The Playbook for the Creation of Instructional Videos

Feb 4, 2024

Classes online require lots of work and can be an extremely difficult process, particularly if you're producing a large amount video tutorials. How can you accelerate your production and design process? Stories can help you speed up the process. Stories can speed up the process. Elise London is our expert in the field of video and she creates every single one of the courses in internal or marketing that we provide. London says that the most important aspect of creating online learning programs that will engage the students is to use stories to communicate and arrange the information.
    The ability to determine the primary story that must be told on the subject and arrange your material using methods of storytelling that utilize the hero's Journey will change the game. How do you design your own strategy for managing and designing an online course that's effective and needs the right tools you'll require.

Jump ahead:

Select the subject you think is best for teach online.

There's absolutely no reason not to develop an original, innovative and original idea for your students.
   
    Select a subject that has been successful before. Public perceptions as well as the goals you wish to achieve will help. Here's how:

Find out what's happening today.

Make use of instruments to analyze the quality of data, for instance Google Analytics to find high-performing books. You can find an eBook on the subject that has been extremely successful? Consider expanding it into a detailed video course.
   
    You can also examine your list of email addresses for topics that are perfect for you to study online. Also, you can have the identical survey made available on social networks (if there's an active user there) and also to any communities you're a member of.
   
    It is important to find an area within the program that is relevant to your needs.

It is important to put it on the deepest section instead of in the wide.




    What's the solution? Consider the emotional challenges an audience must face in discussing a subject.
   
    Do you have a question to raise?

  • What are the issues facing readers when trying to solve the problem?
  • Do you experience any symptoms which make you feel uncomfortable? Are you in need of help to get rid of?

If you decide to live stream for example it is possible to experience anxiety in the initial stages of creating for an online stream. The topic of discussion for the class could be "How do you set up live streaming quickly?" up live streaming to ensure there's not any overflow."

This will help you to find the title of the program.

In deciding on the names of your class, consider how your target public thinks about the topic you're working on and include this into your name for the class.

The design and layout for the online course

Elise recommends using the narrative of heroes as the basis for your online course. The story comprises:

  • An answer to the problems which students have to face. Find these by asking the right questions on the content of your course.
  • assists them in dealing with difficulties and coming up with solutions. This is the perfect opportunity to split the issue into lessons and parts in videos that teach students how to answer the question.
  • Allowing them to have the ability to change. Give them tools such as templates, checklists and various templates to help them implement the knowledge they've learned.

Learn how to identify your intended audience's requirements and objectives while making plans and organizing your event:

Learn about the kind of questions your intended public might be able to ask.

It is not a good idea to think about it. Instead, follow these steps:

  • Explore Reddit and Quora to create an index of questions which are often addressed.
  • Surveys and phone calls to students seeking direct responses to questions.
  • Answer phone calls made by customers of support and sales personnel for general queries.
  • Discover the top-selling page index on Amazon for a better knowledge of the problems they have to discuss in relation to their studies.

If you've conducted webinars online which dealt with this subject It is possible to review the kinds of questions that users have inquired about data, which could be utilized to aid with your research.

The course's subject could be broken down into buckets

Woman recording herself with smartphone. Image reads, "Concept > modules > video lessons"

Next, you'll use the topics and problems of your intended public and break your topic into segments that build on each other as you progress through your educational process.

"Instead instead of stating to me that you're going to demonstrate the usage of an interactive software' (which is a broad one I'm unable to comprehend) instead, you should have the ability to say "We're offering you an elementary program and an advanced or intermediate level of capability. So, the topics (for the online classes) could be divided into three classes." Elise London, Senior content production manager

Cut the "disparate concepts " into smaller pieces to put them in buckets to make sure that when you look across the field from a different angle the field appears to be easier to manage."

Pro tip regarding course structure

It's crucial to define the structure of your class in order to make sure that your class can satisfy the requirements of your students at every step of their journey to mastery. It's very easy to give excessive information, which can leave students lose their focus due to the burden of detail (a cognitive bias that assumes that all students are just as educated in the same way as you). Review the format of your class to ensure that your class is easy to follow.

The video lessons will be timed

  1. It is essential to address the issues your students face concerning the concerns that the video lesson can tackle.
  2. Respond to questions by giving answers to the problem that they're dealing with.
  3. Have a look at the video, and provide further information that can help students to make the necessary changes.

Videos on demand that have been written

pro tip

Script generator gif

Shooting your course video content

This will require an equipment

If you're looking for the best manufacturing and setup equipment, then you'll need:

  • Camera for your microphone (two at the minimum) and an additional three or four point kit for helping to lighten the load.
  • Learn Management System (LMS). It's the software used to create instructional videos which are readily available to students. Examples include: Teachable, Podia, and Kajabi.
  • . A video streaming platform online for free that lets you record with no ads, hosting or advertisements and edit. There is the option of adding interactive parts to your video content, which can help in the upload of educational reasons onto your LMS.
  • Teleprompter. Screen device that displays words on the screen, with a particular order so that it's very easy to utilize the screen for video capture.
  • Music pedal. An affordable, foot-operated keyboard that lets you alter the direction of slide that is displayed on your monitor.

How do you create the ideal film production environment

Elise suggests:

1. Beware of lighting sources which have high ceilings, such as fluorescent lamps.

The shadows could be shadowy across your face. The flash of light could be visible and produce an emerald-colored tint that can alter the look in the footage.

2. Record the recording in darkness in complete darkness, with no light source

The patterns of natural light change in daylight. If you're making videos of long time and the lighting quality isn't as clear in the way it should be, Elise warns. Additionally, it could create problems when you decide to move a portion of your video to a single.

3. Set your cameras at different angles

The camera which is next to the previous one isn't capable of "just help with editing" (which is a great feature when working with an application script, when you're able to complete the entire editing process within a single session) it also stops pupils from looking in the direction of the instructor."
   
    "More important, a different camera could be utilized to disguise cuts" Elise adds. "So if you find that the message you want to convey isn't visible in flash, the most effective method to cover up cuts is using B-roll or cutting it with another camera."

4. An uncluttered background free from any debris

Avoid bright colors such as magenta, orange, and yellow because they can create reflections that can confuse viewers. Select neutral backgrounds like deep grays and blues along with gentle white. These backgrounds are gorgeous to look at using your camera as they permit you to view.

Recording your online video course

It's normal to feel the sensation of anxiety. If you've put in a huge amount of time in creating your list as well as writing down the instructions of your list, there should not have any difficulties.

5. Use the Teleprompter

Teleprompters are a great method to avoid sitting in a screen that isn't responsive trying to keep track of the job you'll have to complete during the next.
   
    It makes recording easier and aids in editing "it helps you maintain eye contact with the camera when you're watching the screen of the teleprompter" adds Elise.

6. Use a pedal to change the music between slides

"Instead instead of an instrument or a keyboard, it's evident that in your hands, you're in a position to utilize the pedal for music to change the slide you're playing. This is basically like using the USB Bluetooth keyboard with a left and right. It's not necessary to hold the mouse or keyboard in order for it to function."

Editing videos at-demand

Cut the material down to make it clearer and to provide better viewing experience. Use these best practices to assist professionals:

7. Your text should be as exact as you possibly can.

8. Incorporate B-roll video content your marketing strategy to ensure maximum participation

A way to get rid of the monotony of watching videos that feature talking heads is to change the cameras on a frequent basis.
   
    Additionally, you're permitted to include animations or images to your video or even create customized videos that provide a stimulating education experience.

9. Interactivity Layer

  • Enjoy a build-your-own-learning path
  • Go to the hotspots in video on the list below for additional resources of information.
  • Do not skip sections that have a connection to those sections (useful to make films at-home to help to get onboarded)

Interactive videos boost viewer participation, resulting in better retention. It is also possible to assess the abilities of your learners by test their video abilities with interactive.

Do you have the skills to create your own online training course?

An instructional course that will be well-liked by the viewers. have in common with:

  • Define the issue you're trying to resolve.
  • The information is transformed into a narrative
  • The information must be organized so that it is simple to understand and be able to be followed

Utilize the appropriate tools. This can ease the pressure of creating videos with excellent quality. This will give you a a fun learning experience.

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