Terms

When we come to the end of this year, I'd like to talk about what we've been up to during the last few months . Three cycles have now been completed that lasted six weeks and the usual cooling-offs between. There's plenty of information to cover and I'll dive right into.

Big batch projects

Six "big groups" projects that are balancing our wagers on the near future. Iterative updates that are based on user remarks, as well as improvements in our technological foundations.

1. A new metrics experience

The earlier version had a "standard issue" list of SaaS measures that users could use to assess their performance. As time went by we discovered that the indicators were not up to par in a couple divergent ways: being inaccessible to customers who aren't experts in data, and not providing enough detail for those who have a solid understanding of analytics (or even internal analysis teams). This led to the lack of confidence in our data that we had shared.

This year we started rolling out a new API for data collection as well as a analytics layer, which established the basis for a more personal experience in terms of metrics, focusing on membership. It meant removing some older measures, introducing new ones and making them more secure and precise.

     Our new Trials metrics dashboard    

There are still a handful of metrics that are based on orders and the newer metrics tend to be focused on trend analysis and understanding the performance of your enterprise over a long time horizon.

They share the same design principles that are based on analysing patterns on a monthly basis, which we think would be better suited for businesses with recurring subscriptions which use . We chart these trends over time with segmented columns. In the next section, is a table that is broken down into sections for each month.

     Our new Churn metrics dashboard    

Click on any particular cell segment for an overview of the data graph for the month as well as, of course, to look over the specifics that comprise the activities (whether you're referring to subscriptions or members).

It's easy to go which leads to organisms, and then the electron. They were designed to help the designers understand how everything works as well as what's wrong and how to make the most of it.

The most recent indicator of trends include the latest trend indicators include: MRR. Discover what elements make up the monthly recurring income: carrying over from previous months and new members, reactivations, upgrades, downgrades, and cancellations as well as failed the payments. Also, take a look at ARPM and LTV. - Paying members. It's simple to see the way your list of members who are paid change in time. Similar sorting as you do with MRR (upgrades as well as downgrades.). -- Net revenue. It is a quick glance at your cash flow which comes from your overall income, without refunds. - Churn. Discover if there's any problems hidden beneath the surface by observing revenue churn broken down by voluntary (cancellations) as well as involuntary (failed payments). You can also observe rates and figures within each of these segments (i.e. any payment that has failed to meet the rate of Y%). - Trials. Examine the effectiveness of your paid and free trials in the course of period of. For a given month you'll have the ability to identify how many new trials that were initiated, the number of expired trials and which ones have been converted into recurring memberships and your total trial conversion rate. - Plan comparison. Pick up to five different plans and compare them against each other using one of the metrics listed above.

2. Likes and comments on blog posts

Posts let customers communicate with their members who pay them directly via email. Additionally, they can post to their own blog that they host. Posts can be utilized in many different ways; such as, for instance in lieu of newsletters to provide advantages to members or to simply reach out to check in.

     Comments has been modified.    

In order to create more area needed for discussion and create a sense of community, we now allow comments and likes to posts (and likes on comments). These can be enabled either on a per-post or global basis. This can include a locked read-only mode for posts the time that a discussion has completed its course.

The ability to link deep to comments, load new comments in real-time without a refresh of the page, and show badges to show comments made by employees. You can also take control of abusive comments made by criminals. Members can also enable their browser to inform users when comments have been made public.

Posts are an area of constant investment for us, and we're thrilled about the potential of new uses of this technology for clients.

3. Enhancing group memberships

Customers are able to sell customers can sell groups of Subscriptions These include many seats which are managed and paid for via a single user. They are usually used for institutional or corporate settings.

We've iterated on this feature repeatedly over time, and we've gathered a variety of improvement ideas based upon the observations of usage as well as customer complaints.

     The new interface for the Group Subscription interface    

Six upgrades were shipped as part of the Group Subscriptions:

• Groups of plan members can now upgrade their individual subscriptions to group subscriptions that were previously needed to be handled manually by an administrator.
• Managers are changing It's now possible for group leaders to transfer the control of their group to other participants as well. It's a lot easier to the administrator of the site to do similar. The managers who don't sit in on customers have the option of deciding to decide if the individual who manages the group subscription is counted towards seats included within the subscription, or not.
• Auto-renew is not available on subscriptions that are purchased from an external source If a group subscription that is paid through an outside source (via check or some other way) it is not possible to show auto-renewal options within the account, as it is controlled by the administrator of the site.
• Display seat utilization within admin Our dashboards in order to reflect the number of seats currently used in all group subscriptions.
• Generic URL for managing users To previously join an individual to the areas in their account where they had the ability to manage the team members, they had to supply their unique URL, which included the ID. Now, there's an unidirectional routing URL. As a result, they can simplify their customer service.

4. Updating our marketing site

When we overhauled our website for marketing at the beginning of 2020, we've made several updates and enhancements to our website, but our design wasn't updated enough the site to stay up to date and to tell our story in the most convincing way we could.

      Updates to .com

We conducted a complete analysis of content and reframed our brand positioning on the basis of the information that we've gathered. We also designed brand new landing pages as well as enhanced our screenshots with more refined brands, as well as revamped the Customer page so that it focuses on what features are being used by our customers.

The

     Enhancements to .com    

All of this is to highlight the flexibility of the system as well as its ability to be integrated with a myriad of applications.

5. Improved performance

The software is employed by several large creators, each driving millions of dollars annually in revenue as well as many thousands of customers. While we've been onboarding our customers , we've noticed that certain aspects of our admin were very difficult to navigate and slow during daily usage, reflecting poor quality of our service as well as our level of craftsmanship.

We dedicated a cycle to improving the efficiency of several crucial areas: Activities Dashboard, Dashboard, CSV exports, and the view segmented for Free Members. As for experience dealing with accounts with large audiences has become more fluid as we've seen dramatically reduced load times, as well as worker load via our instrumentation.

6. Cancellation surveys

To provide more insights to creators on the reasons why customers decide to cancel their subscriptions we're sending Cancellation Surveys which will be shown to members after cancelling. The data will be aggregated to create a new picture of cancellations.

     The brand new Cancellation Survey feature    

The information does more than help creators win back those customers, but will also create a feedback loop, which helps users understand the importance of their membership plan in the long run as well as ensure it is at par with their customers' expectations.

     Our new Cancellation surveys    

The new interface gives creators access to two distinct segments: cancelled subscriptions that aren't yet churned (and could be returned) or were fully churned and expired. Additionally, it is possible to look at the different cancellation reasons in both segments. These data are extracted and processed in CSV. CSV similar to the other types of data .

Surveys can be disabled or removed, however they are enabled by default.

On-the-fly, small-batch projects

They're the tasks that were completed alongside the larger tasks mentioned previously (not comprising bugs or support tickets). They generally range from 2 days up to two weeks of work . They are driven by customer feedback and insight gained from our team members who are directly interacting with our clients. We [email protected]

• an exclusive partners page for our marketing site, to present our top development partners and introduce potential leads to these partners.
• pagination of our blog so that it can improve SEO and increase time-on-site.
• New protection for podcast RSS feeds that are served by ACast.
• Support for Hungarian as well as Czech as options to localize
• The brand-new coupon targeting feature which permits coupons to be applied to any of the following items: fresh purchases, purchases made previously, in the event of reactivating expired subscriptions or when updating an existing subscription.
• A feature in the API that lets users to disable specific text links which were hindering iOS app store approvals for certain users.
• New options for tax management New options to handle tax Canada to ensure that consumers get the appropriate amount in proportion to their earnings and the connection between them.
• Cookie banner on the website that promotes the website to EU as well as UK visitors.

We also automated some of our internal applications which we use to redirect customers to other companies like Substack as well as Pico. Then, we audited the system and restricted the usage of third party cookies to improve privacy.

Like all our releases, they really represent a team work, from research and design to the execution aiding with documentation, customer support as also marketing. We are grateful to our team members for the amazing work they have done and special gratitude to our partners and customers. Happy holidays!

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