The most profitable place to invest in a downturn

I always thought I was clever.

I am listening to a friend of mine earlier in the day. We're all on the same team and there was a question that was being circulated to everyone: "If you were handed $100 million dollars today how would you respond?" It was just an easy exercise of thinking without constraints.

Well, I was thinking I was smooth.

I said, "I'd invest it and make a life from the dividends". A pretty good response, I thought. However, my teacher came in right behind me. As soon as the answer was given I was sure he was right. This was one of those "duh" moment. However, he drew a line after my reply and said:

"Yeah, I'd invest in it, but I'd invest it in MY company."

Forehead slap. "Duh!"

I know this. The best investment, recession or no, is within your own personal finances. Something YOU have control over and can input into. Instead of passively dumping it into a mutual fund or stock that you probably will not be watching all the time and have no control over.

Your returns will almost always be higher.

Because you're truly "invested".

Not that stocks and mutual funds aren't a good way to diversify however if you're an online business proprietor wondering what you can take in the event that we are heading for another recession... the advice of my mentor's advice is as apt as it has ever been.

Invest in yourself.

Of course, how you do that matters, too.

This is one reason why we entered the game of membership more than 13 years ago. This is why we operate a technology company built around memberships. We encourage the owners of online businesses to include membership into their revenue mix.

It's a game-changer.

It eases the anxiety that comes managing an online company. With most business models it's a new beginning each month. If you sell online-based courses, for instance, you start back at 0 courses sold each month. In order to hit your goals, you have make sure to sell the entire inventory and again, to brand new clients.

With membership it doesn't mean you start from the beginning with nothing.

It's true that people must renew their membership... Some will not, but even if you have the equivalent of $100 per month in monthly revenue from your membership, it's still better than nothing. Additionally, you'ren't just selling new customers. Of course, you want to add new members and grow your bottom line, but most of your revenue comes from renewals.

Existing members are simply maintaining their membership.

We've all heard about the statistics you've heard it before, haven't you? It's 6-7 harder to sell to a brand new client as it is to convince an existing one. Membership can take that concept to its maximum. And, with time it is possible to increase the "floor" of earning from $50 to $500, $1000, $5,000 and even more.

In any case it's true that I'm deeply biased since I'm employed by a firm that offers membership software however, as I've said... there's a reason we created the software we did. We have a reason for being working in the field we're in. We're all in agreement about the power of membership because we've witnessed it alter the lives of people time and time again.

However, it is the decision is yours.

It is important to remember this as you navigate some potential next turmoil.

With membership especially, the sooner you begin, the better.

To your success!

John Morris

Vice President of Sales
          Member

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