen that students will see after the completion of the entire class by adding the custom completion page. You can include upsells, a customized thank you message along with other options.
  • The setting for the flow of lessons in video You can set your video lessons to play on autopilot in order for students to have the time to study and relax! You can also determine a certain percentage of time that must be obligatory to be completed in order for students to be sure they are able to watch the necessary amount of video before they are able to move on.
  • Thumbnails are added to videos Upload an image with each video to notify viewers about what they are going to see.
  • Captions are added to your videos by making them easier to use through captions. Upload captions.
  • Chapter Finalization Modal Modal for Chapter Finalization: Turn this setting up to turn on or off the interstitial modal that occurs between chapters.
  • Description and image of class included. The description and the picture appear on your checkout page . The instructor must explain the lesson.
  • SEO field is configured to make the SEO course's title description, keywords, and description so that it is properly accessible to Google.
  • The default price has been fixed. Check that your course's cost is at a level you'd like your students to be capable of paying.

Beta Students Take Tests After that, run

The last step in preparing your website for its launch is to sign up to test the site for a chance to confirm that the signing up and registering procedure works. I suggest creating an 100% off coupon to use to assist with the initial step and also soliciting a large set of students to test these things for you.

  • Go to the homepage of your site.
  • Use the hyperlink below to go to the page of the course.
  • Make a purchase for the program.
  • If the option is enabled, be sure it is set up correctly. Privacy Policy as well as Terms of Service are present, and that the hyperlinks redirect to the right pageand are in the right style.
  • Custom sign-up fields can be found and in the correct spot of.
  • The coupon for testing is functioning flawlessly.
  • Thank You page. The Thank You page is very nice. It allows you to connect with the person who will be taking your class.
  • Lessons in the courses are clear and effective.

 Launch Day Checklist

Have you noticed it? It's the scent that will be a part of the day we launch! It's the day you've been anticipating all your life and here's the checklist of things you'll need to make sure that you have in place to ensure that everything's in place and without a single issue.

  • Offer discounts on special occasions If you've created coupons for launch day or discount codes, now is the perfect time to activate these. This could be a fantastic incentive to include in the current promotion.
  • Launch messages: Hopefully, you've tried to make your email appear on the radar for months prior to the moment. In the morning, you'll send out at the very least, 2 or 3 emails to let folks know that the right moment to act is right now.
  • Channels for social media: The goal is to get the word out in the shortest time possible today. Thus, be sure you update your social media accounts with the launch of the program. Create accounts on Twitter or even share the TikTok account you've been saving. Add it to your stories on your Instagram. Stories are available on Instagram.
  • Create your live webinar or workshop If you've ever thought about creating live webinars in order to advertise your course this is the perfect time to start it. Use this opportunity to engage with your customers and offer them a sample of the material the course provides, and provide them with a discount on your entire course.
  • Create your advertisements HTML0: Create your ads If you're hoping to utilize PPC ads to promote advertising or social, now is the ideal moment to start launching the ads. You can use audience targeting to identify your ideal client and then direct them directly to the sale site.
  • Be attentive to the first time you sign up: Watch to see the number of sign-ups made from the start, and the depth to which they're absorbed within the course material. Additionally, you could send an email to the initial participants, letting them know that you're here to help them with queries, concerns or suggestions.
  • Thank you for your success: (Cue the party emoticons!) In all the hard work that you've put into this class via the web It's crucial to take some time to be satisfied with what you've accomplished. It's not difficult to say that the process wasn't as easy (it isn't often that in the same way) But, you'll still be satisfied by the first outcomes.

Post-Launch checklist

Although you've successfully completed the day of the launch, that does not mean that you're done yet! There are plenty of opportunities post-launch to consider over the weeks and months which will follow. Below are some suggestions to get you started...

  • Students can give feedback Students can take an online survey that collects comments from students after they have completed the course. This allows you to discover areas where you could improve in addition to what's performing well and whether there is the potential to increase or include additional information.
  • Students are able to rate your course and to help you promote your course by giving student reviews. These can be directly linked to your course's homepage  as well as landing pages, so that you are able to use them to convince prospective buyers to purchase.
  • Create a learning community Improve the educational experiences of students by providing an increased value in the long run through the linking of an online community of learning to an online application. This will give students the chance to discuss the subject matter, interact with each other, and keep the conversation running after they have completed their lessons.
  • Review the details from your sales funnel Check your open rates along with the percentage of click-throughs as well as conversion rates and bounce rates to determine how you can attract more customers. This is a great way to cut down on the cost of a Click (CPC) and to get the most of your advertising budget.
  • Try out new ways of writing. Take note of items your students write about in during class with the intention to make your advertising or landing pages appealing. With their help it is possible to overcome problems and gain advantages you may never have imagined initially.
  • Increase the level of satisfaction your students have Explore ways to improve the students' experience. Also, you can enhance the quality of your class. Keep in mind that your job isn't over once you've launched your course. Learn and keep developing.
  • Explore your next course area Students should be able to discover anything that might serve as further educational materials and subsequent courses, or downloadable items. After you've identified that, you're ready to create your next great event!

What are you looking for to know whether your online course is prepared to go live?

It's hard to tell whether you're prepared to go live. Since the online courses aren't ideal, you have to make the leap and see what people think of you. Remember that selling online courses is an endurance competition rather than a sprint. If you're having a slow days on your launch day, you are able to recover in the long-term.

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