The Top 3 Marketing Trends to help grow Your Business

Nature is not the strongest species which survives, nor are they the most intelligent however, they are the species who are most able to adapt to changes. This is the nature of natural selection that is at work. And you will see this principle at work in business also.

As an entrepreneur, you must be willing be open to and to adapt to change in order to thrive and survive. Technological advancements and trends, as well as changes in the needs and expectations of your customers and even changes in the nature of your competitors can all destroy your business if not careful. Instead of trying to avoid the inevitable, get in front of it as it occurs and adapt to it.

  Now is a great opportunity to create a company around your expertise  

In every industry, consumers are searching for information to assist them in solving a challenge or attain a particular outcome. It is a great opportunity for individuals to package the knowledge they have gained into programs, products, and other services that could be sold at a profit.

For a better understanding To put this into perspective, the 2017 global market for online education (e-learning) has reached $255 billion ( World Economic Forum). This doesn't even include the cost used for coaching, consultation, professional advice, or non-fiction literature.

But whether you're an instructor, author or trainer, consultant, online course creator or service provider, there is a new reality that is important to know about as you establish your own company.

Over the past several years many years, a wealth of free and inexpensive information is available online. Some of it is great (and certain of it is just not as good) However, the fact is that information no longer has any value in the way it once did. In many industries the information is now a commodity, which means selling information has become increasingly difficult.

Customers aren't likely to need more information. They already have plenty of information accessible to them already. The only thing they require is someone to assist them to apply the right details in the proper way,to solve their problem or achieve the result they want. They require a transformation.

  The dawn of Transformation Age  

I'm not sure who's responsible for the definition of this time period we're in and if it were up to me I would not call this one of the Information Age anymore. I would call it"the Transformation Age.

As we shift between our Information Age to the Transformation Age and beyond, there are a few patterns you must be aware of in order to adapt your business, scale quicker, and have significant changes in the lives of others by sharing your expertise and knowledge.

  Trend #1: Building Community  

The traditional way:Build a massive audience

The rise of social media has led countless entrepreneurs to lose focus on what is truly important. Instead of working on developing excellent products and services for their customers, they began focusing on vanity metrics such as the number of followers, likes shares, and comments that they see on their social media pages.

As an entrepreneur, you don't need millions of people to be aware of who you are for you to create a successful business, and there's no need for you to become known as a household name. If you're not building a worldwide company (think Coca-Cola, Apple, Disney, etc.) you don't need the entire world to know who are.

The new way:Become the leader of a community

Instead of trying to build an enormous audience, change your goal to become an influential leader in a group with a segment. Find out who your ideal customers are and create a space that allows them to communicate with one another, exchange thoughts, help each other and connect with your directly.

Facebook has set the pace for way of creating online communities. The year before, Mark Zuckerberg announced a major change to how they display posts in the News Feed. Going forward, Facebook will be severely restricting the organic reach of content posted by Facebook Pages. Instead, they are instead encouraging publishers to develop valuable interactions that create communities.

Related:

   "Those businesses who have strong tribes that have formed an authentic community will be able to shine, and those who don't have this will have to get their act together quickly."  

   - Scott Oldford  

  Trend 2: Premium pricing  

The way it was done in the past: Start by offering low-cost items, and later upsell your customers

In the last few years, we've witnessed numerous entrepreneurs at the beginning of their careers have to come up with what's commonly referred to as the "Ascension Model" of their products and services.

In the Ascension Model, you start with a low-cost product (like an ebook or short course) in the second step, then increase your sales to more expensive products and services such as coaching, consulting, or live occasions. What this could look like:

It's not working if you try to sell someone a course when what they really want is private coaching. Or trying to sell private coaching to someone who is looking for you to take on the work for them, or trying to sell a conference ticket for someone who would like to join a mastermind.

Each of these kinds of products and programs will appeal to different types of consumer with distinct priorities and spending budgets. While upselling may sound appealing on paper, some consumers have a clear idea of what they are looking for that in the majority of instances isn't your least expensive offer.

The way of the future:Start with high-touch offers and premium prices

The marketplace shifts from the need for information to need for change. People need help to achieve results and are willing to be willing to pay to receive the support they require.

To keep this in mind We recommend against trying to convince your clients of the cheapest product at first with the goal of upselling the customers with a better product or service at some moment in the near future.

Especially if you're in the early stages of building your own business that is specialized, our recommendation is to sell a high-touch service (coaching and consulting, or a complete service, etc.) prior to when you start selling less expensive information products including books and classes. As you grow in your capacity to work with individuals one-on-one begin to create products that can help others.

The thing that early stage entrepreneurs aren't aware of is that it can be hard to sell cheap ebooks or online courses to a vast number of customers effectively. If you've only just recently started your company, concentrate on selling your more expensive products first. You can later, use the money from those sales to fund the development and promotion of lower-cost products.

  Trend 3 The Customer Experience  

The way of the past:Acquire as many customers as you can

Many entrepreneurs are guilty that they focus all their energy on getting new customers at the expense of providing a great experience to their customers. Consequently, many of their customers will never purchase again or refer other people to them. It creates a vicious (and expensive!) cycle in which the business owner has to constantly find new customers in order to keep running their the business.

In the event that competition in your sector grows, so do the expectations of your target customers, failing to provide your customers with a positive satisfaction before and after they buy from you will have a detrimental impact on the profitability and longevity of your business.

The latest method:Help your customers achieve their goals

It is the outcome which your clients want and value. For your clients, your service or product is only a tool to achieve an end, and likely just one of many alternative alternatives that claim to attain the same goal.

While gaining new customers is important, supporting your customers will be more important and crucial to the expansion and success of your business. If you're not able to help your customers get what they desire from the product or service you offer you offer, they're likely to not remain with you for long.

Most successful entrepreneurs today focus on understanding the particular challenges and results of their customers, and are creating experiences that assist their customers in overcoming their obstacles and get the desired outcomes. They're prioritizing satisfaction of their customers and achieving success.

Related:

   "We're not in business only to make people purchase our products. We want them to be able to perceive the changes and their effects and to create success tales ."

   - Nick Unsworth  

  Find out the particular methods to assist you in adapting to these trends  

There's never been a better time to build an organization through sharing your expertise to others. All of the , platforms and sources you will ever require for establishing a successful business are at your disposal, and there is an enormous market who could benefit from your knowledge and experience and will pay for it.

In the midst of thousands of industry professionals and entrepreneurs build their businesses over the coming years, the ones that establish a name for getting customers who are successful will be at the top of their industry. By embracing and adapting to the new trends mentioned in this article, we are confident that you'll soon be among the few!