The show will be featured in SXSW Blueprints to help create more compelling stories
Discover what key points were addressed throughout the discussion. Questions for interviews were modified to make them more concise.
On writing great characters:
Mark: "Everything starts with writing. The idea that prompted the first story about four office workers who were having conversations during a conference, didn't inspire me. The characters were well constructed and made it easier to grasp the plot. We've spent a great deal of time studying the distinctive personality of the characters, along with their strengths and weaknesses as well as the ways in which they complement one another in ways we could use them in order to make this story entertaining and enjoyable.
We were looking to reveal the weaknesses of every person in order to ensure that they're more accepted. Being authentic is crucial. It is my goal to make everything better and more perfect. Also, I love the concept that imperfections make people attractive. That's the reason you enjoy this.
It's important to not consider these films as commercials that are typical. I love digging deeper into the backstory of each individual. More details are better. Every backstory contains information about the character's early years as well as the process of production fashion, appearance, and clothing. It makes it simpler for readers to understand what each character's role is. Thus, I design characters to allow actors to play their roles. This is evident through the movies you watch. When you watch the three films, it is clear that the effects occur continuously."
If you're in violation of the laws:
Mark: "My tip would be to contact someone with a look like yours. Be as truthful as possible. Media is cultivated. Advertising is a process where the stories and characters are cut out. People are removed from the story. I would advise you to oppose the method and do not be afraid to tell the world what it's like.
The first film I shot as a collaboration with Apple I made an actor who was playing on the tablet. He was enjoying himself using the tablet, but when the film had been completed everybody was wondering "What was he playing with?" We always tell our kids, "Oh, can we smash this? Are we using the correct equipment? Are I able to create an Ice-Cream Cone?" Make the cone real. Stay true to the tale and also in the stories we are telling. That's what draws people in and makes the characters and stories captivating."
When integrating the product
Mark: "How you see the film's finished product has been carefully made. The whole film was in the spirit of the story. The goal of my film is to include items as the central element in each scene. I tell a story of the item, then I create scenes with products. It should assist in helping create the kind of individual we want to be. When you weave the product into a tale like this it's not an object of curiosity. It's a part of the story you are telling."
On taking risks:
It is essential to prepare yourself for the possibility to enjoy yourself and establish a a lasting connection to your business. My opinion is that this is one of the most important reasons to be risk-averse However, it's crucial to establish a strong connection with those you will have to take off. Advertising can be shielded and shielded from work. If you remove just one or two layers, you are competent of communicating with them, you're just like the individuals."
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