The Most Effective Checkout Page Templates For Your Brand's Website -
The article below is an article written as a guest by Tony Minh Do, Marketing Manager at HubSpot.
One of the most important aspects of your shop is your checkout page. Utilizing a checkout page that will convert more visitors will help you increase your sales. Being aware of what needs to be tracked and also how to address visitors' demands in advance is more beneficial.
This is what we'll talk through today. Learn more about:
What Is an Checkout Page?
The checkout page is often the second final page that your customers see in their shopping journey. It's also the last step before they commit to making a purchase.
Cart abandonment and second-guessing can be big issues here, so you want to make sure that you encourage your clients to stay.
The most effective way to accomplish this is through providing customers with a sense of security. Give confirmation of the following details on your checkout page:
- Information about the customer
- Shipping details
- Billing details
- Order number for tracking
- Price and payment information
In providing this information in a straightforward to read format, the customer can verify the information they require to proceed with the purchase.
Most of the time, you'll want a one-page checkout that makes customers feel at relaxed. The amount of pages could differ based on product type. Make sure that the submit button for payment is easy to locate at the conclusion.
The reason why checkout pages should be optimized
Optimizing your checkout page helps provide a seamless checkout experience. It concludes the customer's purchasing journey and helps you continue to establish trust with them. So, it is important to set high standards for your customers , and then meet their expectations.
Doing this may end up costing you the sales. A typical abandonment rate for carts is roughly 69.82% in all sectors.
Additionally, research conducted by The Baymard Institute on abandoning carts found that a lot of reasons why a buyer doesn't finish their purchase are also related to the checkout page. One-third of those polled said the process was either too lengthy or complex, and 16% said they weren't able to estimate the total cost upfront before making a purchase.
In contrast, optimized website checkout pages give a smooth checkout process that is able to address customers' problems and increases conversions.
It's crucial to ensure that each stage of the checkout process sensible and doesn't waste customers' time. A simple change such as going from separate first and last name fields in the name field to a single name choice could make a difference.
You should also avoid adding strange, new fees or fees that change from the product page. This can entice customers and prevents buyers from buying.
The other design aspects can also help to improve your site's checkout pages also. Consider, for instance Do you make the most of white space? Are you placing your call-to-action (CTA) in the top of the page?
And more importantly, does the checkout process run smoothly both on desktop and mobile devices?
Barilliance found that 85.65 percent of mobile shopping carts were abandoned in comparison to 73.07 percent of desktop carts. Since more of the traffic is mobile devices, it is important to make sure your customers have a great experience, regardless of screen size.
In the final day, if the design is too complex, people are likely to abandon their shopping carts. The more simple and appealing checkout procedure is the greater chance you have to turn these customers to customers.
What are the KPIs to track in the process of creating a checkout page?
You can assess how your checkout page performs through tracking the appropriate KPIs. Though they may not be able to provide the answer to every query but they can help you to determine what needs to be changed on your checkout site or user experience.
In that regard Here are some of the metrics to keep track of:
- Shopping cart abandonment rate If the rate is very high, then something is probably wrong or confusing in your checkout procedure. Compare your checkout process to other shops in your sector in addition.
- Cost of acquiring a customer represents the efficiency of your advertising efforts. It is not a good thing if it is higher than what a client brings in.
- The value of the customer's life how much will the typical customer invest overall during their time with your business.
- The average value of a customer's purchase: How much does the typical customer pay for an order.
- The average duration of the page: How long did check out be?
5 Checkout Page Templates , and Examples
Now that we've gone over the basic aspects of checkout pages , and the reasons it is important to improve the checkout process, we've got a few examples to give you a visual idea of what to aim for.
These checkout page templates are straightforward, easy, and include the details that buyers will require in order to finish their purchases.
1. Photobucket
Photobucket is an online photo storage service for users who need extra cloud-based storage. The checkout page templates are straightforward, with just the required fields for the checkout form shown.
Pricing is clear and simple to tell users what payment method they've picked and the time when payment will be accepted. Everything can be streamlined into several clicks. This helps reduce cart abandonment.
2. Sketch
Sketch is an UX design-focused SaaS business. While most of its website is full of colorful colors, videos and eye-catching graphics, its checkout page layout is actually simple.
Sketch only asks for the necessary information and shows prices at the top and bottom of checkout pages. The entire page is the black and white. Only a few details like credit card logos add a dash of hue.
3. Adobe
One of the most famous design software companies worldwide, Adobe also has one of the simplest checkout pages to fill out. It highlights the savings which you are able to take advantage of as well as making it easy to determine what the total amount is.
The payment forms are easy and provide a wide range of choices. Lastly, Adobe has a bright blue CTA asking you to complete your purchase.
4. FreshBooks
Freshbooks accounting software offers an exciting twist to the checkout page of the website. FreshBooks has a bit more color than many other brands on its website checkout page, however it makes use of it efficiently.
The credit card-shaped payment form fields are a fun touch that is especially appropriate when it comes to a financial platform. In addition to blue, they provide an alternative pay-now CTA as well as an easy to understand pricing.
5. HubSpot
Not to be left out is HubSpot which is the CRM software business. HubSpot employs just a few colours, simple layouts as well as easy-to-read forms. The checkout design is similar to its other website, keeping everything on brand.
Pricing is clear, but If users are unsure, they can use the chat function that is right there on display.
How To Use for Your Online Checkout
What Should You Do After Checkout?
After having optimized your checkout page, it's now time to begin working on the post-checkout procedure. That may involve the following:
Make sure to send a confirmation email
It is essential to use email at every phase of marketing your item even when web-based visitors don't complete the purchase. Barilliance found that 15.22 percent of abandoned cart emails were opened in 2021. This will help businesses make even more revenue.
You can also mail a confirmation message after your checkout has been completed. That way, the customer is reassured that the transaction completed successfully. Certain mail services automatically send these emails including all the information on your checkout page.
That is:
- Order number
- Order details
- Cost
- Name
- Other important information
Templatize Your Email
To save time and reduce chances of making mistakes Create a couple of emails with templates you can reuse. These also work great with CTAs to connect with customer support if needed and to build confidence with your clients.
Provide All Communication Methods
Nothing increases trust quicker than making it easier for customers to contact you. Add an email address for customer support, a business telephone number, or think about incorporating the event of a ticketing system.
This is also an excellent time to work on some subtle upselling. The goal is to make the client feel connected, so add social media links and provide a newsletter signup option.
Allow Refunds or Cancellations
The ability to offer refunds improves the customer experience and builds trust between you and the customers. If it's hard to stop an order, customers may never wish to shop on your site again.
While it can be difficult to lose a sale however, customers will be grateful for a frictionless refund policy as it is a way to assure customers that they can depend on you and your website to come back in the future.
Also, they'll be more likely to return when they are assured that refunds will be an easy process.
Provide a Method for Feedback
Post-checkout is an excellent location to request comments from your customers. Your brand remains fresh in their minds. Design a contact page or survey which allows clients to leave feedback on crucial touchpoints.
The touchpoints could be like after a sale or after a refund has been given, or when you speak with a customer service representative. You can learn why the customer chose to request an exchange or refund. You can also determine if the customer found the product satisfactory.
Take Action on that feedback
Do not let the applications get piled up. Make sure all of your data is safe to store. Then use the feedback and the KPIs mentioned earlier in order to continually improve your website overall and the checkout functions you offer.
Last Thoughts: The Top Checkout Page Templates For your brand's website
Even though a checkout template may appear simple, there's plenty of thought behind the details of each one. It is important to offer an instant proof of your process to your customers, but you aren't looking to overload them with information.
The design trends of checkout pages are continuing to be minimalistic, making it easy for customers to verify the details without being caught up in the flashy visuals. Additionally, features like sign-up for emails or a refund policy may fit in, but try to keep them in line with the rest of the page.
