The new feature on Stripe could increase the number of conversions to 77 percent (plus Videos)
Table of Contents
- What do you mean by Link by Stripe?
- How Does Link Work?
- How Does Stripe Link Benefit Your Enterprise?
- Better checkout flow and look
- How do you enable Link to Stripe on Your Site
- Getting set up
- Wrap It Up
- Get Today!
Link from Stripe is now available and is built in to your existing Stripe Elements integration. No additional charges or fees.
If you're a creator located in the U.S., and you're working in USdollars, then you've got an account with Link.
This new feature is awesome due to a myriad of reasons. One of them is impressive:
Link customers purchase four times more often than non-Link users.
In this article, we'll discuss additional exciting statistics. In addition, we'll discuss what the Link feature of Stripe can do for you. We'll demonstrate the way it operates and help you get goingwith Link on your site.
We'll get started!
What is Link by Stripe?
Link is a feature for payment that is available via Stripe Elements integration. Stripe Elements integration.
It gives your customers and members a speedy, easy, and secure option to pay single-click payment across tens of thousands of sites.
Whether it's on your site or another site that has Link enabled, when a first-time user checks out through Link, the system saves the information to be used for any future 1-click transactions.
Link is a certified PCI level 1 Service Provider so the customer's saved information is extremely safe.
How does Link Work?
Link lets users allow secure, 100% secure payments across the internet with a simple checkout procedure only once.
This is a brief explanation of the way this procedure operates...
1. Step 1: Client pays out and stores information about the payment
Your client is redirected to an online store that is supported by Link (yours or another). After they have completed their purchase, they save their payment details and shipping address.
Step 2: One-click transactions are made
If you make a purchase in the future, Link autofills that customer's saved payment info so they can check out with only one click.
Step 3: The customer completes mobile verification moving forward
The customer now is ready. Once they've used Link on a new site or gadget, they'll be issued an unique code. This code will confirm their identity, and also protect their personal information.
How can Stripe Link benefit Your Enterprise?
The research proves abandonment of carts is a big, expensive problem.
In one instance, a research by the Baymard Institute showed that almost 70% of shoppers quit their shopping carts. The main cause of the abandonment of carts is frictionin the customer's buying journey.
This same study showed that close to 1 in 5 customers abandoning their carts due to a checkout process they said was "too long and complicated".
In addition, Baymard found that improving the checkout "flow and design" could save the industry $260 billion in lost sales.
The only method to make those sales is to create an speedy and easy buyers' journey.
Its six-second checkout process this is exactly what Link by Stripe does.
Design and flow of checkouts that are more efficient and user-friendly
Link can make the buying experience as much as 9 times more efficient. And studies show that the Link user experience is so much better that Link users make a purchase 4 times more oftenthan non-Link users.
Since its launch, companies using Link have witnessed an growth in conversion rates by over 7%. It's an astonishing, code-freeway for small-scale online companies to create an entire payment page, and to share it with their customers.
Ready to get it set up? It's easy!
How to Enable Link by Stripe on Your Site
If you're an author, and have access to the Stripe connection, it's simple and easy to set up Link. Simply follow these steps.
Setting up
First, go to your Stripe Dashboard - Options -> Payment Methods. Select the .com platform from the dropdown menu.
After that, scroll to locate the Link payment option, and click the button to turn on the button.
Then, enable Link to be enabled in your settings by going to the > Settings > Payments tab.
Locate your Stripe gateway settings (see picture below), and make sure Stripe Elements are checked.
Then scroll down, check the box beside Enable Link (recommended), and save your Settings.
All you need to do is set! Next time a customer checks out, they have the option to pay via Link.
Wrap-Up
The buyer's journey is a source of friction and is one of the greatest causes of revenue lost in cart abandonment. Link by Stripe offers an extremely simple method to lessen the friction on your site and boost sales on your website.
Simply activate Link on the settings of your Stripe Dashboard. Make sure that it's turned on in the Settings. The two steps above can get you on the path to lots of increased revenue.
Take a look at the Knowledge Base and also the Link by Stripe FAQs to find out more details and start your journey.

Take Action today!
Begin to earn money for your content.
Have you added Stripe Link to your site, yet? We'd love to know how you're doing. Let us know in the comments.