The Parisian Classic: Now Online With the Aid of

Oct 12, 2022

In the 18th arrondissement of Paris stands in the 18th arrondissement of Paris is Marche Saint-Pierre. It is famous for its long history in French textiles, it is where important choices are made for the next year in fashion, upholstery, bedding, and much more. This is where tourists, locals as well as professionals from the field go to see the latest fashions as well as the classics fashionable. It's possible to catch a glimpse of an iconic designer walking through the streets, while you chat with a crowd of enthusiasts looking for the ideal new style.

Since 1990, it's in addition where you will locate in the 1990s, you can also find Lionel Tissus Lionel, a firm created by Houri Lionel specializing in wholesale and semi-wholesale fabric. With four shops - French to shop - within the St. Pierre market alone, Tissus Lionel is a constant presence in Parisian textiles.

In 2017, Tissus Lionel sought to expand their presence in the world of textiles through the introduction of their retail offerings on the internet. Their success has become apparent with their partners such as Disneyland Paris, Lido de Paris, and the prestigious Opera National de Paris.

list of partners with logos

Not far from the historic St. Vincent de Paul cathedral and mere kilometers from the Arc de Triomphe You'll also find one of their physical stores the first of their stores, specializing in hobbyist textiles for art and entertainment.

Selling to Paris and beyond: Growing with the rise of e-commerce

Tissus Lionel was a stalwart of word-of-mouth brand and their in-person sales for over 20 years. The company was founded in 2012 and created a simple HTML-based site. By 2016, patrons could review an online catalog and call for orders via the telephone.

Their aim was to be the leader in quality textiles on the internet at an affordable price. They worked with an agency to create an e-commerce platform that was fully functional, and launched with over 900 fabrics.

Not long after they joined forces with noted creator Julien Gerardin to build something that would keep pace with ever-changing e-commerce trends and scale according to Tissus Lionel's growing needs as well as its vision for the future.

The end result was TissusLionel.com, a fully responsive eCommerce site that can meet the needs of both individual and professional buyers.

Through this website and their stores, you'll find wholesale fabrics - from jersey and cotton to felt leather, waterproof choices along with other options - that span an array of interests and budgets.

dropdown menu with a variety of category links

Overall, Tissus Lionel now lists more than 4,500 SKUs on their site.

Selecting an eCommerce platform

Tissus Lionel spent a lot of effort and thought into selecting the right e-commerce platform. The team evaluated a number of different content management systems (CMSs) before arriving at a decision.

The platform has a worldwide reputation. the platform was required to help their existing business as well as provide room to scale. With thousands of SKUs and products, the website needed to be built upon a solid foundation that would serve as the foundation for its developers.

mockup of the Tissus Lionel site

Using the right tools

The extensions are an important feature to , Tissus Lionel uses several on their website. In order to pay for transactions, they make use of Viva Wallet - a popular payment platform that caters to European merchants as well as PayPal.

They utilize Cubyn to manage logistics management. However, a special API integration is required.

Viva Wallet

Viva Wallet solves these issues which is why businesses are finding it to be so beneficial.

Tissus Lionel came across Viva Wallet through the recommendation of a neighboring merchant - an indication of the value and effectiveness of the system. Tissus Lionel is now using it as one of their top tools.

Beyond the personal recommendation, Tissus Lionel chose to work with Viva Wallet because of the many payment methods available and the capability to connect the online payment system to physical location.

In their stores for retail Tissus Lionel is pleased with the latest payments terminals. On their website, Tissus Lionel is thrilled to accept payments directly from their order page.

  "The Viva Wallet implementation was super-fast," says Tissus Lionel Web Ecommerce Project Manager, Gerardin Julien. "Our conversion rate increased by more than 2% and our funnel for conversion was reduced by only one stage."

Tissus Lionel claims that they've not encountered any issues during the period since they've started with Viva Wallet. Julien added that "the setup process is one of the easiest we've experienced compared to various payment methods such as Stripe, PayBox, and PayPal."

A website that they're proud to be associated with

Tissus Lionel's standards for excellence is the key to their continued success. It's no exception for their website. In the announcement post on their website the company walks users through the innovations they're proudest of.

It includes one-click registration on users' already existing Facebook and Google profiles as well as enhanced security measures order tracking and wishlist features, the ability to request samples, delivery for free locally, and more.

Tools like Viva Wallet make financial management easy for employees while offering an easy way for customers to make purchases. It results in greater more efficiency in operation and a greater efficiency in conversion.

A visit to Paris might not be on your radar However, thanks to this Tissus Lionel ecommerce site - built with and WordPress You can get onto one of the largest global textile manufacturers at the convenience at home.

Watch their site live on TissusLionel.com.