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The reason why instructional videos could be an important factor in the success of events |

Jul 1, 2023

It's getting more and more difficult convincing people to attend to your events either in person or online. If your landing pages' promotions email, social media posts aren't getting your event enough registrations you'd like, it could be time to look at the ways that video could generate enthusiasm and interest for your event.

videos that educate are a great way to assist people in understanding the importance of your event. Instead of having a site which has paragraphs detailing the specifics of the event, you can send a punchy video with the intended audience. It can spark people's curiosity about the topics you'll be discussing during your event, offer details on the venue and respond to questions frequently asked and then show the importance of your event with visual story telling.

In the beginning, generating anticipation prior to the event isn't easy, but it's much more challenging to keep the interest going after the event goes live. Virtual events are rated with a no-show percentage of 35 percent. In order to encourage attendees to log on and participate throughout your event, it's essential to develop a campaign that excites attendees, educates them and inspires them to attend.

In this article we'll provide ideas and tutorial videos to aid you in creating memorable FOMO-inducing marketing campaigns.

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What exactly does an instructional video mean?

Five ideas for pre-event instruction videos

Videos for events prior to the event can set expectations for guests, and hypnotize the attendees and make your event easier to reach. Furthermore, 47% of marketers believe interactive content is among the most effective methods to attract leads.

Looking for inspiration to get you started on creating excitement for your next celebration? Here are 5 suggestions for how to create excitement by using video tutorials prior to the occasion.

The walkthrough tour will show the location of the event.

Videos you've made for the event will create excitement. The sharing of a guide for your event can be a great way to make attendees aware of the agenda. Also, they can be a way for attendees who don't attend to get enticed enough to sign up.

Brian Cole, the founder and chief executive officer of the creative production company edgefactory says that walksthrough videos for venues are the basis of a new series designed for helping people prepare for an ceremony.

"This video might include pictures of the location where the event will be held to get attendees eager to get out, important factors that will inform and motivate people, as well as the call to action to register," he says.

"Then we produce different videos like explainer videos about how to register for an event, or instructions on how to join or download an application for the event, or perhaps a list of the top 5 things to be aware of prior to attending the conference."

In the case of Atomicon, a British-based marketing event, Atomicon launched the video clip that gave prospective attendees an idea of the venue, the ambience and different events. The message at the end is an invitation to take action in order to boost the number of attendees.

Live FAQ

Are you constantly receiving the same inquiries concerning your occasion? Create a live Q&A in which people are able to submit their questions in real time. Give details of what participants are likely to experience at the event and why they should attend in the first place. Also, when the event will start.

It's simple to make interesting and useful Q&A with video. Once you've recorded your Q&A it is possible to edit your video and then incorporate it into a template which is customizable, then add videos to the channel that you like.

Screen recordings of the program walkthrough

Interactive maps

It is important to inform guests on how to get there? Where is the stage for keynote speakers? or the location where the celebration following the event will be held?

If you're hosting a big event that is mainly person-to-person, an interactive map may help the attendees to find the location prior to arriving on the location.

Video Infographic

A animated infographic or instructional video can be a way to explain the schedule of your day's schedule.

Event organizers could employ animations that inform guests on how they can choose and book different events. It is also possible to make use of infographics to describe the reason behind your event.

There are four ideas to live-stream events. videos for tutorials

The process of planning an event is fraught with some unpredictability. The online registration process is only two clicks therefore it's hard to believe that registration has taken place. Though thousands could have registered for your upcoming online conference There is no assurance of attendance until the start time and when you log in.

And, what can you do to ensure that people stay engaged after they've been in your online event?

Marketers need to grab the attendees' attention by showing how the conference isn't just the opportunity to gain knowledge of new information, but also an opportunity for engaging with speakers and making connections with other attendees.

Make sure that you keep your virtual and in-person participants entertained during your celebration by using these helpful videos.

Demos

Demonstration video clips are a great choice when you want to show a product in its use. They typically make use of original footage to showcase a product through tests as well as un-boxings. They can also feature someone explaining how to utilize features of the product.

If the event is a formal one the demo video could be played at the beginning of the event or during an advertisement break.

Tutorial

At the time of the event, presenters can share a pre-recorded tutorial video. The tutorial video will show people a new skill, such as how to make use of a specific feature of the product.

It could also be a masterclass with a speaker on the process they used in order to attain a certain result.

Record a screen-recorded video tutorial

Screen recordings are now an increasingly popular element of advertising campaigns. In 2022 57 percent of video marketing professionals created screen-recorded videos.

There's no surprise as the reason why videos are a simple method to display instead of informing viewers. What's crucial is editing the video effectively so that they appear genuine and professional, as opposed to unprofessional. If your event is focused on technology advancements, screen-based recordings could help illustrate the various functions and usage cases.

Live stream Interactive sessions

Do you want your participants from the outside world to be part of the live streamed events? Live-streaming events should include interactivity so that everybody is able to participate. If you're planning to host an event that is live and has speakers, be sure to include live polls, live Q&A or networking sessions to encourage both participants who are on the internet or in person to participate.

7 suggestions for marketing after-event videos

Content from events that is top-quality can continue to be enjoyed long even after the event's end. Excellent event-related content created by the speakers, topics and discussions have the ability to keep participants engaged all the way to the next event. Event managers should aim to establish brand recognition by providing similar event-related content that is always relevant to ensure that participants are eager to attend the next event.

It is possible to go above and beyond the standard event highlight video to help your audience continue to grow through the video ideas for online usage.

Key Learnings Video

In the aftermath of the event, it is possible to provide short pieces of information that will help attendees retain the main points of the day, or even the entire session.

Brian Cole of Edgefactory explains the importance of creating video recaps that help keep your event going for a long time after everybody has left for home.

"After the ceremony, we offer an overview of what took place at the event including interviews with the key presenters at the event as well as sponsors or often the organizers thanks to those who attended," he says.

"This lets viewers recall the lessons they gained from the event, helps people remember the value of the event, as well as getting participants excited for the next event" the expert says.

Brian's firm, Edgefactory, recently produced an event highlight film to promote the IT operation conference 2023 Quest as well as cybersecurity conference. During the clip, the host talks with participants, speakers and the organizers of the conference about their reasons for attending, their key experiences, and the lessons they've learned from the conference.

Event recap video

Videos that recap remind participants of the good experiences that they took by observing your experiences and motivate attendees to become eager for what is to come in the near future.

These are also an excellent method to reuse your material from your events and also to extend your audience to social media sites. Recap videos can include an assortment of reviews or highlights of the events, and also strategies for the coming year.

Lori Hall, co-founder and head of the creative department at the multi-cultural marketing firm Pop'N Creative explains how the video that she recorded of the event was able to increase the impact of an event that was a one-off collaboration with Hulu and Hulu in New Orleans.

"We proposed a recap video to guide customers through the specifics of the journey. Hulu released a recap of their day's events on their brand social handles. It was designed to generate online impressions, and later upgrade those figures." she adds.

"The Rink at the Hulu Motel was a audience of 8.1M that was amplified by our celebrity influencers, celebrities and VIPs who shared their experience through social media. It was the Rink @ The Hulu Motel on their networks."

The recordings of speakers

Did you attend an event where you learnt an interesting thing, but forgot about the information a few days later? We've all been there. us. To help attendees apply the knowledge they gained at your conference, aid participants by recording speakers on demand.

Provide a link to the recording of the event in a follow-up email a few days following the conference. The link should make it easy for them to locate what they're searching for by subdividing audio into chapters, and providing an unwritten transcript.

Semrush's Global Marketing Day, the firm uploaded recordings of their keynote speakers on its site. Users of their website can watch the recordings for completely free.

Screenshot from SEMrush event on demand page

Interactive video quiz

Gamify your recent event and give participants a chance to win prizes and showcase their athleticism by taking a video-based interactive quiz.

The quiz could take place in the wake of a keynote presentation or following a whole day of events, or async once the event is complete.

Create personalized videos

Instead of sending a generic text-based email summing all the highlights of your event, make a video that is personalized. Make sure you are smiling, thank your guests for their attendance and discuss your favorite moments of your celebration.

Training videos

20% of the people who attend online events solely to learn reasons. You should tap into their enthusiasm for learning by posting instructional videos right after the occasion. Based on the information in your keynote speakers' presentations you are able to develop an outline of the suggestions as well as top methods and key learnings.

Alternately, you can ask your presenters to make short, 10-minute webcasts of training sessions which loosely mirror their presentations.

Follow-up Q&A

Participants are able to submit concerns prior to the Q&A session and may ask them to be present.

Online course bundle

Repurpose your event into an online sequence of classes. It's a fantastic option to ensure your event won't be forgotten. It's also a way to get people who aren't attending your event involved.

It is possible to offer the course bundle for one payment either as a month-long subscription. These course videos will also create brand awareness for your next events, and can encourage registrations.

Start creating your own instructional videos now.

videos that teach you could aid you in promoting the event at any time throughout the process. They're an effective way to create interest, draw people in as well as encourage prospective guests to join. The most effective way to create instructional videos is to understand the audience you are addressing and then share them with videos which entertain and educate the audience.

Are you ready to increase your online event participation to a new level?

Video for event marketing instruction FAQ

What should you be aware of when creating a successful promotional video for your celebration?

A good promotional video should provide a preview of the event and build enthusiasm among prospective guests. It can help build anticipation about the event's schedule by providing walkthrough videos, sneak previews, and some highlights from past editions. Your promotional video must be brief and simple so that you leave viewers with a desire for to see more. What are the advantages from events-related marketing videos?

Video is among the most efficient event ways to let people envision your occasion. Make use of your video marketing to build excitement ahead of the event, engage guests in the process, and increase reach after the event has ended. What is the most important thing to consider when making the video to promote an celebration?

When you create a video for an event, make sure you have an outline. Make sure you are clear on your goals, regardless of whether you're aiming to increase awareness, increasing the number of sign-ups and inviting people to attend from their home. To avoid overspending, set a sensible budget and stick to the plan.

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