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Oct 11, 2023

It's SM3jRQiNmjMsiju3Fd Keith Andrade, founder of The Morning Byte

"One of my passions is staying up to date with all the latest developments that's happening in the tech and business world," starts Keith Andade who's been working in software as an service (SaaS) for seven years.

He was a student at Baruch College, a business college in Manhattan, and while he was there, he absorbed the basics of business in order to dovetail with his passion for technological advancement. "The two go hand-in-hand," he discovered. " Businesses today must rely on technology in order to succeed in order to expand and grow. It was cool realizing how these things work together."

After college he started working as a health insurance representative and payroll firm. "Previously there was nothing but pen and paper, and filing cabinets, and [the new company] were revolutionizing the market," he recalls.

Then he was employed at monday.com and ones.com, selling tools for project management to corporations. "I enjoyed it. But I realized in order to conduct a productive conversation with my clients I must not just understand technology, not just understand how their business works, but also stay updated on the latest developments."

3FgQQQQq8neRZm6qMQQQ One of the Morning Byte stories and a image of the app on a mobile phone

Keith used to spend his free time researching and collecting articles and then sending them out to family and friends. "I decided, 'I don't want to just keep delivering them content every day on something I find intriguing'. This is why I developed this service for news texts to provide a brief overview of the latest news." He created an automated system using Zapier along with ChatGPT to allow him to locate articles he likes, summarize these into short bullet points and then send them as a text message to subscribers," Keith explains.

The problem with social media

"Our customers are awestruck by social media. Everyone does - it's that immediate gratification" Keith continues. But the problem with social media is that it takes all in your daily time. It's possible to use TikTok to get brief news updates, or you may utilize Instagram and follow your preferred influential person to view a carousel images of the latest news, but the issue is that every time you start an application, you're exposed to other ideas and beliefs that pop up automatically within your newsfeed."

Keith believes that one of the benefits that comes from The Morning Byte is it is free of the distractions from other content that are competing to get your attention. "It's an SMS message that you can open it whenever you'd like. You have that freedom again," he explains.

Some readers look at the article first thing in the morning, while others skim over it at lunchtime. "The notion is to be in control of your time and attention. On social media, you must cut through the noise to find what you want. Social media is a suckers and is a waste of your time. And time is the most valuable thing that we possess," Keith adds.

It is said that social media is not an motive to enhance our lives. "It's wonderful to remain connected, but it's no longer only a way to keep in touch but to stay connected, isn't it?" he asks. "I go through my newsfeed and all it's advertisements or it's businesses paying for their posts."

The Morning Byte

One of The Morning Byte stories featuring an artful rendering

"I consider social media to be entertaining. I think it's good; But I'm not sure it's the best. In my opinion, it's not good for our mental health. The Morning Byte is a space for those who are looking to improve their lives." The author recommends that those who want to leverage technology for success or who want to become an entrepreneur must have resources to stay ahead of the game "All I'm suggesting is that The Morning Byte might be the best option for you!" he smiles.

Importantly, Keith uses his own products every single all day. "I am up all night burning the midnight oil searching for information that is relevant because sometimes things happen in the evening and I want individuals to be prepared and educated before they begin their day. I pick valuable sources like Reuters or The New York Times. Forbes can be great; The Verge is a excellent source."

Keith states that regardless of whether you're a smaller business owner, if you have an established source of information that may be not accessible to a large media company, it's certainly worthy of the Morning Byte's consideration. "If I think your article interesting, it's going out to our readers - so in the sense that it's relevant!" he adds.

Being ahead of the game

As someone who's worked with several firms, Keith was constantly thinking about how he could take something that he enjoyed and make money from it while providing value to clients. When he first came up with the business model for The Morning Byte, he noticed an additional customer, The New Paper, was doing something really similar however, it was in the realm of political news. Keith saw an opportunity.

"I believe there is a lot to gain for those working in technology. Professionals, such as realtors, want to understand the way that AI technology is impacting the way they live their lives." Keith thought he could aid them to stay on top of their game. "If you're a blogger you might be asking yourself, "Do I really need a new microphone?' Or is there an application that could assist me in making my voice sound more clear?' All of these are questions people ask their own since there's an innovative AI tool being put out every day."

T1UVjU6h90E0Koyv6qPb is another Morning Byte stories featuring an artful rendering

I was really looking forward to The Morning Byte for myself. That's when I had the "wow" moment. I want to go beyond just stay informed; I actually would like to be ahead of the game. I work in tech and I am constantly trying to increase sales and win businesses." When The New Paper focuses on politics, The Morning Byte focuses on the financial sector, electric cars, artificial intelligence and machine learning."

It's not surprising that Keith's readers are tech professionals and business owners with limited time. "It's hard to keep up and also there's a lot of misinformation. My website is 100% is accurate. I have highlights from the pieces. You don't have to read through the entire article; you just get the bullets, to be able to understand the situation. If you're interested in reading the original article, because it's important to know where your information comes from you can find the link to the source there.

"The article is linked to the website themorningbyte.co The article also features a beautiful artful rendering made using generative AI art to really tell an amazing story. this article is fascinating. I'm giving people an opportunity to talk about their experiences however, it is also important to keep up and keep up-to-date."

It looks like Keith's journey has taken him full circle from a user needing data, to becoming a purchaser of his own products, to a founder of a business that curates information to help others. It's one thing keeping current, but as Keith is aware, being ahead of the game is quite a different matter. However, there are many services available to assist you. It might be time to consider taking an Byte!

More information about The Morning Byte

For more informaiton on Keith Andrade and The Morning Byte, go to https://www.themorningbyte.co/. For more information on how to follow Keith on his social media accounts, go to the Instagram account, Threads or Linkedin.

You can also listen to him on the podcast Uncharted as well as watch his Digimarcon interview on this page: