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The Ultimate Guide to Name Your Member Levels as well as Subscription Tiers

Jul 19, 2024

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What if we told you the right and thoughtfully designed membership levels could make a huge impact on your company?

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Yes, it is.

But you probably knew that already.

Here's why getting these names right is vital:

  1. It provides Clarity The clear and concise names can help prospective users understand the tiers and what they provides at a glance. When people know exactly what they're getting and what they're getting, it's much easier to select the right tier for them. meets their specific needs.
  1. It reflects your branding: Your tier names must be in line with your company's style and character. If your names reflect your branding and reflect your brand, they create a cohesive and professional image that your customers are able to be confident in.
  1. It makes you stand out in a competitive market, original and innovative names can make your levels make an impression. The most memorable names grab interest and can make your membership options more distinctive.
  1. It boosts sign-ups: Ultimately, great tier names can drive more sign-ups. If people are able to feel a connection with the names and understand the benefits, they're more likely to join.

Namely naming your member levels the right way helps you communicate clearly with your audience, reinforce your image, and draw more customers. It's worth spending the time to think of names that will benefit your organization.

The Importance of Naming Your Membership Levels in an eloquent and Appealing Way

The clear and attractive names can do more than simply label your tiers; they inform potential customers about what they can expect and the reason they should be enthusiastic.

A great name could be an important factor in someone joining or moving to another company.

Watch >> the process of creating memberships (+ an overview of the process and how to set it up)

Naming your Membership Levels in a simple manner can increase customer understanding

Utilizing simple, clear and concise names to describe your membership levels and the tiers of your subscription is essential for making it easier for potential members to understand the differences between each option.

If users know what the different levels of service offer and what each tier offers, they are able to make educated choices without being in a state of confusion or overwhelmed.

Think about the distinction between complex names and plain names. For example, an online fitness site

  • Overly Complex Names: "Platinum Ultimate Workout Pack" and "Silver Essential Fitness Plan"
  • Simple Names: "All-Inclusive Fitness" or "Premium Workout"

The simple names quickly inform potential members the expectations to anticipate, which makes the selection process more smooth and quicker.

The appealing name for membership levels Help Increase Engagement and Sign-Ups

The appealing names don't just inform - they attract new members and customers through making every tier appealing and worthwhile.

A well-named tier can spark curiosity and enthusiasm, which can encourage people to join.

Reflecting the Benefits and Values of Every Tier in Your Membership Level Names

When it comes time to name your membership levels It's about showing the things that make each level unique.

Names that are appropriate can emphasize the distinct benefits and perks for each tier that will make clear to new members what they're getting from their investment.

Let's explore how you can make names that are distinctive and make your products attractive!

Strategies for Communicating Value When Naming your Membership levels

Incorporating perceived value into the names of your tiers is crucial to make each option attractive and worthwhile.

Here are some strategies to achieve this:

  1. Utilize descriptive adjectives:Incorporate adjectives that highlight the benefits of each tier. Examples include words such as "Premium," "Exclusive," "Elite," and "Advanced" are able to represent a greater standard of service or other features.
  1. Reflect Features Unique to Itself: If a tier has unique features, be sure to mention them. A name like "On-Demand Courses" in contrast to "Live Webinars" can clearly distinguish between various types of content delivery.

How To Establish Hierarchical Clarity When Naming Your Membership levels

Creating a logical progression through the names of your tiers helps people understand the increasing value as they move up the hierarchy.

The following tips will assist you to create hierarchical clarity

  1. Start Easy: Begin by introducing a simple tier that provides essential functions, with names like "Basic," "Starter," or "Essential."
  1. Indicate Progression Make use of names that suggest the possibility of an enhancement or upgrade, for example "Plus," "Pro," "Advanced," or "Ultimate." This suggests an increase in the value as well as benefits.
  1. Avoid Common Pitfalls Be sure names are not in any way confusing or misleading. For example, avoid using words like "Deluxe" as a middle-tier choice if the higher level is referred to as "Standard." These inconsistencies may confuse members as to the true importance of each tier.

 Examples of Tiered Naming using clear value indication:

  •   Streaming Service  :
  • Basic streaming
  • HD Streaming
  • 4K Streaming
  •   Fitness Club  :
  • Basic Workout
  • Advanced Fitness
  • Elite Training
  •   Software Subscription  :
  • Starter Plan
  • Professional Plan
  • Enterprise Plan

The examples above illustrate a clear progression from the most basic to the most sophisticated which makes it easier for clients to comprehend how value increases.

By reflecting the value and benefits of your plans in the names of your tiers You make your services more attractive and assist new members to see the tangible benefits they will get, thereby encouraging members to choose higher-tier plans.

Strategies for creating memorable and brand-aligned Names for Membership Niveaus

Tips to naming your membership levels

Memorable and brand-aligned names help your membership levels stand out helping potential members to remember and choose the right one for them.

Let's look into some useful tips to help you craft names that aren't just attractive and distinctive, but are also perfect for your business.

  • The name of your tier should reflect Your Brand If your company is professional and formal, your tier names should reflect that. Conversely, if your brand is informal and playful, your names can be more fun. As an example, a tech firm might choose "Developer" or "Enterprise," while a fitness-related brand could use "FitStarter" and "ProFitness."
  • Use Brand-Specific Terms: Use words that relate to your company's brand. A cooking subscription service could make use of "Home Chef," "Gourmet," and "MasterChef" in order to connect with the people who subscribe.
  • Stay Consistent With the Brand Strategy Make sure the names for your tiers fit with your overall branding strategy. A consistent naming strategy helps create an authentic brand image that your customers are able to identify and believe in.

By aligning your tier names to your branding image, making them easy yet memorable, and injecting some creativity, you can make names that entice and engage customers while reinforcing your brand's image and the values.

Examples of Successful Subscription Tier Names from Various Industries

Need inspiration for naming your membership categories? Sometime, the most effective ideas spring from observing what's being used in real life.

Through examining the most successful names in the tier across a variety of industries You can gain an idea of what is popular with consumers and the reasons behind.

The examples below might help in the development of your ideas as well as inspire your own strategy for naming.

Successful Subscription Tier Experiment within the SaaS Industry

In the SaaS (Software as A Service) industry, name tiers often indicate the service level and features that are available.

Slack Pricing

Slack's approach is simple, with names that indicate clearly the evolution of features and services. "Free" offers basic access, while "Pro," "Business+," and "Enterprise Grid" provide more capabilities and support that cater to the different needs of businesses.

Successful Subscription Tier Example within the Media Industry

Entertainment and media subscriptions typically have names for tiers that represent access to content as well as premium features.

One great example is Netflix:

Netflix Pricing Plan

Netflix's names for tiers are easy and simple, which indicates the level of service. "Mobile" can be used by people who would rather watch on their phones only "Basic" offers basic access, "Standard" offers a little more and "Premium" offers the most enjoyable experience with the most features. They also add the video quality of each tier and explains the distinct advantages the user will receive.

Successful Subscription Tier Example in the Ecommerce and Retail Industry

In the ecommerce and retail sector, membership programs typically use tier names that emphasize customer loyalty and exclusive benefits.

Let's look at Amazon's strategy:

Amazon Prime benefits example

Amazon uses simple yet powerful names that are simple yet powerful. "Prime" is now synonymous with exclusivity benefits and speedy delivery.

Quick Recap

We've already seen that clear and appealing names are crucial in helping prospective users understand the distinctions between the different tiers.

We also have explained that highlighting the benefits and value of each level by utilizing words that describe the tier and also highlighting important features ensures clarity and showcases what makes each level special.

Don't also forget that for your brand to stand out, you should use name that is memorable and are in line with the brand's image,

Lastly, we shared some examples of businesses that are successful in the SaaS media, online commerce industries. They can help you to improve your business's name as a tier.

The following decision is in your hands, evaluate your tier names currently and follow the suggestions that are discussed in this post.

We look forward to reading your thoughts, stories and questions in the comments below.

Sarah O       Sarah is passionate about de-stressing the technical nitty-grittys of websites, plugins, as well as digital marketing. As a content writer for Member Press, she has an eye for creating captivating and insightful content. Sarah plays a crucial role in educating and empowering users to fully utilize the potential of Member Press plugins. Bringing a blend of expertise in technology and a creative flare She ensures that every piece of content not only informs but also inspires. While she is not writing she loves to research new technologies and trends in digital marketing. She is always looking for new methods of improving the experience of users.