The reason Storytelling Collective is Helping 12,000 RPG writers unlock their creativity
Ashley Warren fell in love by stories as an young kid. She'd submit tales of her own imagination to local libraries' contests or even write for her school's daily paper. It was decided she'd like to be an author, at least in some way.
She had a dream in college, where she would pursue a degree in English literature. Her journey continued to graduate school, which led to the master's degree in literature studies. Through her educational journey as well as her writing career, Ashley discovered that she was drawn to the relationship to education and writing over all other pursuits. She was the most happy and relaxed as she became the definition of a "lifelong student".

"In my soul, I've always believed that I'd love to return to the happy middle. I'm passionate about providing educational opportunities that extend beyond the traditional school system since, particularly for those who are adults There's no excuse to not continue to learn and grow" she declares.
Ashley was the instructor of English in a town college over a couple of years. She was able to make students become enthralled with writing within a setting which did not have enthusiasm initially to write. Although she wasn't aware at the moment, this marked the start of a path for the future of what she could do in the near future.
"I found out how to design through the process of creativity and it gave me the most amazing base, which I was able to later transform into online education programmes. Online learning is an incredible tool since I'm an educated background as well as an unorthodox and traditional approach to writing and studying. I was able to create such chances for the world's population ."
This realization led to the creation of Storytelling Collective, an immersive educational program that is specifically created to assist those who possess an aptitude for creative thinking. The first occasion Ashley started RPG (role-playing game) writing was for Dungeons and Dragons that she found her niche.
In the past year, Ashley has welcomed over 12,000 new members to their Storytelling Collective community -- and the demand for her classes is growing exponentially. What has she done to achieve this.
She embraced her new area of study
While pursuing her personal Dungeons and Dragons (D&D) adventures, Ashley realized that no created RPG program that was structured was available. As of this time she was already creating the biggest D&D player, yet she wanted to take her game even further into the next level.
Many people had emailed me seeking advice on things like "How do you begin to complete your task?" What are the best ways to start getting your feet on the ground? What tips do you have for writers?' "I discovered the need for assistance with this," she recalls.
"So I wrote an email sequence that was short in size, yet somewhat informal and was influenced by my personal writing style. I made it available via Twitter and said"If anybody is interested to organize a writing course, I'd like to connect with your."
Ashley had hoped to get more than a dozen individuals to join if she had luck. In less than a month, she had more than 500 potential members who were eager to sign up.
"That was when I felt like"Oh I'm glad that there's something happening here. It was an exciting encouraging and inspiring point. Everything started to click immediately," she says.
"I discovered that there's an urgent need for this particularly for the Dungeons and Dragons world, due to the wealth of information on how to instruct players on how to play and conduct the games. There's also a lot of information of how to best publish and publish the game."
After identifying her niche in the market, Ashley didn't waste any moment and signed up for the program she registered for in the year 2018 and began her online journey.

"My goal when I enrolled into this program was to support my students in finding their own methods of expressing themselves in the D&D community. There are a variety of paths that you can explore -- This isn't to suggest that there's a superior way to go than the other, but sometimes those who are seeking support want to know that they are helped by someone else," she says.
"Right from the beginning I was able begin putting together some planned workshops and email series that eventually brought us to our current place. This was my final option to make that initial decision was motivated by the desire to instruct in my own method, which is the reason Storytelling Collective was born," She explains.
She remained an active part of the crowd she attended.
The difficult job of building a genuine and committed community. Ashley started at the point where she was most at ease with the group she was part of.
that I was active with my audience's group before launching educational material.
"A part of my initial organic growth comes from my having invested my efforts, time and energy to the local area. When I was able to begin my online classes, there was an audience that was engaged."
Then, Ashley's thoughtful strategy of creating audiences has encouraged natural growth. However, it also provided her with the foundation she constructed his Storytelling Collective on.
"I've always dreamed of being able to set up an open and friendly environment for writers. It's been my experience that writing can be a very isolating and insular even when you're doing it as part of a group. You're lonely writing an individual piece of work inside your small silo." she says.
"Storytelling Collective breaks down the barriers and provides writers with access to a global support service. Our writers are always told that we are the authors we consider to serve as their cheerleaders . They know there are many cheering on them to get their projects completed and publish their work. permit you to tell your personal story ."
She integrated her insightful and compassionate mindset to her strategies for marketing
Ashley's deliberate approach did not end in the beginning, and was a constant element throughout her methods of retention. In the beginning of the existence of Storytelling Collective the founder relied heavily on the power of the word of mouth and was helped by her involvement in her neighborhood.
"For all of my strategies for marketing, I don't think it's enough to join an organization, offer the tools, and then hand it away. It's essential to be an effective community organizer , and reciprocate that assistance with the programs of others and also through merchandise" she adds.
"During the initial rollout the focus was on the word of mouth. It was an amazing time to be a part of the story, and I'm certain that this is because I've been in the neighborhood for a while. It was not like I didn't have a few hours of use. I'd stopped by to share materials, collaborated with others before as well as been participant in large-scale initiatives. That's what made the advertising to stand out."
After launching several writing competitions, Ashley began to roll out her own strategies to promote her business. The number of her email subscribers has grown gradually over the course of Storytelling Collective, primarily because she doesn't insist on a lot of the marketing aspects.
"Email marketing is something I believe in strongly. I'm in the process of developing an additional application that is based on email. It's a collection of education resources which are available for download since I'd like to have an email list which isn't just about advertising," the author explains.
"Even even though our goal is to involve people with the Storytelling Collaborative's programs but I'd like to create an educational foundation that reflects the type of education that students can expect from us and our programming. The programs are for free and show the creative power which will allow our viewers to learn about our philosophy of creativity in writing and the craft in writing ."
If you're looking to market through social media platforms, Ashley is wary of only using one approach or the social media site. She is of the opinion that email marketing can be an effective method to establish a relationship with clients and increase the chances of keeping them.
"Email marketing" is a highly effective tool, especially in considering the changes that are happening in the world of social media in the current. It's extremely unpredictable, and it's hard to be a dependable social media platform you love, since you never know the moment that you'll be required to change everything. If you're on an emailing list, you can bring your subscribers everywhere and will get a better connection to your target audience. "
When she does employ conventional methods of promotion, Ashley reiterates the importance of testimonials. Similar to word-of-mouth marketing Ashley concentrates on pupils' own experience as the primary marketing point.
"When you're trying get participants to sign up to the length of one month within your course, the best way to make them persuaded is to tell an experience that someone else had of being happy during the course. It is my goal to make use of the power of word-of-mouth through testimonials and the experiences of my students. It's something I'm able share across every platform," she explains.
"Overall The approach is multi-factor. We are constantly changing our approach to find those areas in which our viewers are engaged the most. I've conducted a lot of market research and worked out where educational material is missing in these community-based storytelling . I've also figured out the best way to meet this demand. ."
The author tapped her experience in marketing content in order to create"the "long video game" sale funnel
As well as managing Storytelling Collective, Ashley works as full-time content strategist. Ashley has not just led into new areas of growth in her followers however, it also gave her instruments to be able to emphasize her values within the methods she uses to retain them.

"Everything you do is a return to an optimum level of knowledge. From the experiences I have been through, I've learnt to play a long-term game in my interactions with my audience. When someone signs up to our mailing list for emails but they may not instantly sign up to our mailing list. If I am able to maintain a constant interaction with the person, I'm creating rapport and developing a perception," she explains.
"Storytelling Collective" takes a distinct position on creativity. The anti-hustle method is our method of creativity . Our beliefs are that the work you put into your work will become integral to your day-to-day life, but should not be a component of your everyday routine. We'd like everyone to take part in the same mindset when they're member of our team as part of our community ."
Ashley declares that for some users, it may take a little longer creating this approach to meet your specific requirements. However, the constant communications she provides in her emails effortlessly reflect the ideals that are the foundation of Storytelling Collective as well as aid in solving problems with her clients.
Our goal is always to develop a unique problem-solving approach that is the base of the advertising we use.
Ashley is of the opinion that, when it comes to any form of marketing that involves media, it's essential to know that it's not comprised of instant revenues and is more of an exchange of perspectives and the creation of relationships. According to her experiences that strategy, which is a lengthy game, is crucial to creating an enthusiastic, loyal, and engaged crowd.
"Immediate conversions through using advertisements or social media could help in the marketing process however my goal was always to retain. I'd like to grow the amount of members we have and to ensure that customers are enrolled in at least one or two programs -instead of entering our funnel and then leaving after having finished.
"I always try to contemplate 'What's my future strategy What's my long-term plan? Naturally, my aim is to get people to sign up for our programs and services however my first goal is to help them be part of our family in the long run. We want to help start them on the process of developing their own creative abilities to achieve success while feeling at ease and motivated. Our ultimate goal is the course we offer is just one piece of the overall puzzle. ."
If you want to go one more step Ashley believes that prioritizing the building of community over sales is essential during the selling funnel.
"It's vital to assist those who feel they're an essential component of the community. Furthermore, it's important to give people the sense that they're part a real community who are on the other end of the battles. The fact that there isn't a nameless corporate to back our company. We're simply a tiny group of individuals who are passionate about the work we do." she adds.
"We endeavor to make sure that everyone realizes that they are in the background. Our goal to achieve is helping students to achieve their goals. That is the crux of all of our sales and marketing ."
She used an approach to learning based on projects for the purpose of designing her curriculum.
Storytelling Collective's primary product began with an email-based course Ashley developed entirely on her own. Moreover, she could design the course using her expertise as an English instructor as well as an experienced author.
The author shared the process of her creation with her growing audience through numerous emails over the course of around one month. Ashley has since identified this initial release as the "D&D short Story Adventure" in which she explained a process for brainstorming, detailed the process she used to find inspiration through music and mood boards and provided a viable structure for completing a project within a month.
After this initial success, Ashley quickly realized that the teaching of projects was essential in creating an effective course that could keep students interested from start until the end.
"All of my instruction focuses on how to keep focused on your idea and see it through.' I'm a firm believer in the concept of project-based learning which is where students design a tangible product towards the end of the course. It is my opinion that there's not an all-inclusive solution , but more so a sample method of imagination that provides students with an idea of what they can do," she explains.
In order to develop her primary course, Ashley recruited eight other experts she'd known through their D&D group. They wrote courses based on her fundamental structurewhich later became the four elements of her class.
"The four-part approach of walking the participants through each step of the process , while offering guidelines, templates and feedback is a huge accomplishment for us. There have been thousands of participants complete their writing assignments after the course. Furthermore, thanks to the application of this model of learning through project each of our students is able to leave at the end of the course with something they could contribute to their portfolios of writing" she adds.
She was a strictly non-passive model of communication to increase the rate at which she completed her courses.
In addition to the extremely effective learning method, Ashley implements a very mindful model of communication with her students through the entire learning process.
"I am a firm believer of having regular check-ins with my students so that I can help my students keep their focus and be confident that they will be able to meet their next achievement. It is a good idea to check in with the help of the word count is extremely effective. I give realistic targets that you can aim for as If you're capable of breaking up a huge task into small pieces that make it more doable and you're striving to achieve your goal," she says.
"I will also establish an writer's accountability group, that will evaluate how everyone's working, discuss comments and suggestions as well as inspire fellow writers. It's incredibly motivating knowing that readers are eagerly anticipating the joy of reading the work you've written. It's essential to assist my students focus on their goals while teaching them the skills to conquer any obstacle that they may run across."
As a writer Ashley is aware that obstacles to creativity are common -but because of this she can channel the strategies she's devised to conquer the obstacles into actionable guideline for students.
"I talk a lot about having a set of tools that you could draw on in times of crisis. It is my goal to inform my students there are a variety of instruments you could include to your toolbox. There are a few that might not be helpful and that's why this kit is an instrument kit in order to ensure it's possible to put on a wide range of instruments'" she explains.
"Above all, I would like my students to be aware of my presence and requirements. I wouldn't want students to believe that they're in the hands of their own imagination. Instead, I'm with them all the steps of the process."
" has brought that goal into existence."
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