The Method Millie Adrian Made $400K by Training aspiring social media influencers
Millie Adrian is on a mission to teach future social media influencers how to make money on Instagram.
Her passion for creating content began early; in 2008, she launched an YouTube channel along with her young brother. The channel lasted for 9 years. "It was pure enjoyment," she says. "We produced hilarious videos, skits, as well as mock-ups. We also tried various ways of living our lives. ."
She was offered a corporate job in her early 20s, she wasn't fond of the creative way of making videos offered her. It was at this point that she decided to start her own Instagram blogging on top of the normal 9-5 job. The blog was advertised as a lifestyle blog and shared "anything and all things" uploading photos of food, fashion coffee, travel, books, wine and even her dog.
Her account, @itsmodernmillie, was growing rapidly, and she began receiving various questions from her fans. They were interested in knowing why she was expanding, how she was able to take specific images and how she achieved such a high level of engagement. In order to provide her viewers the best possible answers, she decided to launch another YouTube channel. Then, teaching people about Instagram turned into her specialization.
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"My YouTube was growing rapidly and after that, my Instagram began to expand which led to a snowball effectthat helped more people," she explains. "I decided to see which platform took off prior to deciding to go with the platform that was profitable. But, all of them interacted with ease over a ."
In October of 2019 , she resigned from her job at the corporate firm and made the decision working full-time on content. In the time since, she's established an Instagram following of 117K, the YouTube channel boasts 246k followers and- following the launch of online classes in 2021 -- enrolled 600 students, and earned over $400,000 in revenues. "Next year I'd love to hit seven figures."" She says, beaming.
Here are the 10 ways she earned more than six figures over her first 16 months of marketing her courses:
Skip ahead:
- She listened to her instincts
- She launched three different classes
- She did market research to identify the most appropriate price
- The content she created was as a response to what she believes her intended audience wants to be able to hear.
- She strives to continually improve the learning experience for her students.
- She was kind in sharing her expertise
- She designed a straightforward sales funnel
- The instructor offered freebies with each course
- She was able to fight off burnout
- She is unchanging
Her gut instinct was the one she followed
As a part of her work, Adrian created content for Instagram along with YouTube at breaks. This outlet began to reignite the fire of her imagination as she began to crave for more time.
She was happy with her 9-5 work schedule however she was aware of the "gut feeling" of knowing that she was bound to go on. "I couldn't sleep because the inside of me told me I had the potential to dream higher," she shares. "I realized there was plenty more to offer me within the ."
She decided to quit once she made at least half of what she earned as a content writer for a firm. "Everyone is going to have a range of requirements to make for the shift," she says.
Once she achieved this target and was able to meet it, she left the company she was working in and jumped into the world of self-employment on October 4th, 2019. With a hearty following and an extra hour to work Her next decision to take was an online course creation.
She has launched three different classes
Presently, Adrian has three courses including The Modern Influencer which is her highest priced course, priced with $997 dollars. It also includes Email List 101, which is an intermediate ticket course priced at $297 USD. The third course is The Reels Roadmap, which is her least expensive course at $197 USD. All of her courses teach students how to develop as an online content creator However, the Contemporary Influencer course is the principal focus.
The original idea for Modern Influencer was a course that she started in June 2021. was initially launched in a six-week group coaching call that cost $597. She then decided to turn the course offered to groups into a 3-month one-on-1 coaching service. But, Adrian soon learned that she wasn't able to teach hundreds of people one-on-one. Adrian decided to transform"The Modern Influencer" into a recorded course.
While searching for the best online platform for hosting courses, the one she picked was because she'd completed many online courses and as a student, was among the top options.
"From the perspective of a student this is the most efficient approach to learning, and also the most simple."
In addition to providing three classes, she also has additional materials available for sells at checkout to increase sales. These include Pitch email Templates, Pitch Slide Deck Template and Kit Guide for Media, Kit Guide and over 100 Caption Ideas.
She carried out market research in order to find the right pricing
When it came to pricing The Modern Influencer the course that she created, she conducted market research; she was interested in knowing what other creators are charging for similar programs and the content she created with their help. "I looked into what other creators were teachingand also my teaching methods more than they were," she claims.
"I haven't found any course that could teach companies and Instagram collaborations, and mine combined the two," continues Adrian. "That's how I was taught how to calculate the right price ."
Her content was designed according to the needs of her viewers desired
Adrian designed her courses and not on things she wanted to instruct and what programs were not readily available.
She asked the audience if they had taken a course via Instagram as well as the things they'd like to learn but did not. In the next step, she designed The Modern Influencer's syllabus by "brain-dumping" everything she knew onto sticky notes. "The table was stuffed with sticky notes" she laughed.
She went through the sticky notes starting with A through Z. They provided everything needed for someone who wants to go from having no knowledge about Instagram to being an active creator of content. Each A to Z topic was turned into module, and the sticky notes were turned into lessons. While she says the course is predominantly about Instagram, it's constantly changing each year as she will introduce additional lessons. In addition, she plans on expanding the course to cover lessons for YouTube as well as TikTok since they're exactly what users want.
Every class is taught using a variety of media; she alternates between videos of her talking slideshows, slide presentations, and screen recording. "It depends on the content and the way I believe that the students are able to best comprehend the information," she says.
Additionally, her material is entirely pre-recorded, and does not have a live portion except for sometimes, Q&As which she holds within her Facebook group.
She continually improves the experience of her students
Her Facebook group is the place where The Modern Influencer students are members. Members have lifetime access to the group. It also offers them a space in which they can inquire about topics related to the creation of content.
Aside from the Facebook group and Facebook as well as the Facebook group, she's been playing about with various ways to engage people in The Modern Influencer and is currently thinking of developing an Modern Influencer certification to show that they've completed the course and have been recognized as an influencer. Additionally, she'd like to connect those who've completed the certification to brand deals by providing a checklist for PR. "I would not like to establish an agency. Instead, I'm simply trying to aid those who are looking to move on," she says.
Also, she would like to offer her students an opportunity to join as associates of the course This means Adrian offers students an amount of the price by referring other individuals. "Those are only a few ideas that we're examining, but we want to have an outline for next year's course," she explains.
She was very helpful in her knowledge
Her fans are young influencers which is those who write content and want to be their own online brand.
"I am not working with businesses or any person who doesn't want to step into the spotlight, because the majority of my strategy are about creating an emotional bond with the viewers you are capturing," she declares.
As with her peers, forming Adrian's following required her to step out of her comfort space, yet as she puts it, "you don't grow from places of comfort."
She says she gained followers by making herself available for studying. "For long periods of time I took these free webinars and analyzing how other people's activities were being done," she says. "I instantly saw a change after I purchased online classes that could deliver the benefits I wanted. ."
Her best tip to help content creators grow their reputation is to share their information that they want to impart She strongly believes that content creators should not be the people who control information.
"Don't hold back what you know, share the information you have.Once I said , 'no way', and then began teaching everything I had learned without any intention to be paid, my customers came to me."
She created a simple sales funnel
To avoid being scared by elaborate sales funnels, Adrian made the decision to keep his funnels for sales straightforward.
In the weeks leading up to the day she began The Modern Influencer, she made an application for a waitlist using an Google form. Then, she posted the info on her site and all of her social media channels. Once she had began the course, she was greeted by many people waiting for her confirmation email.
Course designers should steer clear of funnels that scare viewers. She suggests instead that they create a simple funnel such as a waitlist to ensure that they can generate leads and make customers to purchase their course once it's released.
She offered freebies for each course
The sales funnel used by Adrian is more comprehensive and includes free materials that correspond to each of her courses. "When people download the freebie , or engages with it, they'll get put into an automated email that will then upsell the user by sending them email" she explains.
For The Modern Influencer, she has a 60-minute webinar in which she will share the 100-day strategy for Instagram- i.e. every step needed to gain 10,000 followers, and then earn $1000 in only 100 days. Once they've completed the program, people are upsold the program.
In the Email List 101 course, the instructor provides a no-cost 10-page PDF which teaches people how to begin, grow and serve an email list. In addition, for The Reels Roadmap course, the course comes with a freebie which shows people how to boost views, draw attention to themselves, and get their reels to be viral.
She fought off burnout
Even though Adrian's enterprise has grown rapidly it came at the cost of her mental health.
As she put in the effort to get her dream job she became caught up with a gruelling schedule. "I did my best to be productive every hour of every morning," the woman says.
Following a series of anxiety attacks and burnouts over several months following the initial launch of her venture and decided to employ an assistant to manage the back end of her business. "If I'm not creating the content that I want to make, my company dies," she explains.
In the present, she holds an official position as a digital business manager and funnel strategist. She also has an engagement and community specialist as well as a virtual assistant for video editors, branding collaborations coordinator, and an SEO expert, as well as a Pinterest director. Thanks to an entire team, she's managed to create more personal and professional guidelines for self-care. The result? More time to focus on content creation instead of becoming lost in the minutiae. "I've discovered many things about me so that I don't hit these tipping points," she says.
She stays constant
One of the main things that Adrian learned throughout her experience when creating content - as well as her burnout experiences was that this is something that takes time and not sprinting. Adrian suggests that all creators follow this method too, especially in eliminating burnout and creating an organization which will endure.
"You're doing this for the long run," she explains. "You do not need to be seeing the results immediately or require immediate gratification."
Actually She suggests that creators focus on their businesses daily, but in smaller chunks. "It is not necessary that everything be accomplished at the same time," she adds. "This is the longer game. If you're looking to achieve improve 1% each day. If you concentrate on one piece at a time and over three years you're likely to experience greater success than anyone else who tried to accomplish everything at the same time. ."
The greatest achievement is getting an award called the YouTube Play Button the Play Buttonwhich is an award given to one of YouTube's most popular channels. "It was a full circle time in my career," she recalls with a smile. "I would like to travel back in time to say to 12 year old Millie that her dreams believed in could come true. ."
Another thing she wishes that she could do and tell herself was to be certain about the benefits. To other aspiring online creators she suggests focus on the advantages that come from slow and steady development. "Don't concentrate on how long you need to finish your work," she advises.
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