Terms

An effective membership plan recognizes the fact that there will exist periods where members will become more cautious with their spending.

The ability to prepare for this event instead of reacting is the most important element that decides whether your organization can operate in an environment in which consumers are ultra-cautious.

So how can you make sure you are prepared? Diversification of the recurring revenue.

Time stamps: 00:00 - Introduction 02:04 - What will we cover 03:05 - Customer case research 10:10, optimizing plan mix 15:50 - Quarterly/Annual strategy 22:45 - The way to a 5x increase in revenue 28:00 The key takeaways at 30:46. Q&A