Sync Up to Level Up: Invigorate Member Communications With Members + Campaign Refinery

  Reader Disclosure

                 Enhance your communications with members with Member as well as Campaign Refinery! Make every click-through be a hit with your customers and see engagement increase. Learn more about practical strategies and the best methods.        

Contents                                       Toggle

•            Introducing the Member Campaign Refinery Integration
•              The Mechanics Seamless Synchronization
•              The Benefits Precision and Personalization
•              Let's Get Set Up (It's Easy!)
•              3 Ways to Supercharge Member Communications Using Member and Campaign Refinery
•            The Power Of Email Segmentation A Black Friday Case Study
•              Strategy Overview
• 1. Non-Customers Show and Tell
• 2. Past Customers Look What’s New
• 3. Existing Lower-Tiered Customers Sweet Upgrade Deal
• 4. Top-Tier Customers More to Love
•              Results and Reflections
• Wrapping Up Making the Most of Member and Campaign Refinery for Awesome Member Communications
•              Key Takeaways

Every interaction counts. It's as true for your online membership just as it is at your grocery store.

The way you interact with your members (and whether you engage with them at all) is central to their engagement, loyalty, and their likelihood to invest in more of your products and services.

After a customer signs up with their email address, it is a the possibility of having a straight line of communication, with immense possibilities to increase the quality of your relationship, and provide a better lifetime customer value.

Through the member, Campaign Refinery integration, you can realize that potential using specific, targeted messages.

Read on to find out how segmented email marketing allowed one company to achieve the 300% increase on sales during their Black Friday campaign.

There are other situations where you can use an integration of your email with Member to ensure efficient and precise Member communications.

At the conclusion of this article, you'll be able make use of email segments to improve sales, updates as well as engagement with your subscribers.

From the initial click to the lasting impact, orchestrate a journey of engagement and development for every participant. Tune up, and let's start today!

We are introducing the Member Campaign Refinery Integration

The Mechanism of Seamless Synchronization

The basic idea behind this integration allows you to base your decisions on various member actions in the Member.

Below is the complete set of actions that may create an added or removed tag automation feature in Campaign Refinery:

• Addition: When a member becomes a member or joins an existing membership level.
• cancelled:When a member stops or does not pay their membership level and no anymore have access to secure information.
• Uncanceled:When a member rejoins an account after cancelling or completing a bill rebilling transaction after it was removed from the.
• Expired: When a member's membership expires after the trial period or once-off payment.
• Unexpired:When the member joins the level through renewal of membership prior to the expiration date.

Each of these actions can trigger specific automations. It's not just about tracking the movements of members, but also reacting to these to the most appropriate way possible.

The Advantages: Precision and Personalization

        What is this implying to your communications with members? Precision. Personalization. Impact.

If you can segment your email's recipients based on these automatic tags, your emails are able to reach closer to home. In addition to broadcasting messages instead, you're forming conversations that are that is tailored to each member's particular preferences and journey.

Let's get started! (It's easy!)

Active The Integration

Activating this integration is an element of. In your WordPress dashboard, go to Member Settings > Integrations > Email Providers and Campaign Refinery.

Then, in the window that opens you can click on the slider and enable Campaign Refinery.

Paste your Campaign Refinery API Key from your Campaign Refinery account and you're set! Two powerful tools, now in sync and ready to roll!

Leveraging Keywords: Automated Engagement

It's here that it gets interesting. In your Campaign Refinery account, you'll create tags that identify members by their actions within Members.

When they're joining a different level, canceling their subscription or returning after an absence, every action can be assigned specific tags. This configuration allows for extremely targeted and efficient methods of communication.

Let's say you have 3 membership levels set up within Member: Bronze, Silver and Gold. Then, you create three corresponding tags within Campaign Refinery so that you could send out emails only to people who have been who are tagged "Gold", for example.

In this situation it's possible to set up automations that create automations to the Bronze tag to Campaign Refinery when a member who joins your Bronze level, and then add a Silver tag when they join your Silver level, and then on and so forth.

Similarly, you can automatically eliminatethese tags whenever a subscriber decides to canceltheir subscription and terminates their membership.

In this instance you could also includea brand new "Cancelled" tag within Campaign Refinery to target these ex-members in a reengagement campaign.

We'll look at these scenarios further in the future.

The Goal: Achieved Targeted Communication

With these tags in place and tags in place, the possibilities for communication can be endless. You can reach out to those who just cancelled using messages that are specifically tailored to draw members back or push low-level members to convince them to upgrade.

It's about creating a conversation that is personal and relevant to each member's experience.

"The Big Picture: Beyond the Click

The integration goes beyond an operational setup. It's a strategy for cultivating connections with your customers.

Keep an eye on us as we dig deeper into how you can make use of these tools to more than just communicate, but connect with your members in an authentic way.

3 Strategies to Increase Member Communications Using Member as well as Campaign Refinery

Now that we've set the stage with our Member as well as Campaign Refinery integration, let's examine how you can leverage this powerful combo to enhance the member communication.

1. Promoting Upgrades for members at lower levels

        Direct Approach to Upgrades:        

Use the tagging system to identify members at lower levels, like "Bronze". Then, craft and create personalized messages to highlight the perks of higher tiers.

You can showcase exclusive benefits, testimonials, or glimpses of what the "Silver" and "Gold" levels offer. It's about painting a picture of the things they're not and making the upgrade irresistible.

Result-Driven Communication:
       Focus on the results as well as the experience of the upgrade process. Tell success stories or cases of people who have upgraded and experienced tangible benefits. This approach turns abstract perks into tangible results, which makes an upgrade seem more desirable.

2. Reengaging Members Who Cancel

        Targeted Reengagement Campaigns:        

In the event that a customer cancels the account, it will automatically mark them as "Cancelled" and initiate an individualized reengagement program.

The campaign could address possible reasons for leaving, offer special incentives for rejoining, or update them on the latest features or information that could spark their interest.

        Personalized Following-Ups:        

Follow up with personalized communication which shows appreciation and respect of their participation. Sometimes, sending a short note asking for feedback or offering assistance can lead for reengagement.

3. Cross-Selling to Product Purchasers

        Identifying Purchasing Patterns:        

The creation of a community, not just a customer base

Each strategy go beyond the traditional communication with members. They're about building a community where everyone is valued and heard.

Be sure to provide information that actually benefits your customers, improves their trust with your brand, and enhances their experience.

The Power Of Email Segmentation: Black Friday Case Study

Take a look the way one company hit the mark in the Black Friday campaign, boosting sales by 30% with smart email segmentation. This article is a fantastic illustration of what can happen when you do your member communications just right.

Strategy Overview

The company was able to think of a new approach and divided its audience into four groups that included non-customers, former customers and existing customers who are lower-tiered and the top-tier customers. Each of the groups received emails designed just for them, fitting their unique relationship with the company.

1. Non-Customers: Show and Tell

For folks who hadn't bought something yet, the company offered a red carpet. They presented the top features about their offerings, along with some glowing testimonials. It was the idea to convert the curiosity of customers into clicks, and then clicks to sales.

They also ran a competition through the Raffle Press to boost the engagement of their customers and to encourage spreading of the Black Friday offer.

2. Past Customers: Look at what's new

Previous customers were informed about all the cool new improvements and new features. It was aimed at reviving their interest and bring customers back to the fold.

3. Existing Lower-Tiered Customers: Sweet Upgrade Deal

The company made an appealing proposition to its customers at lower levels that they could upgrade to a more expensive plan for less than the cost of renewing the current one. It was a clever move to highlight the benefits of higher tiers to customers.

4. The Top-Tier Customer: More to Love

To the faithful customers of the top tier It was all about cross-selling. The company suggested products that complemented their existing offerings, making sure these suggestions brought real value to the already existing investments.

The results and reflections

This targeted and thoughtful approach resulted in a significant increase in sales. Engagement, conversions, sales - everything went up. Each group felt like the brand was directly speaking to them. That's an enormous win within the realm of marketing.

Its Black Friday success story is a testimony to the wonder of getting your email segmentation just right. Through a deep understanding of different customers' needs and speaking their language This brand experienced some amazing result.

Closing Up The Best of the Member and Campaign Refinery for Awesome Member Communications

Through the course of this article, we've seen how the combination of Member together with Campaign Refinery really steps up your communications with members, offering new and innovative ways for connecting with your target audience.

Combining the powerful capabilities of Member and the dynamic capabilities of email in Campaign Refinery, you have the potential to revolutionize the ways you engage members.

Important Takeaways

• Customized Communication:With automated tagging and segmentation, you can ensure that each email you send is unique and relevant and deeply resonates with each individual's personal journey.
  
• enhanced engagement: From re-engaging past members or enticing them to upgrade or explore new products This integration lets you create meaningful connections that drive retention and increase.
  
• Measurable Results:The successes of the stories, such as those in the Black Friday campaign case study, demonstrate the tangible impact of well-executed and segmented marketing strategies.

If you have any thoughts or stories to share about the communications of members, or you're excited about the possibilities, drop a comment here. We love hearing the opinions of our readers!

Also, don't forget that for more insightful information and tips on membership website management as well as marketing strategies you can sign up to our blog. Stay tuned, stay informed and continue to grow with each other.

We wish you the best in building a vibrant, engaged community!

Did you find this post useful? Follow us through Twitter, Facebook, YouTube, and LinkedIn for more tips and top practices for making the most of your membership website.

You might also like...

Leave a Reply Cancel reply                                                   Comment                                                       Enter your name or username for a comment.                                            Use your email address to leave a comment                                            Input your URL for your website (optional)

D

Recent Posts

"We've tried a couple of different membership tools which came as part of the packages we'd invested in. But there's nothing that can beat the Member. I'm sure there's lots of awesome products that folks have built throughout the years. However, when it comes to customization, if you are using WordPress, you can't touch this. Obviously, I'm super biased, however we've earned millions through this software."

Tristan Truscott                        Satori Method                                                                                                                                     I have moved [ Member] to the top of my list of options for people. The new Member is a mighty package! And the price for Member makes it a fantastic offer.

Chris Lema                        LiquidWeb                                                                                                                                     Members integrates with all the tools I'm currently using. And they're so eager to work with new tools that are coming out. It's amazing how they do it actually. If I was going to purchase a membership plugin, now... I would go with Member. I'd opt for the Member.

Adam Preiser                        WPCrafter