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The Meet Fast Film: Inside 's End of the year Interactive Video

Dec 14, 2022

Take part in the above video Read on to see how we built the website.

 Capturing quality content

To start with, we reached out to people in our community of talent from all across the world including creative directors from the Netherlands, filmmakers in the UK animators from Australia as well as activists from NGO organizations in Nigeria just to mention just a handful.

We then invited them to get on their smartphones, cameras and laptops to address three questions about the coming year:

  •   What's your goal this year?
  •   What are you looking forward to in the New Year?
  •   What are the most significant challenges that you are anticipating in 2023?

The answers they received reflected the power of communities, like this gem from Creative Director and Soursop co-founder Ravi Amaratunga Hitchcock...

"In individual streams we can limit ourselves, but as a collective we can accomplish massive enormous, huge, and massive things."

...and the infinite possibilities of storytelling. I love this quote from Staff Pick filmmaker Faith Briggs.

"I don't want to just make up amazing stories. I'd rather tell stories that matter."

 streamlining the process of posting

After editing all of videos submitted, we knew we wanted to each segment of the video to be able to stand on its own. We came up with an assortment of supercuts which feature our most popular answers to each of the questions mentioned above.

Then, in anticipation of the possibility of interactivity, the's team developed a few guidelines to help transform the video from sizzles and raw footage to an immersive experience.

  •   Include an interactive element in the first ten second  
  •   Set a timer of 15 - :20 between each hotspot  

Imagine the possibility of an interactivity experience

"Making a video interactive can be about adding value," says Jen Mendler, a Senior Designer at . "Our community did the heavy lifting by offering such insightful insights on the next year And we followed it by creating a video experience that places the user in the driving seat. The focus is on deciding your destiny for 2023."